Steve Barrett on PR

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Steve Barrett on PR

PR at Cannes: turning point but not breakthrough

Steve Barrett June 18, 2013

So, the 2013 PR Lions have been awarded and the post mortems have begun in earnest, even before the official Cannes "opening ceremony" Tuesday night.

Find your inner PESO at the PRWeek Conference

Steve Barrett June 14, 2013

Last week I noted how much of the content on the official program at Cannes will focus on content and the owned, shared, and earned part of the PESO media mix that is increasingly dominating modern marketing.

It's time for PR to shine at Cannes

Steve Barrett June 07, 2013

A glance at the program for the Cannes Festival of Creativity, which kicks off in the south of France a week on Sunday, says a lot about the direction in which marketing communications is traveling.

CCOs can't be catalysts for change if they're out of a job

Steve Barrett May 31, 2013

Two big stories in the last week reflect the trend we have been following here at PRWeek for the communications function to be increasingly subsumed under marketing.

Walmart job an offer H+K's Bartlett couldn't refuse

Steve Barrett May 23, 2013

Soon-to-depart Walmart EVP for corporate affairs and government relations Leslie Dach is undoubtedly one of the most respected and powerful people in the PR industry.

Big Data comes with Big Responsibility

Steve Barrett May 17, 2013

As I tried to enter the Upper East Side mansion where the Financial Times' 125th anniversary party was taking place a couple of weeks ago the room was so busy I literally couldn't get through the door.

The revolution will not be televised: it's gone mobile

Steve Barrett May 10, 2013

The findings of PRWeek's Agency Business Report and the slew of rationalizations of communications under the marketing function at companies including SAP, Visa, P&G, Virgin America, and Allstate are two reflections of a world fundamentally changing over the past 12 months.

Agency business verdict: must do better

Steve Barrett May 03, 2013

It was interesting to see Richard Edelman's response to the long-anticipated FleishmanHillard rebranding earlier this week.

Don't sacrifice comms on the altar of marketing

Steve Barrett April 26, 2013

PRWeek has written extensively about the rise in importance of marketing in the communications mix and the fact that PR is increasingly accessing the bigger budgets available from this source.

The first draft of a horrific week of history

Steve Barrett April 19, 2013

They used to call journalism the first draft of history. But that definition seems way out of date after a horrifying and unprecedented week of incidents across the US that led to multiple deaths, serious injuries, and shattered communities.

STEVE BARRETT ON PR

Editor-in-Chief Steve Barrett's take on corporate communications and PR

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The Cycle

NY federal prosecutor's comms officer to join SVC

Brittaney Kiefer June 13, 2013

Ellen Davis, the top public affairs executive for US federal prosecutors in New York, is joining Sard Verbinnen & Co., the firm that represents a $15 billion hedge fund under investigation by Davis' employer.

The real leadership lessons of Dan Edelman

Julia Hood January 15, 2013

The agency he built was his most important client.

How to lose a client in three easy steps

Scott Signore, Matter Communications June 19, 2013

There is no shortage of reasons why a company will seek out new PR representation, but here I'm summarizing three points made to me by a number of new business prospects that have recently ended their working relationships with their PR agencies.

Obama takes Hispanic, women voters to seal win

Frank Washkuch November 07, 2012

President Barack Obama handily won re-election Tuesday night, taking more than 300 electoral votes. His campaign's outreach to Hispanic and women voters, and the Romney team's reliance on white voters, was largely cited as the reason why.