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Technology

Sony PlayStation hires Voce, Access/Ketchum

Aarti Shah March 16, 2010

FOSTER CITY, CA: Sony Computer Entertainment America hired Voce Communications and Access Communications to work on its PlayStation business, following a competitive review.

Discovery focuses on imagery in 'Life' campaign

Kimberly Maul March 16, 2010

SILVER SPRING, MD: Discovery Channel is backing the launch of its new series Life with a PR-heavy campaign, including social media and extensive media relations.

Citrix Online taps Atomic PR

Aarti Shah March 12, 2010

SAN FRANCISCO: Citrix Online, a division of Citrix Systems that specializes in remote-connectivity tools, has selected Atomic PR following a global review.

Doyle Kelly joins Advanced Technology Investment Company

Aarti Shah March 12, 2010

ABU DHABI: The Advanced Technology Investment Company hired Laurie Doyle Kelly as an associate director.

HP repackages itself with new ad campaign

Kimberly Maul March 11, 2010

Hewlett-Packard is promoting itself as a broader technology company in a new advertising campaign—HP's first in five years—featuring Flight of the Conchords star Rhys Darby and rapper Dr. Dre.

MySpace co-presidents talk to 'USA Today'

Aarti Shah March 11, 2010

MySpace co-presidents talked to 'USA Today' about the struggling social network's ambitious rebranding.

Radian6 launches new social media monitoring tool

Alexandra Bruell March 10, 2010

NEW BRUNSWICK, CANADA: Radian6 Technologies today revealed its new Engagement Console, an interactive dashboard tool designed to track social media brand mentions and traffic in real time.

Sensio Technologies hires Wall Street Communications

Kimberly Maul March 08, 2010

MONTREAL: Sensio Technologies, a stereoscopic 3D video technology company, hired Salt Lake City-based Wall Street Communications for global PR services.

Ben Edwards returns to IBM to lead digital

Kimberly Maul March 08, 2010

NEW YORK: IBM hired Ben Edwards as VP of digital strategy and development, effective March 15.

Radware brings back superhero in b-to-b push

Tanya Lewis March 05, 2010

Radware, a provider of application-delivery and application-security solutions, acquired Alteon application switch assets from Nortel in March 2009 and launched a new Alteon application delivery platform in November.

Pentagon's new embrace of social media is potential 'force multiplier'

Robert Tappan March 05, 2010

Last week, top officials at the Pentagon issued a policy directive allowing US military personnel to use social media tools like Facebook, MySpace, and Twitter on unclassified government computers and networks, no matter what locale they're serving.

Horn Group hires Linda Clarke for Bay Area

Rose Gordon March 03, 2010

SAN FRANCISCO: Horn Group has hired Linda Clarke, a veteran of the tech industry, to lead its San Francisco office as MD

Companies' revamped press sites extend audience appeal

March 01, 2010

A year ago, Hilton Hotels was receiving a few consumer queries a week through its press site.

PR iPhone app allows user to track brand mentions

Erica Morris February 25, 2010

AARHUS, DENMARK: A new iPhone mobile application for PR and marketing pros was released in late February by a Denmark group of developers, allowing users to track brand and company mentions by the hour.

H&K helps Text4Baby campaign reach out to new mothers

Jaimy Lee February 25, 2010

ALEXANDRIA, VA: The National Healthy Mothers, Healthy Babies Coalition (HMHB) is working with Hill & Knowlton to raise awareness and increase participation in Text4Baby, a free mobile health service.

Millennials more tech savvy, less money-focused than older generations

Erica Morris February 24, 2010

WASHINGTON: Seventy-five percent of millennials have posted a profile onto social networking sites like Facebook or LinkedIn, compared to only 50% of the slightly older Generation X, according to a study by the Pew Research Center.

Intuit's Gulbransen joins Sony Online Entertainment

Aarti Shah February 24, 2010

SAN FRANCISCO: Scott Gulbransen, senior manager for PR/social media at Intuit, will leave the company to join Sony Online Entertainment as senior director of global communications and PR, he confirmed to 'PRWeek.'

Yahoo hires Allman

Jaimy Lee February 23, 2010

WASHINGTON: Yahoo tapped Amber Allman as the director of global public affairs in Washington.

Palm pulls its PR in-house

Aarti Shah February 23, 2010

SAN MATEO, CA: Palm has pulled its PR function in-house, ending its 14-year AOR relationship with A&R Edelman.

Adobe calls out Apple on comms issues

February 23, 2010

It seems we're not the only ones that get fed up with a lack of response to requests for comment from Apple.

LaunchSquad opens Boston office

Aarti Shah February 22, 2010

BOSTON: LaunchSquad has opened a Boston office, with Mike Farber as GM of the new endeavor.

MySpace positions for a comeback

Aarti Shah February 19, 2010

With new leadership at MySpace, the social network that lost relevancy in the face of Facebook's popularity has a renewed opportunity to call attention to the progress it made to its service since last year's reorganization.

Online isn't the answer for everyone

Rose Gordon February 19, 2010

While a number in the PR industry were trying to figure out the implications of Google Buzz this week (or how to turn it off, in other cases), the Commerce Dept. released figures showing that about 40% of Americans don't subscribe to high-speed Internet at home - and not simply because it's not available.

Microsoft hires Pearson in Washington

Jaimy Lee February 17, 2010

WASHINGTON: Microsoft named Christina Pearson the senior director of PR in the company's Washington office, effective February 15.

ESI Design hires Peppercom

Kimberly Maul February 16, 2010

NEW YORK: ESI Design, an experiential design firm, hired Peppercom as its AOR after a review.

MapQuest selects agency for new direction

Aarti Shah February 11, 2010

DENVER: AOL has selected 104 West Partners as AOR for MapQuest, to reenergize the brand.

Eastwick promotes Neumann, adds clients

Kimberly Maul February 11, 2010

SAN FRANCISCO: Eastwick Communications promoted Melissa Neumann to EVP.

Verizon promotes FiOS with Super Bowl parties

Aarti Shah February 05, 2010

NEW YORK: Verizon is reaching out directly to consumers though a "house party" initiative to promote its fiber-optic technology at Super Bowl parties.