Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

RSS | Login | Register

Super Bowl

GM shifts to content creation strategy on Facebook

Chris Daniels May 24, 2012

GM's decision to stop buying advertising on Facebook and pass on running spots during next year's Super Bowl signals that the automaker will emphasize content creation and customer service on social media.

GM's turn from Super Bowl ads creates PR opportunities

Lindsay Stein May 22, 2012

DETROIT: General Motors' decision to halt its Super Bowl and Facebook advertising will create more opportunities for the automaker to use traditional PR and social media to promote its brands.

The PR Week - February 10, 2012

February 10, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss lessons from the Susan G. Komen fiasco; comms strategies behind Super Bowl ads; tax compliance; and Groupon's future.

Social media is changing Super Bowl ad game

Danielle Drolet February 07, 2012

It'll be interesting to see how advertisers further integrate or pass on social media in next year's Super Bowl.

Pepsi wins Super Bowl 'meaningful' tweet contest

Lindsay Stein February 07, 2012

WASHINGTON: Pepsi's advertising saw the highest number of "meaningful" Twitter mentions during the Super Bowl, according to research conducted by Edelman subsidiary StrategyOne.

NBC promos saturated Super Bowl

Virgil Dickson February 06, 2012

NBC aggressively promoted its own shows during last night's Super Bowl XLVI. The network has been in dire straits ratings-wise for some time now.

Brands show some skin, and their pets, at the Super Bowl

Lindsay Stein February 06, 2012

Many brands incorporated basic human nature into their Super Bowl marketing, showing off lots of skin and appealing to consumers' soft sides.

Obama's Super Bowl ad: I deserve a second term [VIDEO]

Rose Gordon February 06, 2012

President Barack Obama told NBC's Matt Lauer during an interview on Super Bowl Sunday just hours before kickoff that he deserves a second term.

Carmakers expand news cycle for Super Bowl ads

Chris Daniels February 03, 2012

Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.

The PR Week - February 3, 2012

February 03, 2012

Steve Barrett, Gideon Fidelzeid, Frank Washkuch and Brittaney Kiefer discuss Facebook's IPO, the NFL's head of comms Paul Hicks, and the new PRWeek Tumblr.

A different view of the Super Bowl

Brittaney Kiefer February 01, 2012

Participants in an annual Innerscope Research study will experience all the norms of Super Bowl Sunday - friends, snacks, and beer - but they'll also wear sensory belts that monitor their heart rate, perspiration, and movement during the big game's commercials.

Under Armour pitches Newton before Super Bowl

Lindsay Stein January 27, 2012

BALTIMORE: Sports apparel brand Under Armour will reveal products as it interacts with consumers before Super Bowl XLVI.

Video: Steve Shannon, Hyundai

Lindsay Stein January 20, 2012

PRWeek's Lindsay Stein speaks with Steve Shannon, VP of marketing at Hyundai Motor America, about the company's marketing plans for the Super Bowl.

Pepsi Max doubles "Crash the Super Bowl" buzz, touts sales

Alexandra Bruell February 07, 2011

PURCHASE, NY: PepsiCo is celebrating successes from its "Crash the Super Bowl" program that featured consumer-generated commercials for both Doritos and Pepsi Max.

PepsiCo launches Super Bowl program

Alexandra Bruell September 15, 2010

PURCHASE, NY: PepsiCo secured a contract for a total of six consumer-generated Super Bowl spots - three for Pepsi Max and three for Doritos - as part of its "Crash the Super Bowl" program that debuted five years ago.

Super Bowl location for 2014 provides opportunities

Kimberly Maul May 26, 2010

Yesterday, the NFL announced that the 2014 Super Bowl will be held at Meadowlands Stadium in New York/New Jersey.

Post-Super Bowl social media buzz rewards first-timers

Erica Morris February 16, 2010

Charting mentions of brands on channels like Facebook, Twitter, YouTube, and Flickr, social media management company Vitrue shared its findings with PRWeek on how Super Bowl spots have affected the online conversation in the week after the big game.

Pre-game tactics the big winner at Super Bowl

February 12, 2010

Although a number of the ads at this year's Super Bowl were labeled misogynistic or ageist, others dull, the pre-game chatter was deafening leading up to the big game.

Super Bowl triggers art museum bet

Alexandra Bruell February 03, 2010

Those of us who find football relatively dull have another reason to tune in to the Super Bowl, aside from the humorous commercials, Tebow ad, and a chance to witness a halftime wardrobe malfunction.

Audi hopes PR, social media tactics extend Super Bowl spot

Kimberly Maul February 02, 2010

HERNDON, VA: Audi of America is using social media tactics to build buzz for its Super Bowl advertising spot, focused around a message about clean diesel and its Audi A3 TDI, which was named "Green Car of the Year."

Social engagement is now the big game for building brands

February 01, 2010

Pepsi's recent announcement that it would not advertise its soft drink during this year's Super Bowl shocked and no doubt rankled a few nerves at ad agencies and broadcasters alike.

Sun Life insurance renames Super Bowl stadium

Erica Morris January 21, 2010

Want a big way to make a splash come Super Bowl Sunday? Purchase the naming rights to the stadium where the big game is set to take place.

Pepsi drops Super Bowl ads in favor of cause marketing

Kimberly Maul December 17, 2009

After 23 years of advertising during the Super Bowl, PepsiCo is pulling its beverage ads in favor of an upcoming cause marketing program, The Wall Street Journal reported