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Let's bring old school PR flavor back

Chris Blake, Burson-Marsteller May 24, 2013

In today's results driven PR landscape, communication exchanges between PR professionals and journalists can often times feel rushed. I worry that some of my fellow Generation Y PR professionals do not value face-to-face meetings with journalists.

Wise words that have stuck

Chris Blake, Burson-Marsteller May 22, 2013

I had the great privilege of hearing our firm's founder, Harold Burson, speak at Boston University in 2011, and I will never forget the pearls of wisdom that he shared with the audience.

The Bay Area is booming

Chris Blake, Burson-Marsteller May 20, 2013

There is no denying the San Francisco Bay Area is buzzing with excitement about technology and innovation, which is giving some long-time residents 90s tech boom deja vu.

Just press pause

Olga Fleming, Cohn & Wolfe May 17, 2013

One paradigm stands in the way of all communication programs, materials, and strategic thinking we bring to bear: lack of time.

Does it apply to me? How to improve messaging in healthcare communications

Olga Fleming, Cohn & Wolfe May 15, 2013

Message development is a science and an art.

Understanding the 'who' in healthcare communications

Olga Fleming, Cohn & Wolfe May 13, 2013

Understanding the "who" in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the "who" really is.

Hourly rates: time-sheeting or time-cheating?

Richard Grove, Ink May 06, 2013

It's no secret that recessions are hard on public relations budgets, which in turn is bad for the hundreds of PR firms in receipt of the shrinking largeness of those budgets.

What else is new in social media?

Hilary JM Topper, HJMT Public Relations May 03, 2013

We all hear about the new things going on with Facebook and Twitter, but often we don't hear much about the newer sites out there.

What's new in photo social sharing

Hilary JM Topper, HJMT Public Relations May 01, 2013

Instagram is one of the largest, fastest-growing photo-sharing sites with more than 90 million active monthly users and 40 million photos shared a day.

What's new in video social networking sites

Hilary JM Topper, HJMT Public Relations April 29, 2013

With more than 1 billion unique visitors to YouTube each month, there is no denying that videos should be part of your marketing mix.

Five myths about PR

Elinor Mills, Bateman Group April 26, 2013

There's an "us" versus "them" mentality in newsrooms that casts reporters as noble warriors in the battle for the truth and PR people as the minions of corporate clients who conflate news with marketing.

Goodbye news, hello PR

Elinor Mills, Bateman Group April 24, 2013

I recently left journalism to work for a public relations firm, and I often get asked how I like PR. The short answer: is "I'm enjoying it." The longer answer is: "It's got its advantages and disadvantages, but overall I'm very satisfied and glad I made the jump."

How I became a 'flack'

Elinor Mills, Bateman Group April 22, 2013

Public relations wouldn't have crossed my mind as a job prospect. But I didn't anticipate the changes in journalism that have since come about, nor the changes in me.

The essence of the entrepreneurial spirit: crossroads

Elise Mitchell, Mitchell Communications Group April 19, 2013

In this final post, Elise Mitchell shares some of the pivotal points of her entrepreneurial experience and the lessons she learned along the way.

Essence of the entrepreneurial spirit: What does it take?

Elise Mitchell, Mitchell Communications Group April 17, 2013

In this second part of a three-part series, Elise Mitchell continues her reflections on the entrepreneurial adventure.

The essence of the entrepreneurial spirit: Responding to the call

Elise Mitchell, Mitchell Communications Group April 15, 2013

Picking peaches. Gift-wrapping presents. Running Monopoly tournaments. What do these have in common? They're just a few of my first business ventures - all before I was 15.

Be prepared for opportunity

Andrew Maraniss, McNeely Pigott & Fox Public Relations April 12, 2013

One of the maxims I've picked up in my 15 years at MP&F in Nashville is that any good public relations campaign begins with research, which to me is just another way of interpreting the Boy Scout motto of "Be Prepared."

Process vs. goals

Andrew Maraniss, McNeely Pigott & Fox Public Relations April 10, 2013

In Monday's post, I began a discussion of the public relations lessons I learned by observing Vanderbilt University football coach James Franklin's interaction with a group of freshman students.

What can PR pros learn from a football coach?

Andrew Maraniss, McNeely Pigott & Fox Public Relations April 08, 2013

A couple of weeks ago, I had the opportunity to be a fly on the wall when Vanderbilt football coach James Franklin spoke to a group of about 20 of the university's freshman students (not athletes) about how he has changed the culture of the program.

Pick a horse

Emily Buchanan, Carmichael Lynch Spong April 05, 2013

Facebook COO Sheryl Sandberg is taking a lot of heat from the recent comments she made on 60 Minutes about the role of husbands vs. wives in a two-career household.

Minnesota spice

Emily Buchanan, Carmichael Lynch Spong April 03, 2013

After 10 years living and working in New York City, last year I relocated back to the Twin Cities and discovered that something wonderful had happened while I was gone: Minnesota got itself some swagger.

Babies, blogs, and other maternity leave musings on social media

Emily Buchanan, Carmichael Lynch Spong April 01, 2013

I'm just back from 12 weeks of maternity leave, and there's no doubt this bouncing baby boy has totally changed my world. So have all the other mothers that I've met via social media.

Time to define 'workplace' by commitment, not location

Gail Becker, Edelman March 29, 2013

I have a confession to make: Like many good PR professionals, I once wrote a keynote speech for a high-ranking senior executive at a Fortune 500 company from a hospital bed.

Why is the advancement of women so important for PR?

Gail Becker, Edelman March 27, 2013

I once had the pleasure of hearing former Secretary of State Madeleine Albright share a memorable story about her granddaughter to a captive audience at TED Women.

Meet GWEN

Gail Becker, Edelman March 25, 2013

The purpose of GWEN is simple: to have women make up 50% of Edelman's leadership in five years. If we are successful, the initiative will no longer need to exist in three and a half more years.

A receptionist can be an important voice in a crisis

Justine Griffin, Rasky Baerlein Strategic Communications March 22, 2013

I often think when a crisis hits, common sense goes out the window. Time and again, we work with clients to prepare for a potential crisis.

Ignore the golden hour at your peril

Justine Griffin, Rasky Baerlein Strategic Communications March 20, 2013

Paradoxically, the one rule I find people ignore most frequently when facing their own crisis is the most important one: observe the "golden hour."

Why boards should care about reputation, brand management

Justine Griffin, Rasky Baerlein Strategic Communications March 18, 2013

Fiduciary responsibility to shareholders has long been understood as the domain of corporate board members. And corporate and brand management has been thought to be the domain of marketers and communications professionals.

An illustrated guide to agency life

Jenny Moede, Waggener Edstrom Worldwide March 15, 2013

Waggener Edstrom North America president Jenny Moede is your host for a tour of PR agency life told through illustrations.

Moede's Law of Creativity

Jenny Moede, Waggener Edstrom Worldwide March 13, 2013

If I could, I'd submit this post as series of drawings using my favorite app, Paper from FiftyThree. Not only do I love to draw, I also love the low-cost, easy-access creative tools available to allow seamless blending of visual and verbal storytelling.

The anthropology of brand

Jenny Moede, Waggener Edstrom Worldwide March 11, 2013

I had a quick lesson in the anthropology of humor last night, as I read my daughter's college paper about the persistent appeal of slapstick.

How do they do it?

Ruth Sarfaty, Sparkpr March 08, 2013

In order to handle the volume and pace of work today between email, the media, social media, and everything else, I asked a few powerful women I know how they manage it.

The 24/7 news cycle is not all bad

Ruth Sarfaty, Sparkpr March 06, 2013

As difficult as the 24/7 clock is personally, the resulting preponderance of media outlets is actually freeing.

Managing the 24/7 PR clock

Ruth Sarfaty, Sparkpr March 04, 2013

When I worked at Yahoo, emails flew at 2 am. No kidding. The drive to respond was real, because you knew that - despite all the happy talk - you were being judged. And, it's only gotten more so for us.

Social consciousness is the new impact imperative

Dawn Wilcox, Allison+Partners March 01, 2013

In this new era of "we, not me," companies, employees, and customers are uniting to not only change the way business is done but to show the collective power we all have to make lasting social change.

From doing well by doing good to doing well AND good

Dawn Wilcox, Allison+Partners February 27, 2013

Now more than ever, companies are engaging in philanthropic activities.

From cause marketing to impact marketing

Dawn Wilcox, Allison+Partners February 25, 2013

If "service is the rent we pay to be living," according to Marian Wright Edelman, then doing well by doing good is the rent that corporations pay for doing business.

Brainstorming without the frustration

Mike Samson, CrowdSpring February 22, 2013

Earlier this week, we looked at the rise of crowdsourcing and its advantages for creative agencies, marketing firms, and PR shops. Today, we're going to talk about how crowdsourcing can provide opportunities for PR agencies to drive growth and profitability in the future.

Is crowdsourcing a threat or opportunity for PR agencies?

Mike Samson, CrowdSpring February 20, 2013

A fierce challenge is mounting against the traditional PR agency model and the advertising industry in general. The disruption is called "creative crowdsourcing" and it's causing a major cultural shift in the way client work gets done.

Keeping an eye on the crowd

Mike Samson, CrowdSpring February 18, 2013

Havas CEO David Jones said, "When an industry goes through a revolution, you can do one of two things: sit and watch it happen or embrace the exciting new business models at the forefront of that revolution."

Creativity for creativity's sake just can't compete

Todd Defren, Shift Communications February 15, 2013

What PR people do is the most valuable part of marketing. We help create, nurture, and strengthen reputation.

There's opportunity for PR in interactive, and vice versa

Todd Defren, Shift Communications. February 13, 2013

For several years back in the mid-2000s, our agency had a superb relationship with one of the leading interactive agencies in the world.

Agency culture is job No. 1

Todd Defren, Shift Communications February 11, 2013

I've been in the PR business for 20 years now. I thought I was beyond epiphanies. I thought I'd finally crossed the line into "graybeard" status. Can graybeards have epiphanies? And yet, in the last couple of years I've had no less than three epiphanies, which I'll be sharing this week across three blog posts.

To know your clients is to know success

Neil Mortine, Fahlgren Mortine February 08, 2013

Agency success is built upon winning new clients and, as importantly, on keeping those clients.

The best culture means the best people and best clients

Neil Mortine, Fahlgren Mortine February 06, 2013

There are a number of agencies across the world full of talented teams who all can do great things for a brand, and they deliver on that capability. The difference, then, once you've met that qualification, lies in being someone with whom clients truly want to work.

Breaking down silos is not only effective, it's fun

Neil Mortine, Fahlgren Mortine February 04, 2013

The traditional PR agency structure is not just outdated today; it has been outdated for years.

The Millennial mirror - part 3

Thomas Harrison, Diversified Agency Services at Omnicom Group February 01, 2013

In part 2 of "the Millennial mirror," I called for a radical reimagining of the traditional brand management model — one that empowers Millennial staffers in a bold balance of power I call "reciprocal mentorship."

Millennial mirror - part 2

Thomas Harrison, Diversified Agency Services at Omnicom Group January 30, 2013

In Part 1 of "The Millennial Mirror," we took a look at the seismic changes of the past five years, and how many communications and branding professionals have come to view engaging Millennials as key to mitigating the disruptions that have impacted us all.

Millennial mirror - part 1

Thomas Harrison, Diversified Agency Services at Omnicom Group January 28, 2013

At this point, I think the Millennial generation has been discussed, dissected, derided, decried, and even deified in every conceivable context and corner of our industry.

Traits of a solid PR professional

Scott Signore, Matter Communications January 25, 2013

Having been around the block a while, I believe I have a good understanding of the personal characteristics that are commonly found in a successful PR professional.

Avoiding the biggest social media disaster of 2013

Scott Signore, Matter Communications January 23, 2013

Every PR agency CEO eventually gives up a modicum of control to his or her staff, because growth means the principals hire managers and VPs who oversee the day-to-day work done on behalf of clients. To be clear, this is both liberating and terrifying.

Stop bashing Millennials - especially in PR

Scott Signore, Matter Communications January 22, 2013

It's become something of a sport for social media and business types to beat up on the youngsters joining the ranks of PR. They're too self-absorbed. They don't think long-term. They feel entitled. They ignore some forms of punctuation - and overuse others!!!!

Bad PR tweets land big companies in hot water

Lisa Arledge Powell, MediaSource January 18, 2013

Over this three-part blog series, I've spent most of my time pointing out those journalists who use social media as a personal soapbox.

Is scrutiny on social media the key to unbiased news?

Lisa Arledge Powell, MediaSource January 16, 2013

The way I see it, The Wall Street Journal has the best guidelines for its reporters: don't be stupid. It makes perfect sense.

Blurring lines between journalists, commentators

Lisa Arledge Powell, MediaSource January 14, 2013

I've been moved by coverage of the Sandy Hook shootings. This is a tragic story, and I'm grateful to all the journalists who've worked so hard to keep us informed. I'm also alarmed that some of those same journalists have chosen to interject their opinions into their coverage.

Crisis comms, media often work together in disasters

Larry Kopp, the TASC Group January 11, 2013

In our final blog in this series, we will look at the similarities and differences between traditional and natural or manmade disaster crisis communications.

Natural disaster communications strategy

Larry Kopp, the TASC Group January 09, 2013

Our second blog post in this series focuses on the various communications strategies an organization needs to deploy when a natural disaster strikes.

Crisis comms strategy vs. disaster comms strategy

Larry Kopp, the TASC Group January 07, 2013

In the following blogs, we will compare and contrast the various strategies involved in managing a traditional crisis communications story and a natural or manmade disaster story.

Honesty is the best policy

David Bray, dbray Media January 04, 2013

As I write this article, lectures across the world are being taught to the next generation of PR professionals about the importance of open, transparent, and honest communications.

Who's the boss?

David Bray, dbray Media December 19, 2012

Clients want value for their PR dollars, and they want the best people on their account. To better understand these challenges, PR agencies need to reflect on what historically attracted clients to them in the first place.

PR industry reacts to social media hype

David Bray, dbray Media December 17, 2012

Agencies and the brands they represent are going social media crazy. Social media channels like Facebook, Twitter, and LinkedIn each present a whole new source of income for PR agencies and brands that are vying for a stronger presence on these social media networks.

It's the most social-ist time of the year

Tim Ryan, Bliss Integrated Communication December 12, 2012

The holidays are a time to be social and to engage co-workers, friends, and family. And, in case we needed any reminding, Americans are getting more social all the time - at least when it comes to the use of social media.

The "fiscal cliff" - PR boon or boondoggle?

Tim Ryan, Bliss Integrated Communication December 10, 2012

The "fiscal cliff" is everywhere. Online, offline, in staff meetings, at industry gatherings, at holiday confabs - we have become barraged by a steady stream of news, analysis, and speculation of all things fiscal cliff.

Procurement specialists can be a marketer's ally

Christine Barney, rbb Public Relations December 07, 2012

Many marketing people cringe when they hear procurement will be managing the agency search or rebidding process.

Emotional connections can be measured at the register

Christine Barney, rbb Public Relations December 05, 2012

How do you sell more products and services? That's the simple question every marketer poses. Years ago, one approach rose above the pack - it was called the "challenger brand" strategy.

What clients really want: the three As

Christine Barney, rbb Public Relations December 03, 2012

It's Sunday morning and your toilet breaks. You rush to the internet and search for someone to fix it fast. Your first criteria: who is available?

Can you really think like a content marketer?

by Gemma Craven, Social@Ogilvy November 28, 2012

Content marketing is one of today's hyped topics - and also one of the easiest to check off the list. Isn't this what we all do daily - create and share content?

When the going gets tough, the tough get remarkable

Gemma Craven, Social@Ogilvy November 26, 2012

Today's senior marketers cite a lack of comfort with social and digital tactics as one of their primary concerns.

Keep promises, and pick up the phone when possible

Rebecca Derrington, SourceBottle November 21, 2012

The final four points in part 3 of this series follow the "who" and "what" and concentrate on "how" to save time - and face - by building meaningful and lasting relationships with the media.

Don't bluff your way out of a good pitch

Rebecca Derrington, SourceBottle November 20, 2012

Part 2 focuses on "how" to pitch, particularly if you're sending your story idea to the media by email to avoid having it trashed, unread.

Save time, face by simplifying media relations

Rebecca Derrington, SourceBottle November 19, 2012

I'm busy, you're busy. We're all trying our best to do so much more, working to tighter deadlines and on a smaller budget.

Why purpose matters with multicultural audiences

Teneshia Warner, Egami Consulting Group November 16, 2012

As the nation's fastest-growing population evolves into the new mainstream, now more than ever brands must determine ways to drive brand loyalty and long-term sustained ROI.

Deliver on your brand purpose when communities need you the most

Teneshia Warner, Egami Consulting Group November 14, 2012

It's safe to say that our beautiful city of New York is still recovering from what has been characterized as one of the worst storms of the century.

The multicultural vote will decide if you win or lose

Teneshia Warner, Egami Consulting Group November 12, 2012

Last week, we all watched election 2012 coverage. As the voting results were tallied, the nation realized the real electoral vote was that of multicultural America.

Beyond the press release: the currency of content

Beth Monaghan, InkHouse November 09, 2012

According to a May 2011 Nielsen/AOL report, 23% of social media messages and 47% of industry-specific social messages contain links to content. Content is your currency in the social media world.

Mining for newsworthy data

Beth Monaghan, InkHouse November 07, 2012

As I mentioned in my previous post, a successful thought leadership campaign must be rooted in authority. Often this authority can best be established through data that can validate your point of view.

Thought leadership is more than having a point of view

Beth Monaghan, InkHouse November 05, 2012

The PR community throws around the term "thought leadership" to mean everything from whitepapers to tradeshow exhibits to speaking engagements and more.

Partisan media fuels hyper-partisan environment

Nick Ragone, Ketchum November 02, 2012

After nearly two years of campaigning, billions of dollars spent on an endless stream of negative advertising, and an increasingly inane political discourse, this election season is about to come to a merciful end. And for most Americans it's not a moment too soon.

Candidates reexamine priorities post-Sandy

Nick Ragone, Ketchum October 31, 2012

When politicians and campaign strategists talk about an October surprise, it usually refers to some type of contrived political event intended to alter the presidential election just days before voting day.

Presidential campaigns are the ultimate comms test

Nick Ragone, Ketchum October 29, 2012

In one week and a day something extraordinary will happen: we will pick the next president of the United States. Either President Barack Obama will win a second term, or Mitt Romney will join a shortlist of candidates to defeat a sitting incumbent.

Vancouver's place on the global PR scene

Charlotte Sherry, Women in Leadership October 26, 2012

As a Brit who recently moved to Vancouver, I've got an unusual perspective on the PR scene in the city.

Women, leadership, and the PR world

Charlotte Sherry, Women in Leadership October 24, 2012

PR is an attractive career option for women: 70% of PR professionals in America, 69% in Canada, and 64% in the UK are women. This is a huge increase from the 1970s, when women in the US comprised only 27% of the PR workforce.

10,000 hours to nowhere

Charlotte Sherry, Women in Leadership October 22, 2012

Most people are familiar with Malcolm Gladwell's "10,000 hour rule" from his well-known book Outliers: The Story of Success. It claims that the key to success is practicing a specific task for more than 10,000 hours.

PR and innovation: it's complicated

Marian Salzman, Havas PR North America October 19, 2012

It is in our hands, we read about it daily, it is going to define the current decade, and each of us (if we're smart) strives for it every day. I'm talking about innovation.

Making places and brands

Marian Salzman, Havas PR North America October 17, 2012

The last few years have shown that we are in the era of place making, where any city can be turned into a destination for business and tourism alike.

Next year's news

Marian Salzman, Havas PR North America October 15, 2012

You've heard it said that the future is now. That's much closer to the truth than it was even a half-decade ago.

Recommendable by design

Paul Rand, Zocalo Group October 12, 2012

Duxler Tire, a suburban Chicago chain of auto repair shops, recently began selling gas from one of their locations. It was a brilliant business move, designed from the beginning to drive word of mouth and recommendation for their core business.

Recommendations will transform your brand and your business

Paul Rand, Zocalo Group October 11, 2012

The ability to easily research online consumer reviews or see which brands your friends "like" is fundamentally shifting how people buy - and sell - nearly everything.

If marketing is dead, it's a self-inflicted wound

Paul Rand, Zocalo Group October 09, 2012

What's going on when two of advertising's brightest luminaries come out within weeks of each other stating that their industry is "dead?"

Ice cream for breakfast

Renzi Stone, Saxum September 28, 2012

Twice a year, CEOs from independent agencies in the IPREX network get together to spot trends, compare client stories, share agency management advice, learn from outside speakers, and eat ice cream. Ice cream? Huh?

Independents are global, too

Renzi Stone, Saxum September 26, 2012

In one of my early IPREX meetings in Boston circa September 2008, IPREX had 62 agencies in Europe, Asia, and North America.

The independent entrepreneur

Renzi Stone, Saxum September 24, 2012

Someone asked me the other day if I identified more as a PR professional or an entrepreneur. I answered that I was an entrepreneur, which in turn makes me a darn good PR professional. I think business first.

How to do CSR without hypocrisy

Joe Sibilia, CSRwire September 21, 2012

We learned a long time ago to stay away from lying. To be a liar, you must have an impeccable memory. Or don't lie. Today, you cannot hide or spin your way out of a problem.

Business becoming tool to improve quality of life

Joe Sibilia, CSRwire September 19, 2012

The concept of a social enterprise is simple: apply the tools, principles, and talents of business to find solutions to social or environmental challenges.

Can CSR help businesses make more money?

Joe Sibilia, CSRwire September 17, 2012

The results are in. The business case that has taken decades to build is now proven. CSR is a competitive advantage. It is a driver of revenue, of stability, and of shareholder value.

Game on: Playing to win big

Gil Bashe, Makovsky + Company September 14, 2012

As we enter week two of the National Football League season, how many sports analogies tied to winning in business can you think of? Thanks in large part to the late, great coach Vince Lombardi there are numerous catch phrases we can note.

The three most important words in personal and professional relationships

Gil Bashe, Makovsky + Company September 12, 2012

The hubris of business leaders and politicians is comically commonplace. With issues of fidelity, performance, or promises forgotten, we almost expect leaders to fail us on their social charge.

Calibrating our ethical compasses

Gil Bashe, Makovsky + Company September 10, 2012

Put public relations and ethics in the same conversational sentence and you're bound to spark some snide descriptors.

Russian start-ups are right at home in Silicon Valley

Jason Mandell, LaunchSquad September 07, 2012

Walking around the bustling streets of Moscow or through the beautiful landscapes of Kiev and meeting in their offices and cafes only differs from San Francisco or New York cosmetically.

Russia ready to make a splash in innovation

Jason Mandell, LaunchSquad September 06, 2012

I just returned from a three-week journey to Russia and Ukraine. It was my third trip to the region in the past year, and, as with most anything, with familiarity comes comfort.

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