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Sustainability

Organic egg company taps C&W as it goes national

Lindsay Stein April 13, 2012

MONROE, NH: Farming company Pete & Gerry's Organic Eggs has selected Cohn & Wolfe as its PR AOR following an RFP.

P&G uses Facebook, grassroots in CSR program

Lindsay Stein February 10, 2012

CINCINNATI: Procter & Gamble has launched a Facebook page and corporate social responsibility initiative for its Children's Safe Drinking Water program.

Video: Jim Whaley, Siemens

Danielle Drolet September 16, 2011

Jim Whaley, SVP of corporate communications and marketing at Siemens, recaps the year and what's ahead for the comms function, as well as the Answers Campaign.

Chipotle serves up sustainable food efforts

Lindsay Stein August 31, 2011

DENVER: In a wide-ranging effort to raise consumer awareness about its sustainable efforts, Chipotle Mexican Grill is launching a new foundation, a short film, and a song performed by Willie Nelson.

Allison & Partners appoints Rosene as senior advisor

SAN FRANCISCO: Allison & Partners has named Lars Rosene to senior advisor of sustainability, where he will provide strategic counsel to clients in global corporate sustainability, reputation, and brand strategy.

MWW hires USC's Bernstein as SVP

Ilya Leybovich July 08, 2011

LOS ANGELES: MWW Group has hired former USC professor Mark Bernstein as SVP of its energy, clean tech, and sustainability practice.

US consumers' interest in green brands continues to rise, study says

Danielle Drolet June 08, 2011

MONTEREY, CA: Seventh Generation, Whole Foods, and Tom's of Maine topped the list of most popular green brands among US consumers this year, according to the ImagePower Global Green Brands Study, which also found that more than 60% of people want to buy from environmentally responsible companies.

What's in a Name? CSR, sustainability, etc...

Mike Lawrence, Cone May 18, 2011

In June, the Clinton Global Initiative, known as a catalyst for corporate social commitments, will host its first‑ever session focused solely on the US, in this case, on economic and job growth.

P&G readies upgraded sustainability scorecard for 600 suppliers

Danielle Drolet April 12, 2011

CINCINNATI: Procter & Gamble rolled out its second annual sustainability scorecard with upgraded features and expanded distribution to 600 suppliers.

RecycleBank taps Bateman Group as AOR

Jason Shuffler October 25, 2010

SAN FRANCISCO: RecycleBank hired Bateman Group as its AOR for corporate communications and to promote its partnership programs.

PR firms fail to meet sustainability comms needs

Chris Daniels September 02, 2010

Most PR firms fail to meet the needs of clients when it comes to sustainable communications.

OgilvyEarth and Cone lead sustainability comms

Chris Daniels September 01, 2010

BOSTON: Only OgilvyEarth and Cone can claim genuine expertise in sustainability communications, according to a survey of 18 agencies by business analyst Verdantix.

Beckerman acquires Antenna Group

Sheelagh Doyle June 17, 2010

HACKENSACK, N.J.: Beckerman has acquired Antenna Group, a San Francisco-based agency specializing in sustainability.

Economic issues more important than environment for US consumers

Sheelagh Doyle June 10, 2010

MONTEREY, CA: The economy, rather than the environment, continues to be the top concern for US consumers, according to the 2010 Image Power Green Brands Survey.

Employee involvement vital to success in sustainability

Chris Daniels, Erica Iacono May 01, 2010

Last month, Verizon launched an employee communications campaign designed in part to generate ideas on how the company can improve its sustainability efforts.

It's easy being 'green,' but true value is to attain sustainability

Jim Nail May 01, 2010

If your CEO comes into your office and says, "We need to green up our image. Go launch a PR campaign," what would you do?

Verizon engages employees on sustainability

Chris Daniels April 12, 2010

NEW YORK: Verizon launched an employee communications campaign to encourage its 220,000 employees to recycle, reuse, and cut their energy use at work and home

Partnerships fuel P&G's 'Future Friendly' campaign

Chris Daniels April 08, 2010

CINCINNATI: Procter & Gamble (P&G) is working to educate consumers on how to use its existing products, such as Tide and Cascade, in sustainable ways.

PepsiCo emphasizes health in new global goals

Kimberly Maul March 29, 2010

PURCHASE, NY: PepsiCo announced several new global goals for its sustainability driven Performance with Purpose initiative and is using strategic media outreach to spread the word.

FD video conference focuses on CSR

Erica Morris March 09, 2010

I recently took part in a video conference hosted by FD's head of corporate responsibility, Dick Newby.

Outreach Strategies hires former Senate energy committee press secretary

Rose Gordon February 04, 2010

WASHINGTON: Outreach Strategies has hired David Marks, former press secretary of the Senate Energy and Natural Resources Committee, as a VP.

NSI launches PR division

Kimberly Maul January 20, 2010

WASHINGTON: Government consulting firm National Strategies (NSI) launched a PR unit, Kratos Global Strategies, offering counsel in public affairs, strategic communications, and grassroots marketing, among others.