Ted McKenna

 
 

Recent Articles

Internships help both parties reach their objectives

October 31, 2008

Interns are expected to do many things for their organizations. They, in turn, expect an opportunity to learn.
 

WPP's PR and public affairs rises 9.3% in Q3

October 30, 2008

LONDON: WPP reported that PR and public affairs revenue totaled approximately $347.7 million, up 9.3% from the year before. WPP revenue among all its groups totaled $3.25 billion, up 8.5%.
 

CSC selects Ogilvy for first branding campaign

October 29, 2008

FALLS CHURCH, VA: CSC selected Ogilvy PR as its new AOR to help launch the global IT services and consulting company's first-ever branding campaign. More than a dozen firms initially pitched for the multi-year contract.
 

Racepoint confirms 20% cutback in staff

October 29, 2008

WALTHAM, MA: Racepoint Group SVP Jackie Lustig confirmed a report by Mass High Tech that the agency is cutting 20% of its total staff of approximately 125.
 

Critics debate Obama infomercial

October 29, 2008

Obama takes to the air; McDonald's rebrands double cheeseburger; WPP-Google team up; and more
 

Mitchell International takes its marketing to the skies

October 29, 2008

Milwaukee's General Mitchell International Airport (MKE) offers travelers in Northern Illinois an alternative to Chicago's O'Hare Airport, which can sometimes be expensive to use and less convenient to reach.
 

AARP touts voting with new viral video initiative

October 23, 2008

WASHINGTON: The AARP launched a viral video effort on October 21 to cap off a two-year voter-registration and get-out-the-vote campaign.
 

DOD unifies internal comms

October 23, 2008

WASHINGTON: The US Department of Defense (DOD) officially put all of its internal communications, including TV and radio broadcasts, print publications, and Web sites, under a single command called the Defense Media Activity on October 20.
 

Dept. of Defense reorganizes comms function

October 21, 2008

WASHINGTON: The US Department of Defense (DOD) on Monday officially put all of its internal communications, including TV and radio broadcasts, print publications, and Web sites, under a single command called the Defense Media Activity (DMA).
 

McCain campaign pushes underdog status, while Obama outspends

October 21, 2008

McCain plays the underdog card; Microsoft opens anti-piracy campaign; AIG suspends lobbying; and more