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Technology News

Verizon promotes FiOS with Super Bowl parties

Aarti Shah February 05, 2010

NEW YORK: Verizon is reaching out directly to consumers though a "house party" initiative to promote its fiber-optic technology at Super Bowl parties.

Schneider Electric consolidates with Text 100

Aarti Shah February 02, 2010

NEW YORK: Schneider Electric (SE) has consolidated its North American PR agencies under Text 100, expanding the tech agency into the energy arena.

Yahoo selects DKC as b-to-b AOR

Aarti Shah January 27, 2010

SUNNYVALE, CA: Yahoo has selected DKC as its b-to-b AOR for a six-figure monthly retainer, according to Eric Brown, SVP of global communications for Yahoo.

SanDisk selects H&K to drive lifestyle push

Aarti Shah January 27, 2010

MILPITAS, CA: SanDisk has selected Hill & Knowlton as its consumer AOR, several months after enlisting the agency as its corporate AOR.

Philips' fitness device helps tell corporate story

Jaimy Lee January 26, 2010

NEW YORK: Philips Electronics is using the promotion of its Direct Life fitness tracker to further position itself as a corporate leader in health and wellness.

PR campaign drives sales for Brammo's inaugural electric motorcycle

Tanya Lewis February 05, 2010

Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle.

Expert Q&A: Renee Blodgett, CEO and founder, Magic Sauce Media

Erica Morris February 03, 2010

Renee Blodgett founded Blodgett Communications in Boston, rebranding the agency as Magic Sauce Media in January to integrate social media, viral marketing, branding, and PR. She speaks with Erica Morris about integrating media and gaining exposure for start-up clients.

Top photographers showcase the Extreme Pro's attributes

Tanya Lewis February 01, 2010

SanDisk asked Cohn & Wolfe to help with the September 14 worldwide launch of the Extreme Pro, a professional-grade flash memory card for cameras.

Brown leads comms charge for Yahoo comeback

Aarti Shah February 01, 2010

Yahoo's head of communications Eric Brown takes on the arduous task of making the company relevant in a landscape that has become increasingly competitive.

Firms quantify the bottom-line value of social media activity

Kimberly Maul February 01, 2010

Though corporations are beginning to track sales or page views tied to social media activity, PR agencies are still figuring out how much digital and social media work impacts their bottom lines.

Bookmarking site provides companies wider Web reach

Kimberly Maul February 01, 2010

StumbleUpon is an online bookmarking site where users indicate their interests and the site introduces them to new and different Web sites.

Logitech finds value in campaign video strategy

Tanya Lewis January 22, 2010

After Logitech acquired WiLife in 2007, home digital video security cameras (DVS) became a part of its portfolio.

KETC puts PR plan into gear to promote documentary

Tanya Lewis January 15, 2010

KETC was commissioned by the Corporation for Public Broadcasting to produce Gearing Up, a documentary about the 2008 FIRST (For Inspiration and Recognition of Science and Technology) robotics competition.

Journalist Q&A: Adam Ostrow, editor-in-chief, Mashable

Alexandra Bruell January 15, 2010

Adam Ostrow, the 27-year-old editor-in-chief of Mashable, started his career in Internet and tech marketing. He began contributing to Pete Cashmore's social media blog in 2007, while maintaining his own blog and software company.

CEO Q&A: Chip Perry, AutoTrader.com

Erica Morris January 01, 2010

Chip Perry, president and CEO of AutoTrader.com, speaks with Erica Morris about the role of PR in the competitive automotive market

The Goog, Microsoft, Facebook and K street

Rose Gordon February 01, 2010

Google spent more than $4 million on lobbying last year, according to the latest reports it filed with the Senate.

The iPad cometh

Rose Gordon January 27, 2010

If you're a tech nerd, an Apple nerd, or anyone that might care about the future of how consumers will access content (e.g., publishers, marketers), then you might have tuned in to Steve Jobs unveiling of the latest Apple device: the iPad.

Nintendo deal with Netflix points to changes in gaming industry

Erica Morris January 14, 2010

Nintendo said it will add Netflix movie streaming to its Wii console in the spring, a move some analysts believe was designed to boost a slow down in sales.

Apple purchases mobile ad company Quattro

Erica Morris January 05, 2010

Apple has purchased mobile ad company Quattro Wireless, for a reported $300 million, according to The New York Times.

McAfee: Facebook, Twitter lead platforms for 2010 cybercrime

Rose Gordon December 31, 2009

Social networks will be the "platforms of choice" for cybercriminals in the new year, according to anti-virus software maker, McAfee.

Technology Newsletter

The PRWeek technology newsletter provides news, features, and campaigns focusing on both consumer and b-to-b technology, as well as social-media initiatives from all industries. Delivered every Thursday, this newsletter features news and analysis on new marketing campaigns and emerging issues in the technology space, as well as briefs and blog posts covering the industry.

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