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Technology News

Facebook avoids early IPO-filing pitfalls

Danielle Drolet February 02, 2012

MENLO PARK, CA: Facebook's initial public offering filing brought the company a slew of media attention, but it also gave the public a closer look at the social media heavyweight.

Lenovo to build 'brand personality' in US

Lindsay Stein January 30, 2012

RALEIGH, NC: Chinese technology company Lenovo is enhancing its consumer outreach in the US with experiential and emotional marketing.

Vyatta names Airfoil AOR

Beth Krietsch January 24, 2012

BELMONT, CA: Vyatta, a software-based networking and security provider, has hired Airfoil Public Relations as AOR.

US Cellular issues RFP for first national agency

Lindsay Stein January 18, 2012

CHICAGO: US Cellular is conducting an agency search for national PR assistance, according to numerous industry sources.

California High-Speed Rail Authority to expand in-house staff, end agency search

Danielle Drolet January 12, 2012

SACRAMENTO, CA: The California High-Speed Rail Authority's board has voted to nix the search for an outside agency and move forward with a proposed expansion of its internal communications team.

A different view of the Super Bowl

Brittaney Kiefer February 01, 2012

Participants in an annual Innerscope Research study will experience all the norms of Super Bowl Sunday - friends, snacks, and beer - but they'll also wear sensory belts that monitor their heart rate, perspiration, and movement during the big game's commercials.

Funding cleantech

Beth Krietsch January 01, 2012

Cleantech executives are relying on comms to secure funds in a market struggling to sustain long-term growth and challenged by corporate failures.

Journalist Q&A: Christine Osekoski, Fast Company

Beth Krietsch January 01, 2012

Christine Osekoski, publisher of Fast Company, speaks with Beth Krietsch about how the publication has evolved in recent years, including its efforts to keep readers engaged through print and digital innovations.

ITT Corp. spinoff bolstered by comms team staying intact

Danielle Drolet January 01, 2012

ITT Exelis, the former defense technology and information solutions business of ITT Corp., debuted as an independent publicly traded company in October 2011 with its own robust in-house communications team.

Fusion Garage uses ruse to launch new tablet

Tanya Lewis November 18, 2011

Fusion Garage suffered brand damage after its JooJoo tablet failed in 2010.

Kodak files for Chapter 11

Brittaney Kiefer January 19, 2012

Kodak filed for Chapter 11 bankruptcy early Thursday morning, following weeks of speculation about its financial future.

Internet blackouts upstage lobbying efforts

Frank Washkuch January 18, 2012

Score a knockout for the technology industry over the entertainment business.

AT&T-T-Mobile merger is a no-go

Danielle Drolet December 19, 2011

AT&T has decided to ax its $39 billion bid to purchase T-Mobile following a slew of objections over the last few months from both the government and competing wireless carriers.

Hearst's 'Country Living' props up blogger community

Danielle Drolet November 03, 2011

Country Living, a Hearst Corporation-owned magazine, recognized a number of bloggers today at its first Blue Ribbon Blogger Awards.

RIM finally addresses public on global outage

Danielle Drolet October 13, 2011

Following nearly three days of disruption to RIM's BlackBerry service, founder and co-CEO Mike Lazaridis apologized this morning in a short video clip on the company's website.

Technology Newsletter

The PRWeek technology newsletter provides news, features, and campaigns focusing on both consumer and b-to-b technology, as well as social-media initiatives from all industries. Delivered every Thursday, this newsletter features news and analysis on new marketing campaigns and emerging issues in the technology space, as well as briefs and blog posts covering the industry.

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