Technology

Journalist Q&A: Kara Swisher, All Things Digital

Aarti Shah July 02, 2009

Kara Swisher is co-executive editor of the Dow Jones-owned All Things Digital. She talks to Aarti Shah about the leaner nature of online journalism and the monetization of Web 2.0.
 

Ogilvy hires former SanDisk PR manager

Aarti Shah July 02, 2009

SAN FRANCISCO, CA; Ogilvy PR Worldwide has hired Rachel Polish as VP of digital strategy for the 360 Digital Influence Group on the West Coast.
 

Personal digital brands drive companies to diversify talent

Rose Gordon July 01, 2009

The communications field has always had its share of bold-faced names, but the industry was more often found toiling behind the scenes.
 

Now is the time for the tech industry to step up and speak with one voice

Tom Galvin July 01, 2009

To many, Washington is presently viewed as a land of hope and despair.
 

Despite steps forward, social media measurement still a work in progress

Tonya Garcia July 01, 2009

On June 4, Sysomos, a company that has been quietly operating in Toronto since 2005, launched Sysomos Media Analysis Platform (MAP) and Sysomos Heartbeat.
 

Quicken reaches money-managing, young consumers with iPhone app

Aarti Shah July 01, 2009

Quicken wanted to reach the 25- to 35-year-old "paycheck-to-paycheck" demographic that is just learning to manage its money.
 

This month's buzziest Web service: Almost.at

Aarti Shah July 01, 2009

Almost.at is a Web-based tool that allows users to follow events in real time across Twitter, Flickr, YouTube, and a variety of other online services.
 

CBS News takes interactivity to a new level by linking with Ustream

Beth Kreitsch July 01, 2009

CBS News recently started using interactive video platform Ustream to broadcast live breaking news, original content from cbsnews.com, and a delayed 10pm broadcast of the CBS Evening News with Katie Couric.
 

Kayak puts RFP on hold

Aarti Shah June 30, 2009

NEW HAVEN, CT: Kayak.com has discarded its recently issued RFP to redefine its PR strategy.
 

Rackspace taps Porter Novelli for social media boost

Aarti Shah June 30, 2009

SAN ANTONIO, TX: Rackspace has tapped Porter Novelli as its AOR to build a stronger social media strategy, said Angel Schneider corporate communication manager at Rackspace.
 

Black Duck Software conducts social media-focused brand awareness effort

Frank Washkuch June 29, 2009

WALTHAM, MA: Black Duck Software, maker of management solutions for open source software, is conducting a brand awareness effort to increase its visibility within the tech sector and its reputation as a thought leader.
 

No social media please, we're pharma

Peter J. Pitts June 29, 2009

Ambiguity is a virus. When it comes to social media, the more the FDA says about what is and what is not "in compliance" vis-à-vis social media, the less we seem to understand - and more conservative we become. This is not the right answer.
 

VMware reviews agencies for US support

Aarti Shah June 26, 2009

PALO ALTO, CA: VMware is reviewing PR agencies six months after closing an earlier review.
 

Hotel review site taps 5W

Kimberly Maul June 26, 2009

NEW YORK: Oyster Hotel Reviews, a new Web site with hotel reviews written by journalists, hired 5W PR for support around the site's launch.
 

Climate Group hires DKC for NYC September meetings

MacAdam Smith June 26, 2009

NEW YORK: The Climate Group, a nonprofit working to promote governmental and business strategies for a low-carbon economy, has hired DKC to handle media strategy and outreach for Climate Week NYC, running from September 21-25.
 

EBay's Mallabo joins LinkedIn

Aarti Shah June 25, 2009

MOUNTAIN VIEW, CA: LinkedIn has hired Jose Mallabo, eBay's director of corporate communications, for a newly created communications position.
 

Linux Box hires Feintuch

Kimberly Maul June 23, 2009

NEW YORK: The Linux Box, which specializes in open source technology and the Linux platform, hired Feintuch Communications as AOR.
 

Skyya adds iCentera to client roster

Tonya Garcia June 22, 2009

MINNEAPOLIS: Skyya Communications has added iCentera to its roster of clients.
 

KnowledgeTree selects Crossroads PR

MacAdam Smith June 19, 2009

RALEIGH, NC: KnowledgeTree has selected Crossroads Public Relations to promote awareness of the company's commercial open source document management software.
 

The revolution will be Tweeted

June 19, 2009

As the events in Iran demonstrated this week, social media is playing a defining role in global public affairs.
 

Dodge builds health technology client roster

Jaimy Lee June 19, 2009

ATLANTA: Dodge Communications added two health technology clients in May, including Greatwater Software and Halfpenny Technologies.
 

Indian telecom hires H&K for global brand awareness

Frank Washkuch June 18, 2009

MUMBAI: Tata Communications selected Hill & Knowlton (H&K) to increase brand awareness of its voice and data-service businesses globally, with the exception of the company's native India.
 

The Twitter revolt against mainstream media

David Almacy and Dave Levy June 17, 2009

From Moldova to Motrin Moms, Twitter has become the arena of coordinated, widespread revolution several times over the last year.
 

Pegasystems names PAN North American AOR

Frank Washkuch June 16, 2009

ANDOVER, MA: Business software creator Pegasystems has named PAN Communications its North American AOR.
 

Weber Shandwick launches Social Studio

Kimberly Maul June 16, 2009

LOS ANGELES: Weber Shandwick launched a new digital production and communications service called Social Studio on June 16.
 

CJP hires AOL's Chandler

Kimberly Maul June 16, 2009

NEW YORK: CJP Communications hired Eric Chandler as SVP.
 

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

Remote Technologies taps Wall Street Communications

Kimberly Maul June 15, 2009

SALT LAKE CITY: Remote Technologies Inc. (RTI), a manufacturer of control solutions, hired Wall Street Communications as its worldwide PR agency.
 

Sage acquires JDG

Frank Washkuch June 15, 2009

VIENNA, VA: Sage Communications acquired JDG Communications, an agency specializing in work for government entities, the agency announced today.
 

National Marrow Donor Program taps Lagrant for HBCU project

Kimberly Maul June 12, 2009

MINNEAPOLIS: The National Marrow Donor Program (NMDP) hired Lagrant Communications to oversee PR around the relaunch of its program targeting HBCUs, effective May 1.
 

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