SXSW

Have the 'evangelists of authenticity' gone too far?

Jason Winocour, Hunter Public Relations March 14, 2012

Authenticity was a topic of conversation in just about every session I attended. But what took me by surprise was the depth of fervor among "evangelists of authenticity" who believe that telling it like it is — raw and unfiltered — is the Holy Grail of effective communication and engagement.

Just showing up is not enough at SXSW

Jason Schlossberg, Kwittken & Co. March 12, 2012

My head hurts! On Sunday, the rain finally cleared and it turned into an incredible day here in Austin, TX. I don't think that I am alone in saying that I tried my darnedest to make up for lost time over the past 24 hours and experience the outdoor craziness that is SXSW.

PR needs more visual thinking

Bob Silver March 22, 2010

Are words dead to us in public relations? I hope not, or this blog post will make the average Twitter entry read like War and Peace.

Porter Novelli previews new platform at SXSW

Erica Morris March 18, 2010

AUSTIN, TX: Porter Novelli previewed a new platform at the "South by Southwest" Interactive Conference and Festival (SXSW).

Brands recognize star power of nerds

Dave Armon March 18, 2010

Toyota launched its Prius back in 2003 with the help of Hollywood elite, who wanted to be photographed while reducing their carbon footprint.

Twitter unveils @Anywhere platform during dull SXSW keynote

Dave Armon March 16, 2010

Twitter co-founder Evan Williams used his keynote speech at SXSW Interactive to demonstrate how the micro-blogging platform will integrate more easily with third-party web sites.

Cartoonist captures SXSW's odd artistic, corporate mix

Dave Armon March 15, 2010

A presentation by a corporate product manager-turned-cartoonist Tom Fishburne, senior marketing director of Europe at Method Products, captured the complex vibe of this week's SXSW Interactive conference.