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surveys

Salary Survey 2011: Recovery takes hold

Chris Daniels March 01, 2011

A better business environment has created optimism in the job market and the search for talent is on.

eBay tops social media interaction score card

Jason Shuffler February 17, 2011

CHICAGO: Auction and shopping site eBay tops the list among 50 brands with the most engaging and interactive social media marketing, according to a recent analysis.

Survey: marketers fall short on social media tracking

Jason Shuffler January 20, 2011

CHICAGO: Two-thirds of marketers of don't have a strong grasp on the social media conversations around their brand, according to a survey by Alterian.

Report: social media not used for complaints

Jason Shuffler November 23, 2010

SAN FRANCISCO: Brands may be unjustifiably fixated on the potential negative PR consequences of social media, according to a recent study.

Survey: 91% used or know of do-it-yourself news services

Jason Shuffler November 16, 2010

NEW YORK: Almost 70% of communications pros who participated in a recent survey have considered using a multimedia release.

Consumers still have appetite for cause marketing

Kimberly Maul September 16, 2010

BOSTON: Consumers think companies should keep up their cause-marketing work, even during a recession, according to the 2010 Cone Cause Evolution Study.

Companies lack social media crisis plans

Kimberly Maul August 19, 2010

FRANKFURT, GERMANY: In-house corporate communicators feel social media is important during a crisis, yet many don't have a social media contingency plan in place.

Latino group provides insights into Blogueras

Kimberly Maul August 18, 2010

Latina bloggers, also known as 'Blogueras,' are young and blog in both English and Spanish, according to a new survey from nonprofit Latinos in Social Media.

AARP seeks more consumer engagement with new website

Chris Daniels June 07, 2010

WASHINGTON: AARP aims to better engage members with a new website, which unifies a number of its publications for adults 50 and older and encourages users to share information on social networking sites.

Celebrity endorsement scandals: not a big deal

Kimberly Maul May 19, 2010

It turns out Tiger's sponsors didn't have to worry so much.

Zócalo Group: PNC Bank, credit unions top recommended banks

Kimberly Maul April 29, 2010

CHICAGO: PNC Bank is the most recommended consumer bank, according to Zócalo Group's latest Recommendation Index.

Location-based services gaining users

Kimberly Maul April 22, 2010

A survey from the Mobile Marketing Association found that nearly one in four adults have used a location-based mobile service, and 10% of cell phone owners surveyed use those services at least once a week.

Tech companies fall short in corporate website study

Sheelagh Doyle April 21, 2010

LONDON: Apple's Web site is "too marketing focused" and fails to deliver a sufficient communications service for journalists and other key stakeholders, according to a new study.

Consumers expect companies to have hand in health

Jaimy Lee April 13, 2010

NEW YORK: Sixty five percent of people worldwide will buy a product or service if they believe a company is effectively involved in health initiatives, according to a new study.

Financial services M&A activity expected to rise

Kimberly Maul April 09, 2010

Mergers and acquisitions in the financial services sector will gain momentum in 2010, though activity so far this year has been modest, according to PricewaterhouseCoopers.

Study: Corporate America's reputation slowly improving

Kimberly Maul April 05, 2010

NEW YORK: The reputation of corporate America is starting to bounce back, according to this year's Harris Interactive US Reputation Quotient (RQ) Survey, which ranked Berkshire Hathaway as the top company in terms of corporate reputation.

Foreign-born Hispanics more positive about the Census

Kimberly Maul April 01, 2010

Today is Census Day, and the Pew Hispanic Center released a study showing foreign-born Hispanics are more knowledgeable and positive about the Census.

Does social media hype exceed reality for small biz?

Kimberly Maul March 17, 2010

A Wall Street Journal article looks at the impact social media is having on small businesses.

Pew: Americans' news appetite diverse

Kimberly Maul March 01, 2010

WASHINGTON: Americans are getting their news from a mix of sources, with the Internet playing a bigger role, according to a survey from the Pew Research Center.

CEO speaking engagements increase by 96%

Erica Morris January 25, 2010

NEW YORK: CEO participation at top events has increased by 96% since 2007, according to an analysis by Weber Shandwick.

Hispanic PR industry begins industry census

Kimberly Maul January 13, 2010

LOS ANGELES: The Hispanic PR Association (HPRA) and the Hispanic PR Blog are launching a census of their own to measure the size of the Hispanic PR industry.

Disney's survey on volunteerism promotes "Give a Day, Get a Disney Day"

Kimberly Maul December 29, 2009

Disney, which is promoting volunteerism for its 2010 marketing campaign, found that 59% of Americans plan to volunteer in the new year.

Study: Recession didn't slow consumers' appetite for cause-fueled products

Chris Daniels October 21, 2009

NEW YORK: Edelman's third annual Goodpurpose study found 61% of consumers worldwide have purchased a brand that supports a good cause even if it wasn't the cheapest brand.

Digital staying power

Erica Iacono June 24, 2008

If the PR industry needed any further proof that developing digital capabilities is essential to its future, the results of this year's PRWeek/MS&L Marketing Management...

Digital staying power

Erica Iacono June 24, 2008

If the PR industry needed any further proof that developing digital capabilities is essential to its future, the results of this year's PRWeek/MS&L Marketing Management...