The balance of power in the marketing world has fundamentally changed, and PR is the discipline best equipped to drive strategy in this constantly changing universe. So what is next? PR is uniquely capable of managing the multitude of opportunities and issues that arise for companies engaging with consumers through digital media, as well as traditional channels.
In order to stay on top, PR professionals must look to the future, and anticipate changes that occur within the market, with technologies, and in the business landscape that will impact companies around the world. The industry needs to hire for success and manage their in-house and agency teams in new ways. In-house teams need to recruit and manage their agencies in new ways. Industry relationships at every level need to find a new kind of flexibility in order to maximize the opportunities that are changing every day.
The NEXT Conference will arm public relations and marketing professionals with the tools and insights they need to navigate the changing universe. It is the one-stop-shop of the most important trends and information in the industry today, featuring in-house and agency leaders from across disciplines. The content available here won't be found anywhere else, as only PRWeek is setting the stage for the most critical and exploratory session of the year.
As part of its 10th anniversary celebration, PRWeek held a
competition to find the consumer-focused technological enhancement of the past 10 years that has most impacted the PR profession.
Final round:
Web search (57%) defeats Social Network platforms (43%)