Dawn Kelly, VP and account team leader for global communications at Prudential, explains that the economy severely impacted 401(k) retirement plans and prompted Prudential Retirement to create a new model to help ensure retirement security.

Radware, a provider of application-delivery and application-security solutions, acquired Alteon application switch assets from Nortel in March 2009 and launched a new Alteon application delivery platform in November.

The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.

The Hartford Financial Services Group wanted to raise awareness as it rolled out a new consumer auto insurance product in five markets.

Monique Frew, director of marketing and PR for Eades Appliance Technology (EAT), explains that education was critical to last October's launch of Sous Vide Supreme, a first-to-market consumer appliance that cooks food in a water bath.

To launch its social media presence, Orlando/Orange County Convention & Visitors Bureau wanted a meaningful program that would generate content that would live beyond a campaign.

Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle.

SanDisk asked Cohn & Wolfe to help with the September 14 worldwide launch of the Extreme Pro, a professional-grade flash memory card for cameras.

Last year Embassy Suites Hotels asked Emanate, its consumer-facing agency, to help reach a newly identified segment of business traveler - the "young socializer."

After Logitech acquired WiLife in 2007, home digital video security cameras (DVS) became a part of its portfolio.