The Cycle

Yahoo promises not to 'screw up' Tumblr

Brittaney Kiefer May 20, 2013

Just as Facebook assured users nothing would change when it acquired Instagram last year, Yahoo promised to keep Tumblr the same when it buys the blogging service for $1.1 billion.

Video gives Abercrombie 'a brand readjustment'

Lindsay Stein May 17, 2013

Los Angeles-based filmmaker Greg Karber has become a YouTube sensation after he released a video mocking Abercrombie & Fitch for offensive remarks made by the brand's CEO.

Fleishman panel highlights ways to reach diasporas

Private-sector and nonprofit leaders noted the importance of driving consumer action through social media during a panel discussion hosted by FleishmanHillard on Monday at the 2013 Global Diaspora Forum in Washington DC.

Communicators must dare to be bold

Gideon Fidelzeid May 02, 2013

PR counselors have a huge role to play in not allowing chief executives' uncertainty to manifest itself into tentativeness.

First openly gay NBA player gets support from peers

Lindsay Stein April 29, 2013

Jason Collins, a 12-year NBA veteran, has publicly announced that he's gay, making him the first openly gay athlete in a major American sport.

Seven honored as women who change the world

Bernadette Casey April 22, 2013

New York Women in Communications added seven award winners to the elevated status of "women who change the world" during Monday afternoon's Matrix Awards luncheon, attended by about 1,000 people at New York's Waldorf Astoria.

Gawker focuses on Kinja with Valleywag relaunch

Lindsay Stein April 22, 2013

Gawker has relaunched its Silicon Valley gossip blog Valleywag. But this time, the snarky site is focused on reader engagement.

Fake release saying Baidu to buy Zynga crosses wires

Brittaney Kiefer April 22, 2013

Another fake press release has crossed the wires, this time saying Chinese search provider Baidu offered to acquire social gaming company Zynga.

Ackermann PR sues former employee over non-compete

Brittaney Kiefer April 18, 2013

Ackermann PR has filed a lawsuit against a former employee that alleges he violated an agreement by doing PR work in the Knoxville, TN, area following his termination.

Netflix turns to social media after SEC ruling

Brittaney Kiefer April 11, 2013

A week after the Securities and Exchange Commission released guidelines embracing social media, Netflix said in a regulatory filing that it may use those channels to communicate with investors.

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek's editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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The real leadership lessons of Dan Edelman

Julia Hood January 15, 2013

The agency he built was his most important client.

Let's bring old school PR flavor back

Chris Blake, Burson-Marsteller May 24, 2013

In today's results driven PR landscape, communication exchanges between PR professionals and journalists can often times feel rushed. I worry that some of my fellow Generation Y PR professionals do not value face-to-face meetings with journalists.

Walmart job an offer H+K's Bartlett couldn't refuse

Steve Barrett May 23, 2013

Soon-to-depart Walmart EVP for corporate affairs and government relations Leslie Dach is undoubtedly one of the most respected and powerful people in the PR industry.

Obama takes Hispanic, women voters to seal win

Frank Washkuch November 07, 2012

President Barack Obama handily won re-election Tuesday night, taking more than 300 electoral votes. His campaign's outreach to Hispanic and women voters, and the Romney team's reliance on white voters, was largely cited as the reason why.