Steve Barrett on PR

Big Data comes with Big Responsibility

Steve Barrett May 17, 2013

As I tried to enter the Upper East Side mansion where the Financial Times' 125th anniversary party was taking place a couple of weeks ago the room was so busy I literally couldn't get through the door.

The revolution will not be televised: it's gone mobile

Steve Barrett May 10, 2013

The findings of PRWeek's Agency Business Report and the slew of rationalizations of communications under the marketing function at companies including SAP, Visa, P&G, Virgin America, and Allstate are two reflections of a world fundamentally changing over the past 12 months.

Agency business verdict: must do better

Steve Barrett May 03, 2013

It was interesting to see Richard Edelman's response to the long-anticipated FleishmanHillard rebranding earlier this week.

Don't sacrifice comms on the altar of marketing

Steve Barrett April 26, 2013

PRWeek has written extensively about the rise in importance of marketing in the communications mix and the fact that PR is increasingly accessing the bigger budgets available from this source.

The first draft of a horrific week of history

Steve Barrett April 19, 2013

They used to call journalism the first draft of history. But that definition seems way out of date after a horrifying and unprecedented week of incidents across the US that led to multiple deaths, serious injuries, and shattered communities.

Emerald City a sparkling example of power of doing good

Steve Barrett April 12, 2013

A trip to Seattle this week brought the concept of businesses and organizations doing good as a means of doing good business firmly into focus.

SEC finally joins the battle of Hastings

Steve Barrett April 05, 2013

There was a time when companies could send out different messages to customers, investors, and staff and each group would be oblivious to what the other was hearing.

Is less more when it comes to agency P&Ls?

Steve Barrett March 29, 2013

It's that time of year again when the PRWeek team immerses itself completely in the world of PR agencies as we prepare our annual Agency Business Report, which will be published on May 1.

Sorrell Twitter comment highlights networks' conundrum

Steve Barrett March 22, 2013

WPP head honcho Martin Sorrell has been stirring the pot again this week by repeating his comments about Twitter being a "PR medium," not an advertising one.

Security must be top priority for brand publishers

Steve Barrett March 15, 2013

The suggestion that a Thomson Reuters employee helped members of Anonymous hack into the Los Angeles Times website is another reminder of the need for vigilance when it comes to publishing of all types.

STEVE BARRETT ON PR

Editor-in-Chief Steve Barrett's take on corporate communications and PR

ALSO ON THE BLOGS

Join the most dynamic talent community in communications.

Share your stories, photos, videos, questions, habits and insight.

The Cycle

Yahoo promises not to 'screw up' Tumblr

Brittaney Kiefer May 20, 2013

Just as Facebook assured users nothing would change when it acquired Instagram last year, Yahoo promised to keep Tumblr the same when it buys the blogging service for $1.1 billion.

The real leadership lessons of Dan Edelman

Julia Hood January 15, 2013

The agency he built was his most important client.

Wise words that have stuck

Chris Blake, Burson-Marsteller May 22, 2013

I had the great privilege of hearing our firm's founder, Harold Burson, speak at Boston University in 2011, and I will never forget the pearls of wisdom that he shared with the audience.

Obama takes Hispanic, women voters to seal win

Frank Washkuch November 07, 2012

President Barack Obama handily won re-election Tuesday night, taking more than 300 electoral votes. His campaign's outreach to Hispanic and women voters, and the Romney team's reliance on white voters, was largely cited as the reason why.