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Technology

Silver Touch hires KCSA for IR support

Danielle Drolet February 03, 2012

JERSEY CITY, NJ: Silver Touch, a mobile media-services provider, has appointed KCSA Strategic Communications to implement a national investor relations program.

Facebook avoids early IPO-filing pitfalls

Danielle Drolet February 02, 2012

MENLO PARK, CA: Facebook's initial public offering filing brought the company a slew of media attention, but it also gave the public a closer look at the social media heavyweight.

Ecosphere Technologies taps ICR for IR, PR

Danielle Drolet February 01, 2012

STUART, FL: Ecosphere Technologies, a developer of wastewater-treatment services for industrial markets, has hired ICR to handle its investor relations and PR efforts.

Apple's ongoing iPad success is good news for "print media"

Frank Washkuch February 01, 2012

Quarter after quarter, Apple reports financial results that most executives can only marvel at.

A different view of the Super Bowl

Brittaney Kiefer February 01, 2012

Participants in an annual Innerscope Research study will experience all the norms of Super Bowl Sunday - friends, snacks, and beer - but they'll also wear sensory belts that monitor their heart rate, perspiration, and movement during the big game's commercials.

Lenovo to build 'brand personality' in US

Lindsay Stein January 30, 2012

RALEIGH, NC: Chinese technology company Lenovo is enhancing its consumer outreach in the US with experiential and emotional marketing.

Weber promotes Dowling to NY president

Lindsay Stein January 26, 2012

NEW YORK: Weber Shandwick has promoted Robert Dowling, GM of the firm's North America technology practice, to president of its New York office.

Vyatta names Airfoil AOR

Beth Krietsch January 24, 2012

BELMONT, CA: Vyatta, a software-based networking and security provider, has hired Airfoil Public Relations as AOR.

The PR Week - January 20, 2012

January 20, 2012

Gideon Fidelzeid, Frank Washkuch and Lindsay Stein discuss Weber Shandwick's injunction against Hill+Knowlton Strategies; US Cellular's agency search; SOPA/PIPA protests; and results of Ikea's agency review.

Kodak files for Chapter 11

Brittaney Kiefer January 19, 2012

Kodak filed for Chapter 11 bankruptcy early Thursday morning, following weeks of speculation about its financial future.

Internet blackouts upstage lobbying efforts

Frank Washkuch January 18, 2012

Score a knockout for the technology industry over the entertainment business.

US Cellular issues RFP for first national agency

Lindsay Stein January 18, 2012

CHICAGO: US Cellular is conducting an agency search for national PR assistance, according to numerous industry sources.

Despite major abdications, marketers still embrace CES

Beth Krietsch January 13, 2012

LAS VEGAS: The International Consumer Electronics Show is still a marquee event for a growing range of brands to promote their products, despite some Silicon Valley giants saying it no longer fits their strategies.

California High-Speed Rail Authority to expand in-house staff, end agency search

Danielle Drolet January 12, 2012

SACRAMENTO, CA: The California High-Speed Rail Authority's board has voted to nix the search for an outside agency and move forward with a proposed expansion of its internal communications team.

Press secretary exits California High-Speed Rail Authority

Beth Krietsch January 12, 2012

SACRAMENTO, CA: Rachel Wall, press secretary for the California High-Speed Rail Authority, has left the organization for a PR position at Wal-Mart.

CPX Interactive hires Bazini Hopp as AOR

Beth Krietsch January 11, 2012

NEW YORK: CPX Interactive, a digital advertising company, has hired Bazini Hopp as AOR.

HP appoints Gomez EVP, CCO

Frank Washkuch January 10, 2012

PALO ALTO, CA: HP has named Henry Gomez EVP and CCO.

Ford to open Silicon Valley research lab

Beth Krietsch January 09, 2012

DEARBORN, MI: Ford Research and Innovation, the carmaker's advanced engineering arm, has said it will open a Silicon Valley research lab in the first quarter of this year.

ITT Corp. spinoff bolstered by comms team staying intact

Danielle Drolet January 01, 2012

ITT Exelis, the former defense technology and information solutions business of ITT Corp., debuted as an independent publicly traded company in October 2011 with its own robust in-house communications team.

Journalist Q&A: Christine Osekoski, Fast Company

Beth Krietsch January 01, 2012

Christine Osekoski, publisher of Fast Company, speaks with Beth Krietsch about how the publication has evolved in recent years, including its efforts to keep readers engaged through print and digital innovations.

Funding cleantech

Beth Krietsch January 01, 2012

Cleantech executives are relying on comms to secure funds in a market struggling to sustain long-term growth and challenged by corporate failures.

Technologies that will impact business in 2012

Luca Penati, Ogilvy PR Worldwide December 28, 2011

The approaching 2012 year will be transformative in terms of how new technologies will impact our lives.

Starbucks' Baptista joins H+K as VP, Northwest

Danielle Drolet December 20, 2011

SEATTLE: Hill+Knowlton Strategies has appointed Geri Ann Baptista to the newly created position of VP of its Northwest operations. She will work across the agency's corporate and technology practices.

MobileBits hires KCSA for corporate comms

Danielle Drolet December 20, 2011

LOS ANGELES: MobileBits, a content delivery provider, has selected KCSA Strategic Communications to handle investor relations and PR.

AT&T-T-Mobile merger is a no-go

Danielle Drolet December 19, 2011

AT&T has decided to ax its $39 billion bid to purchase T-Mobile following a slew of objections over the last few months from both the government and competing wireless carriers.

Grassroots campaign wants Google out of Chamber

Virgil Dickson December 16, 2011

WASHINGTON: Grassroots consumer group SumOfUs.org is pressuring Google to drop out of the US Chamber of Commerce.

California urged to keep rail communications in-house

Danielle Drolet December 12, 2011

SACRAMENTO, CA: The California High-Speed Rail Authority's in-house communications management has recommended the organization not award its statewide outreach and communications contract to an outside agency.