The Cycle

Kraft gets approval for unusual division name

Lindsay Stein May 23, 2012

Kraft Foods has gotten the go-ahead from shareholders on a new name for its global snacks division: "Mondelez."

Blame game in full swing on third day of Facebook trading

Frank Washkuch May 22, 2012

Facebook's share price dropped again on its third day as a public company, and there's plenty of blame to go around.

Facebook shares sink throughout Monday

Beth Krietsch May 21, 2012

Following its highly anticipated IPO on Friday, Facebook shares sank steadily throughout Monday to $34.34 in the afternoon, a 10% decline from its closing price on Friday.

Federal Medtronic probe ends

Virgil Dickson May 18, 2012

A federal probe into whether Medtronic illegally promoted Infuse, a bone-graft product for unapproved uses, has drawn to a close.

Resume, diagnosis both cited in Thompson departure

Frank Washkuch May 14, 2012

Yahoo said Sunday that CEO Scott Thompson will leave the company. However, the circumstances around his departure became murkier today.

Lipitor marketing reaches the end of the road

Virgil Dickson May 11, 2012

Pfizer is giving up the ghost when it comes to promoting cholesterol drug Lipitor in the US. The patent on the drug expired November 30 of last year.

Silicon Alley still catching up to Silicon Valley

Beth Krietsch May 10, 2012

New York City's tech sector is growing more quickly than that of any other region in the country, according to a report from the Center for an Urban Future.

Thompson apologizes for resume inaccuracies

Beth Krietsch May 08, 2012

Yahoo CEO Scott Thompson apologized to employees on Monday for allowing inaccuracies about his education to appear on his resume.

McDonald's faces backlash for close blogger relations

Lindsay Stein May 08, 2012

Last August, McDonald's decided to create a group of bloggers, which now has 400 members, to give them access to information on food, nutrition, and more.

Wal-Mart loses top 'Fortune' 500 spot to ExxonMobil

Lindsay Stein May 07, 2012

After two years as No. 1 on the 'Fortune' 500 list, Wal-Mart has been pushed to the second spot, switching places with ExxonMobil.

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek's editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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Julia Hood's Blog

You're speaking. But are you being heard?

Julia Hood May 14, 2012

In this high-pressured environment, it's more important than ever to make sure your message is getting through.

How to tap into the shareholder value within

Lisa Rose, Dix & Eaton May 23, 2012

There are three simple steps you can take to expand your IR program to reach your employee-investors more effectively.

Minneapolis tradition epitomizes "good business"

Steve Barrett May 18, 2012

Is it naïve to believe that the practice of giving back can genuinely take root in the ruthless modern world of business?

HHS-Porter campaign draws the right's ire

Frank Washkuch May 23, 2012

Encouraging consumers to request wellness visits, cancer screenings, and well baby visits aren't the sort of things that inspire placards and protests - except that they're a part of the Affordable Care Act, better known to many on the right as Obamacare.