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Technology News

Sony PlayStation hires Voce, Access/Ketchum

Aarti Shah March 16, 2010

FOSTER CITY, CA: Sony Computer Entertainment America hired Voce Communications and Access Communications to work on its PlayStation business, following a competitive review.

Discovery focuses on imagery in 'Life' campaign

Kimberly Maul March 16, 2010

SILVER SPRING, MD: Discovery Channel is backing the launch of its new series Life with a PR-heavy campaign, including social media and extensive media relations.

Citrix Online taps Atomic PR

Aarti Shah March 12, 2010

SAN FRANCISCO: Citrix Online, a division of Citrix Systems that specializes in remote-connectivity tools, has selected Atomic PR following a global review.

Radian6 launches new social media monitoring tool

Alexandra Bruell March 10, 2010

NEW BRUNSWICK, CANADA: Radian6 Technologies today revealed its new Engagement Console, an interactive dashboard tool designed to track social media brand mentions and traffic in real time.

PR iPhone app allows user to track brand mentions

Erica Morris February 25, 2010

AARHUS, DENMARK: A new iPhone mobile application for PR and marketing pros was released in late February by a Denmark group of developers, allowing users to track brand and company mentions by the hour.

Radware brings back superhero in b-to-b push

Tanya Lewis March 05, 2010

Radware, a provider of application-delivery and application-security solutions, acquired Alteon application switch assets from Nortel in March 2009 and launched a new Alteon application delivery platform in November.

Companies' revamped press sites extend audience appeal

March 01, 2010

A year ago, Hilton Hotels was receiving a few consumer queries a week through its press site.

PR campaign drives sales for Brammo's inaugural electric motorcycle

Tanya Lewis February 05, 2010

Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle.

Expert Q&A: Renee Blodgett, CEO and founder, Magic Sauce Media

Erica Morris February 03, 2010

Renee Blodgett founded Blodgett Communications, rebranding the agency as Magic Sauce Media in January to integrate social media, viral marketing, branding, and PR. She speaks with Erica Morris about integrating media and gaining exposure for start-up clients.

Top photographers showcase the Extreme Pro's attributes

Tanya Lewis February 01, 2010

SanDisk asked Cohn & Wolfe to help with the September 14 worldwide launch of the Extreme Pro, a professional-grade flash memory card for cameras.

Brown leads comms charge for Yahoo comeback

Aarti Shah February 01, 2010

Yahoo's head of communications Eric Brown takes on the arduous task of making the company relevant in a landscape that has become increasingly competitive.

Firms quantify the bottom-line value of social media activity

Kimberly Maul February 01, 2010

Though corporations are beginning to track sales or page views tied to social media activity, PR agencies are still figuring out how much digital and social media work impacts their bottom lines.

Bookmarking site provides companies wider Web reach

Kimberly Maul February 01, 2010

StumbleUpon is an online bookmarking site where users indicate their interests and the site introduces them to new and different Web sites.

Logitech finds value in campaign video strategy

Tanya Lewis January 22, 2010

After Logitech acquired WiLife in 2007, home digital video security cameras (DVS) became a part of its portfolio.

KETC puts PR plan into gear to promote documentary

Tanya Lewis January 15, 2010

KETC was commissioned by the Corporation for Public Broadcasting to produce Gearing Up, a documentary about the 2008 FIRST (For Inspiration and Recognition of Science and Technology) robotics competition.

Apple scrambles as iPad debut nears

Kimberly Maul March 18, 2010

As the April 3 release date for the Apple iPad nears, the company is scrambling for more content deals to go with the device, the Wall Street Journal reported.

HP repackages itself with new ad campaign

Kimberly Maul March 11, 2010

Hewlett-Packard is promoting itself as a broader technology company in a new advertising campaign—HP's first in five years—featuring Flight of the Conchords star Rhys Darby and rapper Dr. Dre.

MySpace co-presidents talk to 'USA Today'

Aarti Shah March 11, 2010

MySpace co-presidents talked to 'USA Today' about the struggling social network's ambitious rebranding.

Adobe calls out Apple on comms issues

February 23, 2010

It seems we're not the only ones that get fed up with a lack of response to requests for comment from Apple.

The Goog, Microsoft, Facebook and K street

Rose Gordon February 01, 2010

Google spent more than $4 million on lobbying last year, according to the latest reports it filed with the Senate.

Technology Newsletter

The PRWeek technology newsletter provides news, features, and campaigns focusing on both consumer and b-to-b technology, as well as social-media initiatives from all industries. Delivered every Thursday, this newsletter features news and analysis on new marketing campaigns and emerging issues in the technology space, as well as briefs and blog posts covering the industry.

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