Tanya Lewis

 
Tanya Lewis is a contributor to PRWeek.
 

Recent Articles

Logitech finds value in campaign video strategy

January 22, 2010

After Logitech acquired WiLife in 2007, home digital video security cameras (DVS) became a part of its portfolio.

KETC puts PR plan into gear to promote documentary

January 15, 2010

KETC was commissioned by the Corporation for Public Broadcasting to produce Gearing Up, a documentary about the 2008 FIRST (For Inspiration and Recognition of Science and Technology) robotics competition.

Experiential strategy sets the right tone for sneaker launch

January 08, 2010

Jenny Shanley, head of US PR for Reebok, explains that the toning shoe category is hot despite the tepid economy, noting that some analysts have called it a $100 million category that is expected to continue to grow.

National Peanut Board adds energy to consumer outreach

January 01, 2010

In January 2009, salmonella contamination at a Peanut Corporation of America manufacturing plant, which supplied ingredients to many brands, led to the recall of 3,000-plus products.

A book launch gets a social twist

December 18, 2009

Pulitzer Prize winning journalists Nicholas Kristof and Sheryl WuDunn didn't want to simply promote their new book Half the Sky: Turning Oppression into Opportunity for Women Worldwide (published by Knopf September 14).

Celebrity spokesperson leads to success for Essure

December 11, 2009

When reality show celebrity Trista Sutter ("The Bachelorette" and "Dancing with the Stars") publicly announced she would have her tubes tied after her second child's birth in April 2009, Conceptus and AOR Loomis Group approached her with information about Essure, the company's permanent birth control device.

Skydivers jump for breast cancer research

December 04, 2009

Jump for the Cause (JFTC) is a nonprofit skydiving organization that raises money for City of Hope's breast cancer research.

Holiday Inn brand makeover is built on internal support

December 01, 2009

Francie Schulwolf, VP of corporate communications, Americas, at IHG, explains that while brand awareness of Holiday Inn (HI) was very high, it had become "marred with an inconsistent image."

Martek gets smart results with DHA awareness campaign

November 20, 2009

Martek Biosciences produces a vegetarian docosahexaenoic acid (DHA), which reportedly supports brain health and is added to a number of nutritional products.

Netherlands surpasses goal in iPhone app downloads

November 13, 2009

On April 9, the nonprofit Netherlands Board of Tourism & Conventions (NBTC) launched a free iPhone destination app, the Amsterdam Mobile Guide, and what was believed to be the first from a European tourism board.