Steve Barrett on PR

Sleeping giant Japan is about to wake up

Steve Barrett May 24, 2012

It would be presumptuous to draw definitive conclusions from a short visit, but the last few days in Japan have yielded some interesting impressions of the communications market in the third-largest economy in the world.

Minneapolis tradition epitomizes "good business"

Steve Barrett May 18, 2012

Is it naïve to believe that the practice of giving back can genuinely take root in the ruthless modern world of business?

Credible journalism crosses the generations

Steve Barrett May 11, 2012

I attended a fascinating awards ceremony in New York City on Tuesday night that clarified for me some of the generational differences in journalism and the way stories are communicated these days.

Righteous indignation is not a sustainable business model

Steve Barrett May 04, 2012

There was more than a whiff of righteous indignation on display in the Meatpacking District of New York last night as the city's media elite gathered to listen to a debate hosted by The Guardian and chaired by CBS' Charlie Rose.

More insights from the great man: Mr Burson

Steve Barrett April 27, 2012

Is it too soon to do another column about Harold Burson? Well, actually no, any excuse to write about the great man is a good one.

Edelman's stirring call to action is worth answering

Steve Barrett April 20, 2012

Just as with inspirational leaders such as IBM's Jon Iwata, when the head of the largest PR agency in the world speaks in depth about the profession and his vision for the future it is also usually worth listening.

Talent continues to be the biggest issue for PR

Steve Barrett April 13, 2012

Attracting and cultivating talent is one of the biggest challenges facing senior in-house and agency managers today.

Ethical gray areas stretch beyond Chinese media

Steve Barrett April 06, 2012

Last week I talked about the African PR market, how it was at a stage where China was 30 years ago, and how it was set to become the next great growth area for communications.

Africa: the final PR frontier

Steve Barrett March 30, 2012

The PR world is abuzz with excitement about the opportunities for growth in global markets such as China, Latin America, India, and Russia, but there is one market that could usurp all these over the next two decades.

CCOs: boldly go and seek out new organizations

Steve Barrett March 23, 2012

When a group of senior in-house executives of the caliber of IBM's Jon Iwata and colleagues combine to produce a new framework for PR, corporate affairs, and marketing it is definitely worthy of note.

STEVE BARRETT ON PR

Editor-in-Chief Steve Barrett's take on corporate communications and PR

ALSO ON THE BLOGS

Share your stories, photos, videos, questions, habits and insight on the PRWeek Tumblr.

The Cycle

Kraft gets approval for unusual division name

Lindsay Stein May 23, 2012

Kraft Foods has gotten the go-ahead from shareholders on a new name for its global snacks division: "Mondelez."

You're speaking. But are you being heard?

Julia Hood May 14, 2012

In this high-pressured environment, it's more important than ever to make sure your message is getting through.

Companies that cultivate shareholder value

Lisa Rose, Dix & Eaton May 24, 2012

To conclude our discussion on the benefits of expanding your investor relations program to reach your employee-investors, I thought it might be helpful to see how some companies are doing so.

HHS-Porter campaign draws the right's ire

Frank Washkuch May 23, 2012

Encouraging consumers to request wellness visits, cancer screenings, and well baby visits aren't the sort of things that inspire placards and protests - except that they're a part of the Affordable Care Act, better known to many on the right as Obamacare.