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Technology

Symantec CCO Pforzheimer leaves company

Brittaney Kiefer May 20, 2013

MOUNTAIN VIEW, CA: Symantec CCO Harry Pforzheimer has departed the company after less than a year as its communications chief.

The Bay Area is booming

Chris Blake, Burson-Marsteller May 20, 2013

There is no denying the San Francisco Bay Area is buzzing with excitement about technology and innovation, which is giving some long-time residents 90s tech boom deja vu.

BlackBerry targets brands with BBM launch on iOS, Android

Matthew Chapman, Marketing May 15, 2013

WATERLOO, ONTARIO: BlackBerry plans to launch its BlackBerry Messenger service on iOS and Android platforms this summer.

KEF America hires Waggener Edstrom to reach new demographic

Lindsay Stein May 15, 2013

MARLBORO, NJ: Audio speaker manufacturer KEF America has selected Waggener Edstrom as its PR agency partner to help the brand engage a younger audience.

Hotwire opens San Francisco office

Lindsay Stein May 15, 2013

SAN FRANCISCO: UK-based communications agency Hotwire has expanded its US presence with the launch of a San Francisco office.

Edelman's Hayes steps in as Motorola comms lead

Lindsay Stein May 14, 2013

LIBERTYVILLE, IL: Adrienne Hayes, GM of Edelman's consumer brand marketing division in New York, has joined Motorola Mobility as SVP of communications.

Microsoft kicks off six-figure UK b-to-b comms pitch

Lynsey Barber, PRWeek UK May 14, 2013

LONDON: Microsoft has kicked off an agency pitch for its UK b-to-b account, threatening Next Fifteen's decade-long hold on the work.

Bounds steps up at Facebook as Yu moves to Pramana

Sarah Shearman May 13, 2013

SAN FRANCISCO: Facebook's Tucker Bounds is taking on communications and public policy director Larry Yu's responsibilities after Yu left the social network to join Sean Garrett, Brandee Barker, and Brian O'Shaughnessy at their firm The Pramana Collective.

Padilla wins more SAP work

Brittaney Kiefer May 09, 2013

MINNEAPOLIS: Padilla Speer Beardsley has expanded its work with software giant SAP.

Former Dell comms head Handley joins Mimecast

Lynsey Barber, PRWeek UK May 02, 2013

LONDON: Former Dell international communications head Stuart Handley was appointed to an in-house role at one of the UK's fastest-growing IT firms.

BlackBerry CEO predicts death of tablets

Gordon MacMillian, Brand Republic May 01, 2013

LONDON: To raised eyebrows and incredulity from some, Thorsten Heins, CEO of struggling BlackBerry, predicted the death of tablet computers within five years.

Edelman taps Paluska as global chair of tech practice

Lindsay Stein May 01, 2013

NEW YORK: Edelman has appointed Joe Paluska, former VP of global communications and public policy at Better Place, as global chair of its technology practice, effective May 27.

BlackBerry positions Q10 as 'lifestyle' product in UK

Matthew Chapman, Marketing April 29, 2013

LONDON: BlackBerry is positioning its new Q10 phone as a "lifestyle product and must-have accessory" to compete with the "insane" competition in the marketplace.

Mobile firm Sevenval calls in Liberty for first UK campaign

Lynsey Barber, PRWeek UK April 29, 2013

LONDON: Mobile technology company Sevenval has called in Liberty Communications for its first UK PR campaign.

BlackBerry consolidates account with APCO, Text 100

Brittaney Kiefer April 29, 2013

WATERLOO, ONTARIO: BlackBerry has consolidated most of its global PR work, estimated at $10 million, with a team from APCO Worldwide and Text 100.

What's new in video social networking sites

Hilary JM Topper, HJMT Public Relations April 29, 2013

With more than 1 billion unique visitors to YouTube each month, there is no denying that videos should be part of your marketing mix.

Hazelbaker to fill EMEA-wide Google comms role

John Owens, PRWeek UK April 25, 2013

LONDON: Google is set to appoint Jill Hazelbaker as director of PR and internal communications across EMEA and government relations for the European Union next month.

Netflix turnaround shows power of listening

Brittaney Kiefer April 24, 2013

Netflix has rebuilt its reputation among customers and investors by listening to consumers and focusing on original content, communications leaders say.

Gawker focuses on Kinja with Valleywag relaunch

Lindsay Stein April 22, 2013

Gawker has relaunched its Silicon Valley gossip blog Valleywag. But this time, the snarky site is focused on reader engagement.

Myspace hires House PR after year-long search

John Owens, PRWeek UK April 17, 2013

LONDON: Myspace has appointed a retained PR agency in the UK to help it regain its former prominence in the social networking space.

Sharp Electronics shakes up European comms roster

Lynsey Barber, PRWeek UK April 16, 2013

LONDON: Sharp Electronics has consolidated its consumer and b-to-b communications relationships across Western Europe under Kaizo, and it appointed its first corporate communications manager to oversee the region.

Sony Mobile calls PR pitch for Southeast Asia, Oceania

Rachael Lee, Campaign Asia-Pacific April 15, 2013

SINGAPORE: Sony Mobile Communications International has called a PR pitch, putting incumbent Burson-Marsteller on alert.

Burns to exit H+K for comms role at ICANN

Virgil Dickson April 10, 2013

WASHINGTON: Duncan Burns will exit his role as global energy practice director at Hill+Knowlton Strategies to become VP of global communications at the Internet Corporation for Assigned Names and Numbers (ICANN) next month.

Former Vimeo comms leader joins Celtra

Brittaney Kiefer April 10, 2013

CAMBRIDGE, MA: Mobile advertising company Celtra has brought on former Vimeo director Deborah Szajngarten as VP of marketing communications.

SquareTrade names Frank PR USA first AOR

Lindsay Stein April 08, 2013

SAN FRANCISCO: Extended warranty service provider SquareTrade has selected Frank PR USA as its first AOR after conducting an informal review.

HopStop hires Diffusion for real-time app launch

Lindsay Stein April 08, 2013

NEW YORK: HopStop has selected Diffusion as its US AOR, focusing on the launch of the company's real-time transit-information app.

Agile Alliance retains Catapult

Brittaney Kiefer April 05, 2013

BOULDER, CO: Nonprofit organization Agile Alliance has retained Catapult PR-IR as AOR for the seventh consecutive year.

Increasingly tech-driven PR still needs a human touch

Mark Weiner, Prime Research April 05, 2013

Despite many advances in public relations technology in recent years, the use of technology in PR is nothing new.

Arrow Electronics reaches beyond the tech industry

Brittaney Kiefer April 05, 2013

ENGLEWOOD, CO: Arrow Electronics, a $20 billion global electronics company, is launching its first mass-market campaign to raise brand awareness outside the technology industry.