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KEF America hires Waggener Edstrom to reach new demographic

May 15, 2013

MARLBORO, NJ: Audio speaker manufacturer KEF America has selected Waggener Edstrom as its PR agency partner to help the brand engage a younger audience.
 

Hotwire opens San Francisco office

May 15, 2013

SAN FRANCISCO: UK-based communications agency Hotwire has expanded its US presence with the launch of a San Francisco office.
 

Bounds steps up at Facebook as Yu moves to Pramana

May 13, 2013

SAN FRANCISCO: Facebook's Tucker Bounds is taking on communications and public policy director Larry Yu's responsibilities after Yu left the social network to join Sean Garrett, Brandee Barker, and Brian O'Shaughnessy at their firm The Pramana Collective.
 

Edelman taps Paluska as global chair of tech practice

May 01, 2013

NEW YORK: Edelman has appointed Joe Paluska, former VP of global communications and public policy at Better Place, as global chair of its technology practice, effective May 27.
 

BlackBerry consolidates account with APCO, Text 100

April 29, 2013

WATERLOO, ONTARIO: BlackBerry has consolidated most of its global PR work, estimated at $10 million, with a team from APCO Worldwide and Text 100.
 

Netflix turnaround shows power of listening

April 24, 2013

Netflix has rebuilt its reputation among customers and investors by listening to consumers and focusing on original content, communications leaders say.
 

Burns to exit H+K for comms role at ICANN

April 10, 2013

WASHINGTON: Duncan Burns will exit his role as global energy practice director at Hill+Knowlton Strategies to become VP of global communications at the Internet Corporation for Assigned Names and Numbers (ICANN) next month.
 

SquareTrade names Frank PR USA first AOR

April 08, 2013

SAN FRANCISCO: Extended warranty service provider SquareTrade has selected Frank PR USA as its first AOR after conducting an informal review.
 

HopStop hires Diffusion for real-time app launch

April 08, 2013

NEW YORK: HopStop has selected Diffusion as its US AOR, focusing on the launch of the company's real-time transit-information app.
 

Arrow Electronics reaches beyond the tech industry

April 05, 2013

ENGLEWOOD, CO: Arrow Electronics, a $20 billion global electronics company, is launching its first mass-market campaign to raise brand awareness outside the technology industry.
 

Sharp taps Kwittken, Peppercomm

April 01, 2013

MAHWAH, NJ: Sharp Electronics has split its PR account previously held by Ketchum, selecting Kwittken & Company as its consumer agency partner and assigning Peppercomm its b-to-b work.
 

TIBCO assigns LaunchSquad corporate PR duties

March 28, 2013

PALO ALTO, CA: Enterprise software company TIBCO has hired LaunchSquad as its corporate PR AOR in North America.
 

Lippe Taylor raises brand awareness for FaceCake

March 27, 2013

NEW YORK: FaceCake Marketing Technologies, a creator of 3D virtual shopping software, is working with Lippe Taylor to tell its brand story to consumers, retailers, and media.
 

Sony selects Burson as consumer electronics AOR

March 21, 2013

SAN DIEGO: Sony Electronics has consolidated more of its PR work under Burson-Marsteller, selecting the firm as PR AOR for its US consumer electronics business.
 

Health tech company hires TogoRun, Imre as states implement exchanges

March 20, 2013

CALVERTON, MD: Healthcare software and IT company EngagePoint has selected TogoRun and Imre as agency partners as it positions itself as a resource for implementing state and private health insurance exchanges.
 

Wayfair, Joss & Main tap Shift

March 20, 2013

BOSTON: Home furnishings e-commerce company Wayfair.com has selected Shift Communications as AOR for its flagship brand and its private home décor sale business Joss & Main.
 

PayPal taps MSLGroup as North America AOR

March 15, 2013

SAN JOSE, CA: EBay-owned online commerce company PayPal has selected MSLGroup as its AOR for North America following an RFP involving 23 agencies.
 

Chinese multinationals face hurdles in Western media

March 14, 2013

NEW YORK: While Chinese technology companies still struggle to overcome negative perceptions in Western media, they often receive positive coverage for their strategy and management, according to a study by Weber Shandwick and Prime Research.
 

Underwriters Laboratories reviews global PR business

March 12, 2013

NORTHBROOK, IL: Underwriters Laboratories, a product safety testing and certification company, is reviewing its global PR account. MSLGroup is the incumbent.
 

Daimler's Car2Go taps GCK Partners

March 08, 2013

AUSTIN, TX: Car sharing service Car2go, a subsidiary of Mercedes-Benz maker Daimler, has appointed GCK Partners its PR AOR for North America following an RFP.
 

WE, Little Bird, Tater Tot create SXSWi app

March 06, 2013

PORTLAND, OR: Waggener Edstrom Worldwide has partnered with Portland, OR-based companies Little Bird and Tater Tot Designs to launch an app for South by Southwest Interactive.
 

Q&A: Raytheon CCO Pam Wickham

March 05, 2013

Pam Wickham, CCO of Raytheon, talks with PRWeek about CSR initiatives, comms teaming up with IT, and employee engagement at the aerospace and defense company.
 

C&W's Leonard joins Antenna Group as president

March 05, 2013

SAN FRANCISCO: Antenna Group has tapped Anna Cahill Leonard, Cohn & Wolfe's global technology practice leader and president of its San Francisco office, to serve as agency president.
 

Former Yahoo comms director joins Spokeo

February 28, 2013

LOS ANGELES: Former Yahoo corporate communications director Kristen Morquecho has joined people search engine Spokeo as VP of communications, a new position at the company.
 

AppNexus brings on RLM Finsbury to tell growth story

February 26, 2013

NEW YORK: AppNexus has appointed RLM Finsbury as its global AOR as the company expands in the advertising technology space.
 

Foursquare hires Lewis as corporate comms director

February 22, 2013

SAN FRANCISCO: Location-based social network Foursquare has appointed Brendan Lewis as its first director of corporate communications.
 

Bookish aims to grow book market

February 21, 2013

NEW YORK: Bookish, a book review and retail website backed by three major publishers, is using social and digital media to create personal connections between readers and authors.
 

Thomson Reuters apologizes for early deal announcement

February 20, 2013

NEW YORK: Thomson Reuters has apologized for mistakenly publishing an earnings release from Office Depot that prematurely announced the office supplier's acquisition of OfficeMax.
 

Former Deloitte PR leader reemerges at Edelman

February 15, 2013

NEW YORK: Former Deloitte PR leader Keith Lindenburg has joined Edelman as EVP and technology group head.
 

RocketSpace brings on Shift as first AOR

February 15, 2013

SAN FRANCISCO: RocketSpace, a San Francisco-based tech business accelerator, has appointed Shift Communications its first AOR.
 

'Cut the Rope' maker names Lippe Taylor consumer AOR

February 13, 2013

MOSCOW: Gaming company ZeptoLab, the maker of Cut the Rope, has selected Lippe Taylor as its first consumer AOR following an RFP.
 

BMC awards multimillion-dollar AOR contract to WCG

February 12, 2013

HOUSTON: IT management software company BMC Software has awarded its multimillion-dollar global AOR account to WCG.
 

High-profile Silicon Valley trio launch agency venture

February 11, 2013

SAN FRANCISCO: Three senior West Coast PR executives have teamed up on a new, as of yet unnamed, agency venture.
 

BlackBerry relaunch gives besieged brand a second life

Sarah Shearman January 31, 2013

In the past 18 months, BlackBerry, until this week known as Research in Motion, has not failed to catch the attention of doomsayers charting its decline. However, tech-sector communications executives say not to write the company off just yet.
 

TE Connectivity ups Shah to head of comms, marketing

January 30, 2013

BERWYN, PA: TE Connectivity, a manufacturer of electronic connectors and fiber optics, has promoted Amy Shah to lead communications and marketing as her predecessor Joan Wainwright takes on a top role at the company.
 

Airfoil partners with Babel to extend global reach

January 24, 2013

SOUTHFIELD, MI: Airfoil has partnered with London-based Babel PR for an affiliate relationship that will expand the firms' reach globally.
 

Weber promotes Fry to global tech practice chair

January 23, 2013

NEW YORK: Weber Shandwick has promoted Tim Fry to chair of its global technology practice, effective immediately.
 

Fujitsu America taps Finn Partners as AOR

January 16, 2013

NEW YORK: Fujitsu America, a North American subsidiary of Japanese information and communication technology giant Fujitsu Limited, has selected Finn Partners as its PR AOR following a competitive review.
 

Redwood, Hotwire plan push for cloud, IT software

January 11, 2013

NEW YORK: Redwood Software is working with Hotwire to raise awareness of its cloud offering and business process software as the company marks its 20th anniversary this year.
 

Edwards to lead global comms at IBM under Iwata

January 08, 2013

NEW YORK: IBM has promoted digital strategist Ben Edwards to the newly created position of VP of global communications and digital marketing, where he will oversee communications under marcomms chief Jon Iwata.
 

Edelman appoints Edwards chief information officer

January 03, 2013

CHICAGO: Edelman has hired Denis Edwards as global chief information officer to manage the agency's technology systems and help improve its digital offerings.
 

Gold Council shifts tech, corporate work to Edelman

January 02, 2013

LONDON: The World Gold Council, a nonprofit made up of gold-mining companies, has shifted its global corporate and technology work from AOR MSLGroup to Edelman following a competitive review.
 

Four firms vie for BMC Software global AOR account

December 14, 2012

HOUSTON: IT management software company BMC Software has issued a multimillion dollar RFP for a new global AOR.
 

Polaroid names R&J Public Relations AOR

December 14, 2012

MINNEAPOLIS: Consumer electronics and photography brand Polaroid has selected R&J Public Relations as its AOR.
 

De Beers' Element Six taps Formula for tech division

December 12, 2012

ASCOT, UK: Synthetic diamond business Element Six, part of De Beers, has selected Formula PR to serve as its first AOR for its technologies division, following an RFP.
 

CA Technologies expands work with Hill+Knowlton

December 11, 2012

NEW YORK: CA Technologies has expanded Hill+Knowlton Strategies' role with the IT management software company to include work for its Solutions Group.
 

StrongMail selects Horn as PR AOR

December 06, 2012

REDWOOD CITY, CA: StrongMail, an email and cross-channel marketing company, has named Horn its PR AOR following a review.
 

Word-of-mouth key to driving tech purchases

November 15, 2012

NEW YORK: The influence of word-of-mouth on purchasing decisions at b-to-b technology companies has grown by 30% in the past three years, according to a study from Hill+Knowlton Strategies.
 

Tumblr launches agency partnership program

November 13, 2012

NEW YORK: Social blogging platform Tumblr has launched a partnership with technology, creative, advertising, and media agencies to help brands enhance their use of the site.
 

Syracuse and W2O partner on social commerce center

November 09, 2012

SYRACUSE, NY: Syracuse University's S.I. Newhouse School of Public Communications and the W2O Group have come together to create The W2O Group Center for Social Commerce.
 

Adobe campaign tries to prove marketing's value

November 07, 2012

SAN JOSE, CA: Adobe Systems is publishing results from its most recent campaign to demonstrate the value of marketing.
 

JVC taps Definition as PR and social media AOR

October 31, 2012

WAYNE, NJ: Consumer electronics company JVC Americas has selected Definition Branding and Marketing to handle PR and social media for its consumer audio and video group.
 

Bender/Helper names Rodrigues entertainment VP

October 31, 2012

LOS ANGELES: Bender/Helper Impact has appointed Nicole Rodrigues VP of its entertainment content division, succeeding Melisa Gotto, who exited the firm in June.
 

Etouches unveils mobile app-building platform

October 24, 2012

NORWALK, CT: Event technology firm etouches has launched a platform for event planners to create their own mobile apps.
 

IT security firm Absolute Software taps Horn as AOR

October 22, 2012

VANCOUVER: Absolute Software, an IT management and security company, has named Horn its PR AOR following an RFP.
 

MWW names former Nokia comms exec senior VP

October 16, 2012

NEW YORK: MWW has appointed former Nokia North America communications director Laurie Armstrong SVP of its technology and digital content practice, a newly created position at the agency.
 

Ogilvy launches analyst relations service in tech unit

October 16, 2012

NEW YORK: Ogilvy Public Relations has unveiled a global offering called ACE (Analyst Community Engagement) to assist technology companies with analyst relations.
 

Ocean Spray taps Weber for Ingredient Tech Group

October 11, 2012

MIDDLEBORO, MA: Ocean Spray has expanded Weber Shandwick's responsibilities to include b-to-b PR work for its Ingredient Technology Group following an RFP for that portion of its business.
 

MobiTV picks Formula as US agency of record

October 05, 2012

EMERYVILLE, CA: MobiTV, a platform for streaming TV and offline viewing, has selected Formula PR as its US AOR after an RFP.
 

SurveyMonkey names Airfoil first US PR partner

September 14, 2012

PALO ALTO, CA: Web survey development company SurveyMonkey has selected Airfoil Public Relations as its first PR agency partner in the US following a competitive review.
 

Whiptail picks Horn as AOR

September 13, 2012

WHIPPANY, NJ: Flash-based storage technology company Whiptail has selected Horn as AOR to drive PR and analyst relations strategy.
 

HootSuite taps Edelman to boost Enterprise product

, August 30, 2012

SAN MATEO, CA: Social media management platform HootSuite has selected Edelman as its PR AOR following a review.
 

Vocus introduces social recommendation feature

August 28, 2012

BELTSVILLE, MD: Cloud marketing software company Vocus has released its Recommendation Engine feature to help PR professionals more easily identify social media influencers and shareable content.
 

Emerging mobile payment company hires Olson

August 15, 2012

DALLAS: Merchant Customer Exchange (MCX), a company just formed by major retailers to develop a mobile-payment network, has brought on Olson PR for pre-launch communications.
 

Symantec names Pforzheimer CCO, plans to consolidate internal comms

August 13, 2012

MOUNTAIN VIEW, CA: Former Intuit communications leader Harry Pforzheimer joined Symantec as CCO this month.
 

Siemens, Ford use Curiosity landing to stretch audience

August 07, 2012

NEW YORK: Companies such as Siemens and Ford are capitalizing on the story of NASA's Curiosity rover landing on Mars to reach beyond their usual target audiences.
 

Sonos selects Weber, Rogers & Cowan as AOR team

August 07, 2012

SANTA BARBARA, CA: Consumer electronics manufacturer Sonos has named Interpublic Group agencies Weber Shandwick and Rogers & Cowan its PR AOR team after a competitive review.
 

Former Mashable COO Hirsch joins Edelman as SVP

August 02, 2012

NEW YORK: Edelman has appointed former Mashable COO Adam Hirsch as SVP of emerging media and technology, a newly created role.
 

Verizon Wireless appoints Neptune to lead corporate

July 25, 2012

BASKING RIDGE, NJ: Verizon has promoted Torod Neptune to head of corporate communications for Verizon Wireless.
 

Utah officials turn to Love for data breach response

July 16, 2012

SALT LAKE CITY: Utah's Department of Health has hired Love Communications for crisis support after the health records of more than 700,000 state residents were breached this spring.
 

Edelman's Digles rejoins MWW as Chicago GM

July 12, 2012

CHICAGO: MWW Group has named Edelman SVP John Digles EVP and GM of the agency's Chicago office.
 

Standard Innovation taps Ogilvy as global AOR

July 09, 2012

OTTAWA, ONTARIO: Sexual wellness product manufacturer Standard Innovation Corporation has selected Ogilvy Public Relations as its global AOR after an informal review.
 

Symantec picks Edelman as global consumer AOR

June 27, 2012

NEW YORK: Symantec, the maker of Norton computer anti-virus software, has selected Edelman as global AOR for its consumer business unit.
 

TechShop brings on North of Nine as AOR

June 22, 2012

SAN FRANCISCO: TechShop, a membership-based do-it-yourself workshop and fabrication studio, has hired North of Nine Communications as AOR.
 

Critical Mention monitoring platform gets a makeover

June 21, 2012

NEW YORK: Critical Mention will relaunch its content-monitoring platform this summer with the name All-Media.
 

Smart Technologies looks for agency help to boost brand

June 20, 2012

CALGARY, ALBERTA: Smart Technologies, a maker of collaboration tools best known for its Smart Board interactive whiteboard, is conducting an agency search.
 

ExactTarget hires Finn Partners as global AOR

June 06, 2012

CHICAGO: ExactTarget, an email and interactive marketing software provider that recently went public, has hired Finn Partners as its global AOR.
 

Electronics brand Sonos in final stage of agency search

, June 05, 2012

SANTA BARBARA, CA: Consumer electronics company Sonos is in the final stages of a review for a PR AOR to raise consumer awareness of the brand and drive sales.
 

Access names Afflixio EVP, creative director

May 29, 2012

SAN FRANCISCO: Access Communications has promoted Matt Afflixio to EVP and creative director, a broader role at the firm including more management and client services work. He was previously SVP at Access.
 

NationalField taps Kwittken as US AOR

May 25, 2012

WASHINGTON: NationalField, a private social network for businesses, has picked Kwittken+Company as its US AOR after an informal review.
 

AppSense selects Horn for US comms account

May 24, 2012

NEW YORK: AppSense, a cloud-based virtualization company, has hired Horn as its US AOR.
 

IPO glitches to challenge NASDAQ's status

May 24, 2012

NEW YORK: NASDAQ must communicate clearly with the technology industry and other stakeholders as it fixes the issues that snarled Facebook's IPO last Friday.
 

Atomic PR opens Orange County office

May 22, 2012

SANTA ANA, CA: Atomic PR has opened an office in Orange County, CA, to reach the consumer and technology communities there.
 

LexisNexis picks C&W for risk unit awareness

May 18, 2012

ATLANTA: LexisNexis Risk Solutions has hired Cohn & Wolfe for PR support after a review.
 

Mozilla selects Bite as US AOR

May 15, 2012

SAN FRANCISCO: Technology nonprofit Mozilla has selected Bite Communications as AOR for the US following a competitive review.
 

Mozilla rounds out agency partner search

May 11, 2012

MOUNTAIN VIEW, CA: Technology nonprofit Mozilla is in the final stages of a search for an agency partner, a representative at the organization confirmed on Friday.
 

Avaya sticks with Fleishman after review

May 09, 2012

BASKING RIDGE, NJ: Business communications company Avaya has retained Fleishman-Hillard as US AOR following a review.
 

Guttman named Burson US tech practice leader

May 07, 2012

NEW YORK: Burson-Marsteller has appointed Sabrina Guttman US technology practice chair.
 

ServiceSource hires North of Nine, Lewis PR

May 07, 2012

SAN FRANCISCO: Revenue-management company ServiceSource has hired North of Nine Communications as AOR for North America and Lewis PR as AOR in the UK and Ireland.
 

Weber snags Farren for lead tech policy role

May 02, 2012

WASHINGTON: Weber Shandwick has hired Joe Farren, former VP of global public affairs and GM of Waggener Edstrom Worldwide's Washington office, as EVP of its DC tech practice and tech policy lead.
 

Telefonica Digital hires Kline as head of comms

April 23, 2012

SAN FRANCISCO: Telecom company Telefonica Digital has hired Pamela Kline Smith as head of communications for North America.
 

Employees at center of today's comms strategies

April 18, 2012

WASHINGTON: Companies like Kraft, IBM, and Taco Bell have found that the key to success for many of its communications and business initiatives is employee input and participation.
 

LiveOps appoints McGrath Power AOR

April 13, 2012

SANTA CLARA, CA: LiveOps, a cloud-based contact software provider, has hired McGrath Power as AOR following a review.
 

Abine names RF|Binder first PR agency of record

April 10, 2012

BOSTON: Online privacy technology provider Abine has selected RF|Binder Partners as its first PR AOR following an RFP.
 

Facebook gains visual, data edge with Instagram deal

April 09, 2012

Technology PR leaders said Monday that Facebook will acquire a visual marketing tool and consumer data treasure trove when it takes the reins of photo-sharing platform Instagram.
 

Shutterstock selects Ogilvy to boost brand awareness

March 27, 2012

NEW YORK: Stock photography and video website Shutterstock has named Ogilvy PR Worldwide its first PR AOR after an RFP process.
 

Herman joins SuccessFactors as VP

March 22, 2012

SAN MATEO, CA: Michelle Herman, former GM of North America at Bite Communications in San Francisco, has joined SuccessFactors as VP of corporate marketing and communications.
 

NetZero hires Finn Partners for 4G broadband launch

March 19, 2012

WOODLAND HILLS, CA: NetZero has hired Finn Partners to support the national launch of its 4G broadband service.
 

Former Twitter comms director joins Klout

March 15, 2012

SAN FRANCISCO: Lynn Fox, former director of communications at Twitter, has joined Klout as acting head of communications.
 

MWW launches investment arm to help start-ups

March 15, 2012

NEW YORK: MWW Group has launched MWW Ventures, an investment unit that will provide resources for start-ups.
 
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