Tanya Lewis

 
Tanya Lewis is a contributor to PRWeek.
 

Recent Articles

Prudential helps redefine retirement

March 12, 2010

Dawn Kelly, VP and account team leader for global communications at Prudential, explains that the economy severely impacted 401(k) retirement plans and prompted Prudential Retirement to create a new model to help ensure retirement security.

Radware brings back superhero in b-to-b push

March 05, 2010

Radware, a provider of application-delivery and application-security solutions, acquired Alteon application switch assets from Nortel in March 2009 and launched a new Alteon application delivery platform in November.

Video contest fuels interest in Drive Smarter Challenge

March 01, 2010

The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.

The Hartford cleans up potholes in auto insurance pitch

February 26, 2010

The Hartford Financial Services Group wanted to raise awareness as it rolled out a new consumer auto insurance product in five markets.

Kitchen appliance launch banks on PR to reach foodie influencers

February 19, 2010

Monique Frew, director of marketing and PR for Eades Appliance Technology (EAT), explains that education was critical to last October's launch of Sous Vide Supreme, a first-to-market consumer appliance that cooks food in a water bath.

Florida cultivates 'smile ambassadors' in inaugural social media launch

February 12, 2010

To launch its social media presence, Orlando/Orange County Convention & Visitors Bureau wanted a meaningful program that would generate content that would live beyond a campaign.

PR campaign drives sales for Brammo's inaugural electric motorcycle

February 05, 2010

Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle.

Top photographers showcase the Extreme Pro's attributes

February 01, 2010

SanDisk asked Cohn & Wolfe to help with the September 14 worldwide launch of the Extreme Pro, a professional-grade flash memory card for cameras.

Embassy Suites searches for travel mishaps to bond with customers

January 29, 2010

Last year Embassy Suites Hotels asked Emanate, its consumer-facing agency, to help reach a newly identified segment of business traveler - the "young socializer."

Logitech finds value in campaign video strategy

January 22, 2010

After Logitech acquired WiLife in 2007, home digital video security cameras (DVS) became a part of its portfolio.