Facebook avoids early IPO-filing pitfalls

February 02, 2012

MENLO PARK, CA: Facebook's initial public offering filing brought the company a slew of media attention, but it also gave the public a closer look at the social media heavyweight.
 

Lenovo to build 'brand personality' in US

January 30, 2012

RALEIGH, NC: Chinese technology company Lenovo is enhancing its consumer outreach in the US with experiential and emotional marketing.
 

Vyatta names Airfoil AOR

January 24, 2012

BELMONT, CA: Vyatta, a software-based networking and security provider, has hired Airfoil Public Relations as AOR.
 

US Cellular issues RFP for first national agency

January 18, 2012

CHICAGO: US Cellular is conducting an agency search for national PR assistance, according to numerous industry sources.
 

California High-Speed Rail Authority to expand in-house staff, end agency search

January 12, 2012

SACRAMENTO, CA: The California High-Speed Rail Authority's board has voted to nix the search for an outside agency and move forward with a proposed expansion of its internal communications team.
 

Press secretary exits California High-Speed Rail Authority

January 12, 2012

SACRAMENTO, CA: Rachel Wall, press secretary for the California High-Speed Rail Authority, has left the organization for a PR position at Wal-Mart.
 

HP appoints Gomez EVP, CCO

January 10, 2012

PALO ALTO, CA: HP has named Henry Gomez EVP and CCO.
 

Ford to open Silicon Valley research lab

January 09, 2012

DEARBORN, MI: Ford Research and Innovation, the carmaker's advanced engineering arm, has said it will open a Silicon Valley research lab in the first quarter of this year.
 

Grassroots campaign wants Google out of Chamber

December 16, 2011

WASHINGTON: Grassroots consumer group SumOfUs.org is pressuring Google to drop out of the US Chamber of Commerce.
 

California urged to keep rail communications in-house

December 12, 2011

SACRAMENTO, CA: The California High-Speed Rail Authority's in-house communications management has recommended the organization not award its statewide outreach and communications contract to an outside agency.
 

Twitter redesign touts tab interface, brand pages

December 08, 2011

SAN FRANCISCO: Twitter rolled out a refreshed look, along with a tab-organized interface and brand pages, on Thursday.
 

Monster parts ways with global comms leader

December 02, 2011

MAYNARD, MA: Janet Swaysland, SVP of global corporate communications and social media at Monster Worldwide, recently left the company.
 

RadioShack appoints Weber Shandwick AOR

November 30, 2011

FORT WORTH, TX: National electronics retailer RadioShack has named Weber Shandwick its AOR following a review.
 

SonicWall hires BondPR as global AOR

November 17, 2011

SAN JOSE, CA: Network security company SonicWall has selected BondPR Worldwide as global AOR for product and corporate PR.
 

Qualcomm names Formula PR AOR

November 15, 2011

SAN DIEGO: Qualcomm Enterprise Services, a software and technology provider for fleet management, has hired Formula PR as its US AOR following an informal review process that began in July.
 

HTC appoints Harlin director of comms

November 10, 2011

SEATTLE: HTC has hired Tom Harlin, formerly of T-Mobile, as director of communications for North America.
 

NASDAQ OMX acquires Glide

October 24, 2011

NEW YORK: NASDAQ OMX Group has acquired Glide Technologies, a London-based software-as-a-service provider that specializes in corporate communications and reputation management.
 

Formula PR wins Ormco AOR account

October 21, 2011

ORANGE, CA: Ormco Corporation, a manufacturer of orthodontics products, has hired Formula PR as its North American AOR.
 

Dell rolls out corporate social assessment tool

October 20, 2011

ROUND ROCK, TX: Dell has released an assessment tool that will help companies compare how well they use digital media to listen to and engage consumers.
 

H&K taps Lamel to lead DC tech practice

October 19, 2011

WASHINGTON: Hill & Knowlton has hired Joshua Lamel as SVP and head of its DC technology practice, a new role at the firm.
 

Former HP CCO Wohl exits tech company

October 18, 2011

PALO ALTO, CA: Bill Wohl, former CCO of Hewlett-Packard, said yesterday via Twitter that he is no longer with the company and "pursuing new opportunities."
 

RIM CEO apologizes for service outage

October 13, 2011

NEW YORK: Research In Motion (RIM) boosted its customer communications efforts on Thursday, following widespread outages and disruptions to its BlackBerry service this week.
 

California Rail Authority re-issues RFP

October 11, 2011

SACRAMENTO, CA: The California High-Speed Rail Authority has canned its most recent agency selection process and re-issued its RFP for a full-service agency.
 

CMOs unprepared to manage complexity, IBM study finds

October 11, 2011

ARMONK, NY: The four biggest challenges facing marketing executives are social media, the proliferation of devices and channels, shifting consumer demographics, and the explosion of data, according to the 2011 IBM Global CMO Study.
 

Netflix nixes Qwikster spin-off plan

October 10, 2011

LOS GATOS, CA: Only a month after Netflix said it would spin-off its DVD-by-mail service into a separate operation called Qwikster, the company has scrapped the idea.
 

Her Campus, Intel pitch college audiences

October 10, 2011

BOSTON: Her Campus, an online magazine for female college students, partnered with technology company Intel Corporation for an event-driven campaign.
 

Sony launches campaign showing off consumer use

October 10, 2011

SAN DIEGO: Sony Electronics has rolled out an integrated campaign to highlight how consumers use devices in its key product categories, including TV, tablets, and Nex cameras.
 

Apple's post-Jobs comms strategy uncertain

October 07, 2011

Industry experts disagree on how much the death of cofounder and former CEO Steve Jobs will affect Apple's communications structure and strategy.
 

Jobs pitched own 'Time' cover stories, recalls Cook

Frank Washkuch, Lindsay Stein, Danielle Drolet October 06, 2011

Steve Jobs was at times his own PR representative, reaching out to major media outlets and pitching them himself, recalls Fred Cook, CEO of GolinHarris.
 

Apple's Jobs dead at 56

October 05, 2011

CUPERTINO, CA: Apple cofounder and former CEO Steve Jobs died today after a long battle with pancreatic cancer. He was 56.
 

Zeno Group grows healthcare practice

October 03, 2011

NEW YORK: Healthcare companies Virtual Health and K2M have named Zeno Group their AOR.
 

Sony Electronics generates buzz for Tablet S

September 22, 2011

SAN DIEGO: Sony Electronics will conclude its multifaceted social media campaign, #CatchTheTablet, in Seattle today.
 

Publicis acquires Schwartz Communications

September 15, 2011

PARIS, FRANCE: Schwartz Communications, an independent US PR firm that specializes in technology and healthcare, has been acquired by Publicis and will become part of MSLGroup.
 

Google snares top No 10 aide Tim Chatwin to take top comms role

David Singleton, PRWeek UK September 08, 2011

LONDON: Google has confirmed that one of David Cameron's closest aides is set to take up a top comms role at the tech giant.
 

HP's Bill Wohl shifted sideways in comms reshuffle

August 26, 2011

PALO ALTO, CA: Hewlett-Packard CCO Bill Wohl is relinquishing his corporate communications responsibilities and taking on a special assignment for the company's software business following a tumultuous week at the IT giant.
 

Guttman to join Burson as deputy chair of US tech practice

August 23, 2011

SAN FRANCISCO: Burson-Marsteller recently hired Sabrina Guttman as deputy chair of its US tech practice.
 

Guttman departs Ruder Finn

August 11, 2011

SAN FRANCISCO: Sabrina Guttman, who joined Ruder Finn in mid-May to lead the agency's recently launched technology and innovation practice, has left the agency.
 

Edelman launches data security and privacy group

August 11, 2011

NEW YORK: Edelman has rolled out a global privacy and information security unit in response to increased concerns over data breaches and cyber attacks.
 

MWW Group to handle Social Media Week comms

August 10, 2011

NEW YORK: MWW Group will serve as global communications partner for Social Media Week's September 2011 global conference.
 

Ogilvy hires Davis as EVP

August 10, 2011

WASHINGTON: Ogilvy Public Relations Worldwide has hired Rebecca Davis as EVP and group head of the agency's 360 Digital Influence practice.
 

AmEx continues mobile push with Verizon deal

August 02, 2011

NEW YORK: Adding to a recent string of partnerships in the mobile and social media spaces, American Express has partnered with Verizon Wireless to provide a new digital service offering.
 

Porter Novelli lays off senior execs in NY, Chicago

August 01, 2011

NEW YORK: Porter Novelli recently laid off about a dozen senior executives, according to industry sources.
 

Coupons.com hires Calega as VP of marketing

August 01, 2011

MOUNTAIN VIEW, CA: Coupons.com hired Gary Calega as VP of marketing in support of a continued effort to shift consumer attention toward the acceptance of digital coupons.
 

Redbox winning customers off Netflix prices

August 01, 2011

OAKBROOK TERRACE, IL: Twenty-two percent of Netflix customers will be discontinuing their subscriptions, and out of those dropped subscribers, 57% plan to switch to Redbox, according to new findings.
 

Waggener Edstrom to part ways with BMC Software

July 29, 2011

HOUSTON: Waggener Edstrom will not re-pitch the BMC Software account when its five-year global AOR contract comes to an end in October.
 

Calysto to handle PR, social media for Morega Systems

July 27, 2011

ATLANTA: Morega Systems, a provider of media mobility solutions for multi-channel operators and consumer electronic OEMs, has hired Calysto Communications to head up its PR and social media activities.
 

MWW hires Cohen to head global tech practice

July 27, 2011

NEW YORK: MWW Group has hired Ephraim Cohen as EVP and the first head of the firm's global technology and digital content practice.
 

AmEx launches deals platform on Facebook

July 21, 2011

NEW YORK: American Express recently launched a Facebook app called "Link, Like, Love," that delivers deals to card members based on their Facebook interests, likes and social connections.
 

Social media business mags set to launch

July 21, 2011

NEW YORK: Through a distribution partnership with Office Depot, GSG WorldMedia is launching a set of magazines that focus on the business applications of social media.
 

SGI taps Ogilvy for global PR

July 20, 2011

SAN FRANCISCO: Silicon Graphics International (SGI) hired Ogilvy Public Relations Worldwide as global AOR.
 

Netflix unswayed by customer criticism

July 18, 2011

LOS GATOS, CA: Despite backlash from unhappy customers about its recent pricing changes, Netflix plans to proceed with the new pricing model and confirms it will not change its communications strategy.
 

Social media motivates Aircell rebranding

July 18, 2011

ITASCA, IL: Aircell, a company that provides Wi-Fi services for airlines across the country, has rebranded itself as Gogo after observing consumers' affinity for the in-flight title on social media networks.
 

Spotify leverages social networking for US launch

July 15, 2011

NEW YORK: Online music streaming service Spotify initiated its long-awaited US launch this week and is leveraging an array of communications tactics to get its brand message out to consumers.
 

Vimeo taps MWW as AOR

July 15, 2011

NEW YORK: Online video-sharing service Vimeo has selected MWW Group as its AOR, following a competitive review.
 

Intel and Discovery team up for multi-platform series

July 14, 2011

SILVER SPRING, MD: Intel has partnered with Discovery Communications for a global multimedia series, launching what Intel predicts will be one of its largest PR campaigns of the next three years.
 

StumbleUpon taps Shift as AOR

July 14, 2011

SAN FRANCISCO: StumbleUpon, a leading discovery engine that helps consumers share and find web content based on personal preferences, hired Shift Communications as AOR for North America.
 

Dell to shift brand into enterprise solutions

July 13, 2011

NEW YORK: Dell is launching a multi-faceted campaign dubbed "The power to do more" to transform its brand from a hardware provider into a company offering a full solution of enterprise and business capabilities.
 

Discovery Bay Games taps MWW as AOR

July 12, 2011

NEW YORK: Following a competitive review, Discovery Bay Games hired MWW Group as AOR to help establish it as a market leader in the tablet apps, games, and accessories market.
 

Facebook expands policy comms team

July 11, 2011

PALO ALTO, CA: Facebook continues to expand its policy communications team with the recent addition of Sarah Feinberg and Tucker Bounds, who will work from the company's headquarters in Palo Alto.
 

T-Mobile snags Big Fuel as social media AOR

July 08, 2011

SEATTLE: Leading mobile communications company T-Mobile USA hired Big Fuel as its social media AOR following a competitive RFP process.
 

Plantronics hires North of Nine

July 07, 2011

SAN FRANCISCO: Plantronics hired North of Nine Communications as AOR to boost brand awareness of the audio communications company.
 

Entenmann's to continue working with social media gaffe firm

July 07, 2011

NEW YORK: Baked-goods company Entenmann's will continue to work with the social media agency responsible for the recent Casey Anthony Twitter gaffe conducted in its name.
 

Study shows many are unprepared for corporate crises

July 06, 2011

NEW YORK: Forty-nine percent of business decision-makers around the world believe that the rise in digital communications has made their company more vulnerable to a crisis.
 

Quidsi gets assist from LaunchSquad in Wag.com launch

July 06, 2011

JERSEY CITY, NJ: As Quidsi launched Wag.com today, its third e-commerce site in a year, it once again turned to its AOR LaunchSquad to handle PR.
 

Twitter selects Radian6 to analyze town hall data

July 05, 2011

WASHINGTON: Twitter recently selected Radian6 to analyze tweets and conversations relating to the White House's first Twitter Town Hall, taking place tomorrow.
 

Matter Communications hires Shift's Mladenoff as GM

June 30, 2011

NEWBURYPORT, MA: Matter Communications, a high-tech and consumer PR agency with offices hired Mandy Mladenoff as GM of its Newburyport HQ.
 

Center for Connected Medicine taps Dodge for campaign

June 27, 2011

ATLANTA: Dodge Communications was hired by the Center for Connected Medicine to develop and implement an integrated communications campaign focused on reconnecting healthcare through technology.
 

TBEX launches travel blogger database

June 27, 2011

NEW YORK: Looking for a more effective way to connect bloggers with publicists, agencies, and companies that want to work with them, travel blogger community TBEX recently launched TBEX Connect.
 

Foursquare and AmEx partner for targeted deals

June 24, 2011

NEW YORK: Foursquare and American Express have partnered for loyalty program that allows AmEx cardholders to sync their Foursquare profiles to their credit card.
 

Four account wins for Zeno Group

June 24, 2011

LOS ANGELES: Zeno Group recently added four new digital lifestyle accounts to its client roster.
 

Cisco launches new comms site

June 20, 2011

SAN JOSE, CA: Cisco has launched a new site that mixes press releases and corporate communications with original editorial content about technology.
 

Poulson to head Burson's global tech practice

June 17, 2011

NEW YORK: Lisa Poulson today took over the global technology practice at Burson-Marsteller after heading the agency's Hewlett-Packard enterprise account.
 

Gorilla Logic selects Catapult as AOR

June 16, 2011

BOULDER, CO: Gorilla Logic, developer of customized enterprise technology application services, recently selected Catapult PR-IR as AOR.
 

2K Games cuts ties with PR agency after Twitter gaffe

June 15, 2011

NOVATO, CA: After a highly anticipated launch, 2K Games' Duke Nukem Forever received an influx of bad reviews, spurring blacklist threats from the company's PR agency.
 

Social media not top source for cause engagement, study says

June 13, 2011

WASHINGTON: A new study from Ogilvy Public Relations Worldwide and Georgetown University explores the role of social media tools in fostering engagement with social issues.
 

Formula PR wins AOR work for DTS

June 09, 2011

CALABASAS, CA: DTS, a global provider of branded entertainment audio technologies, appointed Formula PR as its AOR following an RFP that was issued at the beginning of the year.
 

Groupon hires Williams to lead global communications

June 08, 2011

CHICAGO: Groupon hired Bradford Williams as VP of global communications, the company confirms.
 

SoundBite acquires SmartReply

June 08, 2011

BEDFORD, MA: SoundBite Communications, a provider of cloud-based customer communications solutions, recently acquired SmartReply in an effort to become a disruptive force in the expanding mobile marketing industry.
 

WCG hires Marklein

June 07, 2011

SAN FRANCISCO: Integrated communications firm WCG hired Tim Marklein as technology practice leader.
 

GOSO opens social media product offering to all

June 07, 2011

WASHINGTON: GOSO, a social media and brand reputation company for the automotive sector, is making its product offerings available to all industries.
 

Horn Group hires O'Keeffe as MD

June 07, 2011

SAN FRANCISCO: Digital communications agency Horn Group hired Tim O'Keeffe as managing director.
 

3M Display and Graphics hires Cohn & Wolfe

June 01, 2011

NEW YORK: 3M Display and Graphics has tapped Cohn & Wolfe to introduce a variety of software technologies throughout the next 12 months.
 

Ruder Finn hires Guttman to lead new tech practice

May 18, 2011

NEW YORK: Ruder Finn launched a new technology and innovation practice and hired sector veteran Sabrina Guttman to lead it as global head.
 

Honda ties launch of Civic to aspiring songwriters

Michelle Lodge May 18, 2011

TORRANCE, CA: Honda is using music and social media in an attempt to capture the Gen Y customer in a new campaign centered on the launch last month of its redesigned Civic.
 

HTC hires Julien for global corporate comms

May 13, 2011

SEATTLE: Mobile device manufacturer HTC recently hired Sally Julien as global director of corporate communications.
 

PepsiCo launches campaign for Mountain Dew's 'Throwback'

May 06, 2011

PURCHASE, NY: With the return of Mountain Dew Throwback to its permanent product line-up, PepsiCo is supporting the vintage-themed brand to the end of summer using only digital media and PR.
 

Case-Mate taps Kaplow as AOR

May 05, 2011

TUCKER, GA; Mobile accessories brand Case-Mate recently hired Kaplow PR as its AOR.
 

ITT CCO set to lead water spin-off

April 25, 2011

WHITE PLAINS, NY: ITT is expected to make structural changes in its communications department following completion of the spinoff of its Defense and Water businesses into publicly traded companies later this year.
 

Unisys taps Lewis PR as AOR

April 21, 2011

BLUE BELL, PA: Unisys, an IT products and service provider, has hired Lewis PR as its AOR for both corporate and federal government relations, following a two-pronged review that began in February.
 

AMD selects Edelman for multimillion-dollar account

April 20, 2011

SUNNYVALE, CA: Advanced Micro Devices (AMD) hired Edelman as its US AOR, following a competitive review that began earlier this year. Sources close to the review confirmed a budget of $5 to $8 million dollars.
 

Apples to oranges, er jeans: A Q&A with the new Levi's CMO

April 20, 2011

This week, Levi's new CMO Rebecca Van Dyck is transitioning from phones to jeans.
 

MyMediaInfo expands number of social media profiles

April 19, 2011

WALTHAM, MA: MyMediaInfo, an intelligence and analysis solution, has expanded its functionality for PR and marketing professionals, including the addition of journalist Twitter handles and blogs.
 

SparkPR alumnae form own agency

Michelle Lodge April 15, 2011

SAN FRANCISCO: Candace Locklear and Rebecca Fuller, formerly of SparkPR, have partnered to open their own hi-tech firm, Mighty PR.
 

Atomic PR loses LivingSocial account

April 15, 2011

NEW YORK: Atomic PR confirmed that it is no longer working as AOR for LivingSocial, the online daily deal site.
 

Kids Kicking Cancer launches campaign with pro bono agency help

April 14, 2011

NEW YORK: Kids Kicking Cancer (KKC), a nonprofit organization focused on easing the pain of sick children while empowering them to heal, has enlisted the help of celebrities Gerard Butler, Demi Moore and Miley Cyrus , as part of an awareness and fundraising campaign.
 

Frito-Lay launches national campaign in NYC

Matthew McGevna April 12, 2011

PLANO, TX: PepsiCo's Frito-Lay division has launched a nationwide campaign to raise awareness of the company's food processing methods and future product goals.
 

Ruder Finn acquires The Rogers Group

April 07, 2011

LOS ANGELES: Ruder Finn acquired The Rogers Group in an effort to strengthen operations on the West Coast, said Ruder Finn co-CEO Peter Finn.
 

Valvoline unveils new product with Cohn & Wolfe-supported campaign

April 04, 2011

LEXINGTON, KY: Valvoline has rolled out a motor oil made from 50% recycled oil called NextGen, supported with a PR campaign that communicates the environmental benefits of using less oil.
 

E-Trade names CJP Communications as US AOR

April 01, 2011

NEW YORK: E-Trade Financial, a global provider of online brokerage, investing, and related banking solutions, hired CJP Communications as its US AOR, following a review that began approximately four months ago.
 

PR campaign features new 'roll' for Glenfiddich

Matthew Schwartz March 31, 2011

NEW YORK: Glenfiddich, the upscale Single Malt Scotch Whiskey, is literally rolling out a new PR campaign.
 
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