Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

RSS | Login | Register

Survey

Lowdown: Social media success

April 25, 2012

Matter Communications recently conducted a survey of 108 marketing decision-makers regarding the social media attitudes and practices of their organizations.

Consumer trust in finance increases slightly: Edelman

Lindsay Stein March 13, 2012

NEW YORK: More consumers say they trust financial services institutions this year than was the case in 2011. However, the slight percentage increase still shows a high level of doubt about the industry, according to just-released findings from the 2012 Edelman Trust Barometer.

Survey drives awareness of modern-day slavery

Tanya Lewis March 09, 2012

Slavery Footprint, which works to end human trafficking and modern-day slavery, hired PKPR to launch its flagship initiative.

Lowdown: Inside conversation

March 01, 2012

APCO Worldwide and Gagen MacDonald jointly sponsored an online survey of US employees to explore how companies communicate with their staffs, with a particular focus on use of internal social media.

Moms trust brand sites more than social channels

Lindsay Stein February 08, 2012

BOSTON: Mothers trust brands' websites more than their Facebook pages, according to research conducted by 360 Public Relations and shopping site Cool Mom Picks.

Independent firms foresee successful 2012: survey

Virgil Dickson January 16, 2012

NEW YORK: Independent PR firms are optimistic about 2012 after many saw a surge of business at the end of last year, according to a study by the Worldcom Public Relations Group, an alliance of communications agencies.

Video: Micho Spring, Weber Shandwick

December 09, 2011

PRWeek's Frank Washkuch speaks with Micho Spring, chairperson of Weber Shandwick's global corporate practice, about the agency's survey on corporate crisis.

Lowdown: Who do Americans trust?

December 01, 2011

The Public Affairs Council sought to gauge general sentiment on how much trust still exists in major corporations and with their employees.

Consumers aware of MyPlate guidelines: M Booth survey

Lindsay Stein November 11, 2011

NEW YORK: Nearly half of American consumers are aware of the US Department of Agriculture MyPlate dietary guidelines, according to a survey from M Booth's Better4You practice.

Transition, not survival, is the headline of today's media story

Rose Gordon November 01, 2011

Since PRWeek began its annual Media Survey in 2008, the story has been about survival.

Media Survey 2011: Multiple sources

Rose Gordon November 01, 2011

A shifting media makeup has led to the death of the scoop, the simultaneous rise of punditry, and, in turn, a crop of new influencers, finds the 2011 PRWeek/Porter Novelli Media Content Survey.

US has top national brand: study

Brittaney Kiefer October 13, 2011

NEW YORK: Despite ongoing economic woes, the United States has the best national reputation worldwide, according to the 2011 Anholt-GfK Roper Nation Brands Index.

Anatomy of a corporate communicator [INFOGRAPHIC]

October 03, 2011

The job of a corporate communications professional is multifaceted.

Lowdown: Expressions of youth

October 01, 2011

Global youth forum One Young World, with help from market research firm YouGovStone, surveyed 9,240 20- to 29-year-olds in 21 countries.

Corporate Survey 2011: Streamlined operation

Rose Gordon October 01, 2011

As information travels faster, reducing response lead times, the pervading ambition among those leading corporate communications is to flatten and centralize their teams.

Video: Scott Allison, Allison & Partners

Steve Barrett September 27, 2011

Scott Allison, president and CEO of Allison & Partners, discusses the agency's 10-year anniversary and the launch of its Creativity Index with MDC Partners.

Survey finds corporate clients want more new media support

Danielle Drolet August 09, 2011

NEW YORK: More than 77% of PR agencies say that clients building a corporate brand are the main drivers of their social media use, according to a recent survey by StevensGouldPincus, a PR and M&A consulting firm.

Lowdown: Powerful combination

August 01, 2011

A recent study by Synaptic Digital and WPP's Kantar Video measured the influence of various forms of media.

Video: Robert Fronk, Harris Interactive

Danielle Drolet June 03, 2011

PRWeek's Danielle Drolet speaks with Harris Interactive's Robert Fronk about the results of its 12th annual U.S. Reputation Quotient Survey.

Lowdown: Reputation report

June 01, 2011

For the 12th year running, Harris Interactive polled the US public to determine the reputation of America's biggest corporations.

Low consumer value ratings for the entertainment industry, study finds

Beth Krietsch May 25, 2011

Edelman recently released the findings of its annual "Value, Engagement, Trust in the era of Social Entertainment" survey, in which only 17% of respondents felt that entertainment sources provide "very good" or "excellent" value.

Brands tout quality message as commodity costs increase

Alexandra Bruell May 01, 2011

Consumers are expressing greater concern over increasing prices as a result of rising commodity costs, whether they're material, food, or energy.

Life'sDHA unveils a 'beautiful' effort

Matthew McGevna May 01, 2011

The organic DHA supplement company life'sDHA released its National Index of Brain Health.

Lowdown: Surprising diagnosis

May 01, 2011

While social media has a growing role in healthcare communications among peer patient communities, a national Capstrat-Public Policy Polling survey finds Americans have reservations about using popular digital tools in certain instances.

Amazon tops Most Reputable Companies list

Chris Daniels April 05, 2011

NEW YORK: Amazon is the most reputable company in the US, according to the sixth annual list from advisory firm Reputation Institute (RI), in partnership with Forbes Media.

Salary Survey 2011: Recovery takes hold

Chris Daniels March 01, 2011

A better business environment has created optimism in the job market and the search for talent is on.

Wells Fargo launches blog in response to survey

Lindsey Siegriest February 02, 2011

CHARLOTTE, NC: Wells Fargo launched a new blog today targeting women looking to prepare for retirement.

Blogs top influencer of beauty purchases, finds survey

Alexandra Bruell January 12, 2011

BlogHer, in collaboration with DeVries PR, conducted a survey about women's shopping behaviors and the influence of media on that behavior, as related to beauty and personal care products.