The Cycle

Bud Light takes a crack at classy with 'Platinum' beer

Lindsay Stein February 03, 2012

Anheuser-Busch has launched a new Bud Light product called Platinum, which is meant to be a more upscale option for light-beer drinkers.

Facebook files for IPO

Danielle Drolet February 01, 2012

The anticipation is over. Facebook has filed for a $5 billion initial public stock offering.

NYC's Ravitz to join News Corp.

Danielle Drolet January 31, 2012

Natalie Ravitz, director of communications and spokeswoman for New York City's Department of Education, has left to join News Corp. as CEO Rupert Murdoch's chief of staff, according to published reports.

GSK to increase consumer healthcare comms team

Virgil Dickson January 31, 2012

GlaxoSmithKline is looking to bolster its consumer healthcare communications staff, following a three-month department review by Leslie McGibbon, VP of global communications and consumer healthcare.

Facebook IPO is near

Beth Krietsch January 27, 2012

The Wall Street Journal is reporting that Facebook will file paperwork for its initial public offering as early as next Wednesday.

Deen's PR rep leaves the chef to fry on her own

Lindsay Stein January 25, 2012

Nancy Assuncao, the publicist and marketing director for celebrity chef Paula Deen for the last six years, has resigned after Deen endorsed a diabetes drug.

Apple earnings outpace expectations

Beth Krietsch January 24, 2012

Apple far exceeded analyst expectations with earnings of $46.3 billion in the first quarter of its 2012 fiscal year. The $13.1 billion profit in the quarter was the company's best ever.

McDonald's learns lesson from Twitter campaign

Lindsay Stein January 24, 2012

McDonald's launched a campaign on Twitter this month with the goal of getting consumers talking about the brand in a positive light. But the plan backfired and caused a storm of critical and derogatory tweets.

Netflix shakes up comms department

Beth Krietsch January 23, 2012

Netflix CMO Leslie Kilgore has stepped down after a tumultuous year for the entertainment service.

Kodak files for Chapter 11

Brittaney Kiefer January 19, 2012

Kodak filed for Chapter 11 bankruptcy early Thursday morning, following weeks of speculation about its financial future.

For both journalists and communicators, the news cycle never ends. At The Cycle, PRWeek's editorial team offers commentary and viewpoints on how the latest marketing, business, political, and cultural news impact the PR industry.

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Komen forgot who it works for

Julia Hood February 03, 2012

If it hopes to recover, Komen must reconnect with its community

SOPA protests show commitment to fighting censorship

Emmanuel Tchividjian, Ruder Finn February 03, 2012

The Stop Online Piracy Act introduced by US Rep. Lamar Smith provoked strong opposition from the public, the blogosphere, and from Web content providers such as Wikipedia and Google.

Comms to play big part in Facebook post-IPO growth

Steve Barrett February 03, 2012

Facebook dominated the news this week as it released its IPO filing with a view to raising $5 billion, which would value the social network at something in the region of $100 billion.

GOP frontrunner Romney aims for Obama

Virgil Dickson February 01, 2012

In a message to supporters following his victory in Florida on Tuesday, Mitt Romney said he intends to hold President Barack Obama to a statement he made three years ago.