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television

A campaign worthy of a Dundie award

Tanya Lewis May 24, 2012

While considering how to differentiate in the paper category, Quills.com decided to launch Dunder Mifflin paper, named after the fictional paper company on "The Office."

Epix engages superhero fans before 'Avengers' debut

Lindsay Stein April 11, 2012

NEW YORK: Premium TV channel Epix has launched its first integrated campaign to promote its programming and engage fans before the release of 'The Avengers.'

Utah destinations and 'The Bachelor' form a solid union

David Ward April 01, 2012

The Bachelor averages about 12 million viewers per show, making it the top-rated show in its Monday timeslot and placing it among the top shows for women ages 18 to 60.

Moore joins Lifetime as SVP of publicity

Lindsay Stein March 13, 2012

LOS ANGELES: Lifetime Networks has hired Michele Moore, associate VP of marketing and branding at Temple University, as its SVP of publicity.

Jakks Pacific taps Bender/Helper Impact as AOR

Lindsay Stein February 02, 2012

MALIBU, CA: Toy manufacturer Jakks Pacific has selected Bender/Helper Impact as AOR for the launch of a boys' adventure series and a new product line.

Current TV adds Nelson as SVP, comms

Danielle Drolet January 13, 2012

NEW YORK: Current TV has hired Laura Nelson, former MD at The Gilbride Group, as SVP of communications.

Crown Media promotes Howell to EVP

Lindsay Stein January 09, 2012

NEW YORK: Crown Media Family Networks has promoted Annie Howell to EVP of corporate communications and media relations.

Andy Rooney's impact will last a lot longer than "60 Minutes"

Gideon Fidelzeid December 01, 2011

Andy Rooney would probably abhor what I'm about to propose, but ever since his passing on November 4, I couldn't help but think how much of a pioneer he was to the modern-day media landscape.

Donna Karan adds substance and style by touting Urban Zen on Piers Morgan Tonight

David Ward December 01, 2011

Donna Karan's Urban Zen is the philanthropic effort of the well-known fashion designer and includes a space in New York where it does educational initiatives.

Journalist Q&A: Nicole Lapin, Nothing But Gold

Lindsay Stein December 01, 2011

Nicole Lapin, CEO of Nothing But Gold Productions, contributor on Dr. Drew's Lifechangers TV show, and former CNN and CNBC anchor, talks to Lindsay Stein about her venture to educate young women about finance.

'Early Show' changes present public affairs opportunities

Chris Daniels November 18, 2011

CBS' move to recreate 'The Early Show' as a hard-news alternative to rival morning programs is a positive development for communications professionals representing clients in corporate and public affairs.

The PR Week - October 21, 2011

October 21, 2011

Steve Barrett, Bernadette Casey and Rose Gordon discuss PRSA's 2011 International Conference; the new McDonald's TV channel; Omnicom, Next Fifteen and Publicis' financial results; and Occupy Wall Street.

Where does TV content go? Monitor it to find out

Dave Armon, Critical Mention September 23, 2011

The old days of media monitoring involved picking up the daily newspaper while you grabbed a cup of coffee in the morning or having a TV-monitoring service record a segment onto a VHS.

Cardoso joins Showtime as EVP, corporate comms

Danielle Drolet September 22, 2011

NEW YORK: Showtime Networks has hired Trisha Cardoso, a former Paramount executive, as EVP of corporate communications.

Segment on 'The Martha Stewart Show' puts Schwinn on road to wider awareness

David Ward September 01, 2011

The media goal was to ensure Schwinn, which builds some of the best-known bicycles, was top of mind during the spring/summer bike buying-season.

Abercrombie says 'No' to Jersey Shore's Situation

August 17, 2011

In a release yesterday, Abercrombie & Fitch announced it doesn't want Jersey Shore's Mike "The Situation" Sorrentino to wear its clothes because of the negative image he could be portraying about the brand.

Twentieth Century Fox hires Sony's Eller as SVP

Emory Sullivan August 08, 2011

LOS ANGELES: Zachary Eller has joined Twentieth Century Fox as SVP of partnership marketing and promotions.

I want my MTV

Gideon Fidelzeid August 01, 2011

I'm old enough to remember that exactly 30 years ago today something of great cultural significance happened: I watched a song on my TV for the very first time.

Intel and Discovery team up for multi-platform series

Brittaney Kiefer July 14, 2011

SILVER SPRING, MD: Intel has partnered with Discovery Communications for a global multimedia series, launching what Intel predicts will be one of its largest PR campaigns of the next three years.

'Al Rojo Vivo' segment helps plastic surgeon make strong Hispanic-market impression

David Ward July 01, 2011

Al Rojo Vivo is a news-magazine show much like Nightline that airs nationally and internationally.

A turning point for television

Mark Shadle, Zeno Group May 04, 2011

Television - or at least what we've all traditionally thought of as television - appears to be at a turning point.

Bloomberg TV zeros in on the West with new show

Jason Shuffler March 01, 2011

Financial and business news powerhouse Bloomberg announced the launch of a daily TV program focused on the tech industry called "Bloomberg Best".

'Glee'-inspired video game scores a major awareness boost on 'The Tonight Show'

David Ward March 01, 2011

Konami Digital Entertainment is a leading game publisher.

CNBC gives Kmart the floor to showcase what it has in store for the holiday season

David Ward February 01, 2011

CNBC gives Kmart the floor to showcase what it has in store for the holiday season

Rising Internet viewership is not a death knell for TV

David Ward February 01, 2011

A new report from Forrester Research finds that for the first time the average US consumer now spends as much time on the Internet as they do watching TV offline.

Who is Don Draper after all?

Erica Iacono October 19, 2010

What a long strange trip it's been for Don Draper and crew this season.

KFC enjoys some time with 'Community'

Kimberly Maul October 15, 2010

Last night, NBC's Community incorporated KFC into its episode, and the results were mixed.

Don Draper, PR convert?

Erica Iacono October 15, 2010

Wow. I have to admit, I didn't want Sunday's episode of Mad Men to end because then that means that there's only one left and I'm going to go through serious Don Draper withdrawal.

Don Draper's advice on getting new business: always go to the funeral

Erica Iacono October 07, 2010

This week's episode of "Mad Men" was probably the most chock full of lessons for our industry. From the way the agency handled the news of losing its biggest client internally and externally to the look inside the ways it tried to offset the loss it seems as though there was almost too much to analyze.