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Toura platform helps brands test app market

Tanya Lewis May 07, 2012

Toura's Mobile App Producer is a platform for creating apps that are accessible across a range of devices.

Data-storage industry flashes forward with Violin Memory

Tanya Lewis April 27, 2012

Eastwick helped Violin Memory execute a campaign to reach both IT executive and general business audiences.

Data-storage industry flashes forward with Violin Memory

Tanya Lewis April 27, 2012

Eastwick helped Violin Memory execute a campaign to reach both IT executive and general business audiences.

Technology Roundtable: Part of the community

April 26, 2012

Rose Gordon traveled to Austin, TX, ahead of the South by Southwest festival to hear what some of the leaders in the tech comms sector were buzzing about for this Airfoil Public Relations-sponsored roundtable.

Shift, Zeo promote a good night's sleep

Tanya Lewis April 06, 2012

Zeo launched its bedside sleep monitoring device and began educating consumers about "sleep wellness."

Newsmaker: Blair Christie, Cisco

Beth Krietsch April 01, 2012

A strong IR background enables Cisco's SVP and CMO to direct a collaborative communications strategy that has helped fuel the company's turnaround.

Social Strategy 1 makes sense of online behavior

Tanya Lewis March 05, 2012

Social Strategy 1 is a social/online media monitoring and intelligence service that analyzes key facets of online behavior, such as message penetration, channel activity, and thematic shifts.

Skype lands effective connection in airports

Tanya Lewis March 02, 2012

Skype and Kaplow executed a launch campaign for Skype WiFi that helped keep consumers connected during the holidays with free access at various US airports.

Technology helps consumers better understand their health

Beth Krietsch March 01, 2012

As America's health system becomes increasingly digitized and medical professionals and patients adopt mobile and tablet technology, digital health apps are gaining prominence as tools for monitoring health, educating consumers, and raising awareness of a brand, treatment, or disease.

A different view of the Super Bowl

Brittaney Kiefer February 01, 2012

Participants in an annual Innerscope Research study will experience all the norms of Super Bowl Sunday - friends, snacks, and beer - but they'll also wear sensory belts that monitor their heart rate, perspiration, and movement during the big game's commercials.

Funding cleantech

Beth Krietsch January 01, 2012

Cleantech executives are relying on comms to secure funds in a market struggling to sustain long-term growth and challenged by corporate failures.

Journalist Q&A: Christine Osekoski, Fast Company

Beth Krietsch January 01, 2012

Christine Osekoski, publisher of Fast Company, speaks with Beth Krietsch about how the publication has evolved in recent years, including its efforts to keep readers engaged through print and digital innovations.

ITT Corp. spinoff bolstered by comms team staying intact

Danielle Drolet January 01, 2012

ITT Exelis, the former defense technology and information solutions business of ITT Corp., debuted as an independent publicly traded company in October 2011 with its own robust in-house communications team.

Fusion Garage uses ruse to launch new tablet

Tanya Lewis November 18, 2011

Fusion Garage suffered brand damage after its JooJoo tablet failed in 2010.

Journalist Q&A: Kara Swisher, All Things D

Beth Krietsch November 01, 2011

Kara Swisher, co-executive editor of All Things D, talks to Beth Krietsch about her passion for technology, the unique aspects of working for an online outlet, and the need for speed.

CMO Q&A: Lauren Flaherty, Juniper Networks (Extended)

Lindsay Stein November 01, 2011

Juniper Networks CMO Lauren Flaherty speaks with Lindsay Stein about building brand awareness and relevance beyond a b-to-b audience

Cities throughout the nation announce their tech presence

Beth Krietsch November 01, 2011

While the Bay Area is the main tech hub of the US, the sector's presence in other cities across the country has expanded significantly.

CEO Q&A: Gary Bloom, eMeter (Extended)

Danielle Drolet November 01, 2011

Gary Bloom, CEO of eMeter, which provides utility companies software platforms and applications, speaks to Danielle Drolet about outreach efforts.

Newsmaker: Peter Thonis, Verizon

Bernadette Casey November 01, 2011

From his views on social media to the importance he places on educating others, Verizon's CCO infuses energy into all aspects of his communications philosophy.

News sites reward readers by getting in on the game

David Ward October 01, 2011

Google News, The Huffington Post, and TechCrunch have added badges and points to reward their audience for reading particular stories.

Web conferencing tool opens the door for more meetings

Beth Krietsch October 01, 2011

Zipcast is a Web conferencing product that allows users to connect online and share business-related content and ideas using audio, video, chat, and slide decks.

Security issues assume more prominence in comms plans

Beth Krietsch October 01, 2011

As companies inside and outside the tech sector increasingly collect and store delicate consumer data, organizations across the board have been forced to pay closer attention to issues around privacy and security.

Policy debate provides ITT an opening to tout its Cell Hound

Tanya Lewis September 01, 2011

ITT faced challenges in selling its detection technology.

Org Chart: RightNow fortifies strategy to focus on influencer outreach

Danielle Drolet August 01, 2011

RightNow Technologies continues to reinforce its influencer relations structure to drive awareness of its business.

Dell opens its doors to underscore support of small, medium business

Michelle Lodge July 01, 2011

For the first time in Dell's history, the company invited media and analysts to its headquarters to meet with executives, customers, and partners for an immersion in Dell's often overlooked small and medium business (SMB) strategies, products, and solutions.

Intel ultra-thin laptop launch gets video close-up

Tanya Lewis June 03, 2011

Intel PR manager Connie Brown says the company sought a fresh approach to reaching consumers as part of a campaign for the launch of a new family of processors that go into ultra-thin laptops.

Technology Roundtable: Telling a new story

Steve Barrett June 01, 2011

Innovation doesn't stop with products. It must now be evident in how tech companies conduct business and communicate.

Text messaging service looks to redefine social connections

Jason Shuffler May 01, 2011

Texting, as we know it, was due for an adrenaline jolt in a world now dominated by the social media conversation.

Intuit hits SXSW to bolster awareness of GoPayment

Bernadette Casey May 01, 2011

Intuit recently launched a product-specific Twitter handle for its mobile payment application GoPayment. It sought to boost awareness for the product at South by Southwest in Austin, TX.

Consumer tech brands answer call to tap Hispanic audience

Chris Daniels May 01, 2011

The growth of the Hispanic population in the US has generated a lot of news coverage in the last few months, but Manny Ruiz, CEO of Hispanicize, an online resource for Latino social media marketers and bloggers, says a lot of companies fail to reach out to this market.

Digital Media Roundtable: Down to business

April 01, 2011

Digital media continues to expand into areas ranging from customer engagement to sales efforts. Industry leaders joined Steve Barrett and Jason Shuffler in New York for this Kaplow PR-sponsored roundtable.

Snapfish drives sales with photo sharing campaign

Tanya Lewis March 11, 2011

The holidays are a critical selling season for Snapfish, HP's photo sharing and printing site.

Intel taps will.i.am in innovative hire

March 01, 2011

The Black Eyed Peas' Super Bowl halftime performance is a warning sign to Intel that even the most innovative and creative intentions can fall very short without the right support.

In public policy arena, the Internet has secured game-changing status

Gloria Story Dittus March 01, 2011

Some moments you never forget. One of those occurred almost 15 years ago when a senior client asked me if I truly felt people would turn to the Internet for serious public policy debates.

Digital specialists emerge as power players in Washington

Jaimy Lee March 01, 2011

As digital firms gain greater influence over public affairs budgets, holding companies are identifying digital shops to both acquire and partner with in order to better control competition and provide stronger client service.

Microsite turns ServiceMax into an information leader

Jason Shuffler March 01, 2011

Recognizing a void in industry leadership, field service management applications company ServiceMax set out to develop a digital platform to promote industry education and collaboration with a unified media stage.

Dating websites form plans to make a lasting impression

Jason Shuffler March 01, 2011

In many ways, it seems the story of online dating sites should tell itself.

Master Class: Can you automate monitoring of your brand's social media conversations?

March 01, 2011

When Facebook starts having more traffic than Google, it becomes pretty obvious how big the social media playing field has become.

DC Influencer: Peter Cleveland, Intel

February 01, 2011

Intel's global public policy director Peter Cleveland speaks with Jaimy Lee about the ways innovation fits into the company's policy agenda

Better consumer experience in store thanks to mobile app

February 01, 2011

Founded in 2005, Palo Alto, CA-based Box.net bills itself as cloud-content management system, a "cloud computing" service referring to computing that happens on and over the greater Web, not on an organization's or individual's in-house server.

Microsoft looks for personal connection in phone launch

Jason Shuffler February 01, 2011

The mobile computing industry greatly anticipated the launch of Microsoft's operating system Windows Phone 7. The event catapulted Microsoft into the smartphone battlefield with Google's Android and Research in Motion's Blackberry.

Beyond the product

February 01, 2011

Tech companies are increasingly realizing the need to display as much forward thinking in communications tactics and messages as they do in the development of new products.

Nissan fortifies its position on energy with Leaf launch

Alexandra Bruell December 01, 2010

Alan Buddendeck, global VP, corporate comms; Katherine Zachary, manager, US corporate comms; Tracy Woodard, director, US government affairs; Mark Perry, director, US product planning; Eric Noziere, lead, corporate planning; Trisha Jung, lead, sales and marketing

Growth of digital contract service is a sign of the times

December 01, 2010

Based in Palo Alto, CA, amid the tech giants and digital startups, EchoSign also allows subscribers to track contracts in real-time and analyze stored, back-up contracts from any Web browser.

Intel unveils game to show it takes Web security seriously

December 01, 2010

Intel, long known for its microprocessors, wanted to promote how its products contribute to Web security efforts in the nation's capital.

Comms pros adjust to new realities of blogger relations

Jason Shuffler December 01, 2010

Depending on whom you ask, PR's blogger relations might be either failing or acclimating to the evolving blogosphere landscape.

Org Chart: Global growth spurs reorganization of comms at AECOM

December 01, 2010

Since technical and management support services company AECOM's IPO in 2007, it has expanded its global staff to 150, with direct reports in Abu Dhabi, Brisbane, Dublin, Hong Kong, London, Los Angeles, New York, and San Francisco.

DC Influencer: Josh Gottheimer, senior counselor, FCC

Jaimy Lee November 01, 2010

Josh Gottheimer, senior counselor at the FCC, talks to Jaimy Lee about the National Broadband Plan and the communications challenges of complex issues.

Geolocation apps shed light on the definition of privacy

Jason Shuffler November 01, 2010

Participating in increasingly popular social media services such as Foursquare and Facebook Places means a willingness to share your physical whereabouts. For PR pros working with and for these companies, that means overcoming privacy concerns.

Master Class: How do you qualitatively monitor campaign feedback in a digital age?

November 01, 2010

How do you qualitatively monitor campaign feedback in a digital age?

T-Mobile displays devotion to family with free phone offer

Tanya Lewis November 01, 2010

T-Mobile has "always been about helping families," says Michelle Webb, senior communications manager, adding the mobile phone company is committed to running more promotions to demonstrate this positioning.

Healthcare to go

Jaimy Lee October 01, 2010

Though criticized for being slow to embrace social media, the healthcare industry is now leading the way with mobile comms.

Lowdown: Social standings

October 01, 2010

NetProspex, a sales and marketing database entity, recently conducted a study to uncover the social media activity of businesspeople in the US. Here we look at the 10 most social job functions, as well as which 10 cities are home to the most social businessmen and women

Facts will always prevail no matter how contentious the political process

John Walls October 01, 2010

There are many who believe today's political climate is the most acrimonious and bitterly partisan in our nation's history. Some make a living perpetuating that notion. However, let's not fool ourselves, nor be lulled into a sense of political malaise

eHarmony connects with its 10th anniversary celebration

October 01, 2010

Upon its 10th anniversary, dating website eHarmony conducted research via Harris Interactive that ties its brand to an average of 542 people getting married per day in the US (up from 246 in 2007.) The findings serve as the foundation for its latest integrated campaign, "Love Begins Here," through which it aims to communicate a consistent message about its advocacy of long-term relationships.

Brands embrace long-term benefits of the pop-up store

Alexandra Bruell October 01, 2010

At the height of the recession, brands looking to drive sales through buzz further embraced the pop-up and experiential concept, attracted to both the novelty factor and cost-effective real estate. However, with the novelty gone, brands with the equity and creative impetus still find the concept promotionally effective for long-term brand-building.

Better consumer experience in store thanks to mobile app

October 01, 2010

Shopkick, it seems, is the next logical step in the mobile computing revolution and the emergence of geo-location commerce. Launched on August 17, the iPhone application allows users to gain "kickbucks" by visiting partner retailers and checking out certain products or, for example, trying on clothes.

Rise of social games prompts comms to adjust its strategy

Jason Shuffler October 01, 2010

In July, the Walt Disney Company paid up to $763 million for Playdom, the Mountain View, CA-based social game developer, far more than the roughly $400 million Electronic Arts paid for London-based Playfish in 2009.

CMO Q&A: Porter Gale, Virgin America

September 01, 2010

Porter Gale of Virgin America speaks to Alexandra Bruell about the airline's marketing mix and why it is happy about Promoted Tweets

Online cloud takes organizing information to a higher level

Chris Daniels September 01, 2010

What: Evernote is a free tool that captures, stores, and organizes information, including text, photos, Web pages, and audio files. Users can also sync the data across any computers and mobile devices they use.

Agion creates a stink online

Tanya Lewis August 20, 2010

Agion and AOR Matter Communications devised the "Stink at Nothing" campaign to let consumers test and review its odor-killing technology and attract new audiences.

Journalist Q&A: Jim Meigs, editor-in-chief, Popular Mechanics

Kimberly Maul August 13, 2010

Jim Meigs started as editor-in-chief of Popular Mechanics six years ago, after growing up reading the publication. He talks to Kimberly Maul about the iPad, the Hearst magazine's main competitors, and how the publication relies on PR professionals.

Habits: Dani Dudeck, GM, corporate communications, Zynga

August 01, 2010

Dani Dudeck, GM of corporate communications at Zynga, discusses her proudest career moment and affinity for London.

AOL's hiring plans provide good news for journalists

David Ward August 01, 2010

AOL announced plans to hire hundreds of new reporters, editors, and multimedia creators over the next 12 months as it looks to become the world's largest producer of original quality content.

Measurement tool enables Twitter users to keep score

Chris Daniels August 01, 2010

Klout measures the influence of Twitter accounts by giving a score of between 0 and 100. Higher "Klout" numbers represent an account with a wide and strong sphere of influence.

Online contest helps Neiman Marcus stand out at the prom

Chris Daniels August 01, 2010

Every year, the 41 individual stores of Neiman Marcus target prom-going teens through standard outreach, as well as events organized with local high schools.

Firms strive to better social media skills of every staffer

Chris Daniels August 01, 2010

As social media has become such an important part of the PR landscape, many agencies have spoken about having all employees - not just digital "experts" - conversant in the topic.

Master Class: What's the best way to use an exclusive as part of a media relations strategy?

August 01, 2010

This month's panel discusses the best ways to use an exclusive as a part of a media relations strategy.

Numbers add up for Medsphere as it introduces ROI calculator

Jaimy Lee August 01, 2010

Medsphere was founded in 2002, but only recently identified a need to raise awareness about its open-source electronic health record (EHR) with hospital C-suites, not just health IT and informatics pros.

QuickHit scores big with NFL announcement

Tanya Lewis July 09, 2010

QuickHit, founded in 2008, develops and publishes free online sports games. QuickHit Football launched October 2009 and won NFL licensing in May 2010.

Measurement Roundtable: Value Assessment

Erica Iacono, Jaimy Lee July 01, 2010

Measurement's role in the PR industry is constantly evolving, especially in the areas of social media and digital.

Power List 2010: Power principals

July 01, 2010

PRWeek's senior editors analyze the attributes of the 25 communications big hitters ranked on the Power List 2010.

Habits: Kim Hunter, president and CEO, Lagrant Communications

July 01, 2010

Kim Hunter, president and CEO of Lagrant Communications, discusses his affinity for New York City and proudest career achievement.

Thomson Reuters offering gives users 'Insider' edge

David Ward July 01, 2010

Thomson Reuters recently launched Reuters Insider, a financial video news platform that will combine traditional media sources with content directly from banks and other Thomson Reuters partners in the financial community.

CMO Q&A: Eric Pearson, CMO, InterContinental Hotel Group

Alexandra Bruell July 01, 2010

Eric Pearson of InterContinental Hotel Group talks to Alexandra Bruell about global travel crises, social media, and mobile marketing.

Crocs gets animated in push to highlight product breadth

Alexandra Bruell July 01, 2010

Crocs' first fully integrated marketing campaign, dubbed "Feel the Love," positions the brand's new spring and summer line as a diverse lifestyle offering for a broad audience.

Online service helps to make existing relationships better

Chris Daniels July 01, 2010

Gist is a relationship management tool that allows users to create a centralized contact list of everyone they communicate with online, including via e-mail programs, such as Outlook and Gmail, and social media sites, such as Facebook and LinkedIn.

Maurices goes mobile to keep momentum with its consumers

Chris Daniels July 01, 2010

Maurices, a fashion boutique in 700-plus small towns in the US, launched a Facebook page last August, its first foray into social media.

Nonprofits discover power of social media fundraising

Chris Daniels July 01, 2010

For the past few years, nonprofits have used social media to build engagement around their causes. But, more recently, they have started using social and digital media to directly drive fundraising communications.

Master Class: What role should SEO play in an organization's overall PR strategy?

July 01, 2010

This month's panel discusses the role of SEO in an organization's overall PR strategy.

Dell looks beyond normal audience to showcase revolutionary laptop

Alexandra Bruell July 01, 2010

Dell soft-launched its new Latitude Z laptop in October. With "the world's thinnest, lightest 16-inch laptop," according to Dell's website, it sought to target global small and midsize businesses (SMB) via IT media outreach.

Intel exercises its creative muscles for debut of latest Core processors

Chris Daniels July 01, 2010

Intel and Ogilvy PR, its lead consumer PR agency in the US, came up with "Exercise Your Core," deploying tactics new to Intel, including a celebrity spokesperson.

TurboTax's investment in digital apps secures a profitable return

Tanya Lewis July 01, 2010

The 100 days prior to April 15 provide about $1 billion in business annually for TurboTax, says Julie Miller, director of communications and social media for the consumer group at parent company Intuit.

Love theme at the heart of cancer effort

Tanya Lewis June 25, 2010

Fox Chase Cancer Center (FCCC) is nonprofit cancer treatment, research, and prevention institution.

CES effort develops momentum for e-reader launch

Tanya Lewis June 11, 2010

K-NFB Reading Technology developed Blio, a free e-reader application that allows users to view books in their original print format on various devices.

DC Influencer Q&A: Marv Fertel, CEO and president, Nuclear Energy Institute

Jaimy Lee June 01, 2010

Nuclear Energy Institute CEO and president Marv Fertel talks to Jaimy Lee about reinforcing clean- energy and job-creation messaging.

Journalist Q&A: Scott Ard, editor-in-chief, CNET

David Ward June 01, 2010

At CNET since 1996, Scott Ard has witnessed the ups and downs of both the tech sector and tech journalism. Ard, who was named editor-in-chief in April 2009, speaks with David Ward about the new tech renaissance

Le Whif's message of science and fun arouses interest of consumers

Alexandra Bruell June 01, 2010

Last spring, Paris-based LaboGroup released a prototype of a breathable chocolate product, invented by Harvard University professor David Edwards, in the US.

Technology Roundtable: Forward thinking

Erica Iacono, Aarti Shah May 01, 2010

As privacy issues loom and innovation matures, tech PR is facing new issues in developing strategy and public outreach.

Hearst's niche iPhone apps keep audience in the know

David Ward May 01, 2010

Media giant Hearst recently rolled out the first 70 of what it says could eventually be thousands of niche-news iPhone apps under the LMK (Let Me Know) brand.

HP service is custom-made for fans of newspaper format

Kimberly Maul May 01, 2010

What: Tabbloid is a free Web service from HP that serves as an RSS-to-PDF custom newspaper generator.

'Augmented reality' delivers a faster connection to brands

Kimberly Maul May 01, 2010

At the start of this year, the Detroit Red Wings began to use a burgeoning technology to interact with fans and supplement their coverage in Red Wings Today, the free magazine and program handed out at hockey games.

Org Chart: Additions to staff bolster Scholastic's digital development

Erica Iacono May 01, 2010

Scholastic has been making great strides of late in digital and social media.

Employee involvement vital to success in sustainability

Chris Daniels, Erica Iacono May 01, 2010

Last month, Verizon launched an employee communications campaign designed in part to generate ideas on how the company can improve its sustainability efforts.

Should PR invest to gain the technical capability needed for mobile campaigns?

May 01, 2010

Bite's David Hargreaves and Euro RSCG's Eric Edge offer opposing views on whether PR should invest to gain the technical capability needed for mobile campaigns

Verizon FiOS 'Man Cave' contest wins over Pittsburgh sports fans

Alexandra Bruell May 01, 2010

Last fall, Verizon FiOS completed its city franchising agreement to expand its services from Pittsburgh's outer rings to the city.

Superstar's role gets CES crowd Gaga over Polaroid

Tanya Lewis May 01, 2010

Polaroid's CMO Jon Pollock explains that the company emerged from bankruptcy last May ready to revitalize the 70-year-old brand.

Tech entities respond to their rising stake in policy debate

Jaimy Lee April 01, 2010

In February, Google said it planned to test high-speed Internet access in selected US regions to illustrate the effects of a faster national broadband network.