FOSTER CITY, CA: Sony Computer Entertainment America hired Voce Communications and Access Communications to work on its PlayStation business, following a competitive review.

SILVER SPRING, MD: Discovery Channel is backing the launch of its new series Life with a PR-heavy campaign, including social media and extensive media relations.

SAN FRANCISCO: Citrix Online, a division of Citrix Systems that specializes in remote-connectivity tools, has selected Atomic PR following a global review.

NEW BRUNSWICK, CANADA: Radian6 Technologies today revealed its new Engagement Console, an interactive dashboard tool designed to track social media brand mentions and traffic in real time.

AARHUS, DENMARK: A new iPhone mobile application for PR and marketing pros was released in late February by a Denmark group of developers, allowing users to track brand and company mentions by the hour.

ALEXANDRIA, VA: The National Healthy Mothers, Healthy Babies Coalition (HMHB) is working with Hill & Knowlton to raise awareness and increase participation in Text4Baby, a free mobile health service.

WASHINGTON: Seventy-five percent of millennials have posted a profile onto social networking sites like Facebook or LinkedIn, compared to only 50% of the slightly older Generation X, according to a study by the Pew Research Center.

SAN MATEO, CA: Palm has pulled its PR function in-house, ending its 14-year AOR relationship with A&R Edelman.

DENVER: AOL has selected 104 West Partners as AOR for MapQuest, to reenergize the brand.

NEW YORK: Verizon is reaching out directly to consumers though a "house party" initiative to promote its fiber-optic technology at Super Bowl parties.