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Steve Barrett

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Steve Barrett is editor-in-chief at PRWeek. Follow him on Twitter: @Steve_J_Barrett

Recent Articles

Large firms looking to bounce back after year of transition

May 01, 2013

This year's Agency Business Report is a fascinating and authoritative audit of the state of the agency nation, an annual opportunity to dive deep into trends and issues affecting PR firms and, by extension, the clients that support them.

Don't sacrifice comms on the altar of marketing

April 26, 2013

PRWeek has written extensively about the rise in importance of marketing in the communications mix and the fact that PR is increasingly accessing the bigger budgets available from this source.

The first draft of a horrific week of history

April 19, 2013

They used to call journalism the first draft of history. But that definition seems way out of date after a horrifying and unprecedented week of incidents across the US that led to multiple deaths, serious injuries, and shattered communities.

Video: Kate James, Bill & Melinda Gates Foundation

April 19, 2013

PRWeek editor-in-chief Steve Barrett visits Seattle to speak with Kate James, chief communications officer at the Bill & Melinda Gates Foundation, about the challenges of working in nonprofit communications.

Emerald City a sparkling example of power of doing good

April 12, 2013

A trip to Seattle this week brought the concept of businesses and organizations doing good as a means of doing good business firmly into focus.

SEC finally joins the battle of Hastings

April 05, 2013

There was a time when companies could send out different messages to customers, investors, and staff and each group would be oblivious to what the other was hearing.

People power is a key component in rebuilding and planning ahead

April 01, 2013

Auto giant Toyota has endured a tough few years during which it dealt with product recalls, the aftermath of the tsunami in Japan in 2011, and its first annual net loss in 60 years in 2009.

Is less more when it comes to agency P&Ls?

March 29, 2013

It's that time of year again when the PRWeek team immerses itself completely in the world of PR agencies as we prepare our annual Agency Business Report, which will be published on May 1.

Sorrell Twitter comment highlights networks' conundrum

March 22, 2013

WPP head honcho Martin Sorrell has been stirring the pot again this week by repeating his comments about Twitter being a "PR medium," not an advertising one.

Security must be top priority for brand publishers

March 15, 2013

The suggestion that a Thomson Reuters employee helped members of Anonymous hack into the Los Angeles Times website is another reminder of the need for vigilance when it comes to publishing of all types.

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