Leadership from Social Media to the C-Suite

Public Relations is operating on a whole new level, with the skills, savvy, and confidence to take charge across the board, from digital to marketing communications to corporate strategy. At the same time, the global economic crisis has tested the abilities of PR professionals to help their companies navigate some of the most difficult challenges ever.

It is time for PR to lead. But not all professionals and teams are ready, equipped, and focused in the right direction. The NEXT Conference 2009 will provide a deep dive into the ongoing challenge of building, sustaining, and motivating PR programs for maximum success, through strategic team structuring, out-of-the-box creativity, and embracing risk.

The opportunities have become all the more exceptional with the onset of social media, and a large portion of the content will be focused on helping teams meet the demands of the fast-changing digital world.

Attendees will take away tangible strategies for:

-Integrating social media into a traditional team
-Keeping up with what is new and innovative
-Using digital tools to drive collaboration
-Recasting the in-house org chart for high performance
-Collaboration across marketing disciplines
-Effective agency relationship building
-Getting the most out of agency and service company partnerships

Unable to attend last year? CLICK HERE to check out what you missed at the NEXT Conference 2008.

Location:
The Waldorf Astoria New York
301 Park Avenue
New York, NY 10022
(212) 355-3000

Date:
Nov. 11, 2009