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Steve Barrett on PR Articles

Content and community is still PR's sweet spot

Steve Barrett September 14, 2012

There's no doubt that managing and producing content is one of the engines driving the growth of the PR industry - it is also causing the large agency networks to consider how they address content within their holding companies.

PRWeek to open up its website for one week only

September 08, 2010

PRWeek is having an "Open House" on its website next week.

PR must engage people on their own online turf

Steve Barrett September 02, 2010

PRWeek has spoken many times about Apple's unique approach to PR and the tech monolith was on top form again yesterday as it stole the thunder of several rivals who launched "iPad-busting" tablet computers at the IFA show in Germany today.

Army bidders rely on their creative cousins

August 27, 2010

The statutory five-year review of the US Army's $1.35 billion marketing and advertising program is no doubt keeping many agency networks busy in the so-called "slow" summer season.

PR media has never been more exciting

Steve Barrett August 06, 2010

One of my mantras is that there has never been a more exciting time to be working in media, while at the same time there has never been a more frightening time for our profession.

Third and fourth quarters will define PR recovery

Steve Barrett July 30, 2010

It is financial results season and the major marketing services holding companies have been reporting their numbers for the second quarter of 2010.

American PR industry is a rich tapestry

Steve Barrett July 23, 2010

I've been in Boston this week meeting PR agencies and service companies in the Massachusetts area. It's great to escape from the New York bubble and speak to people operating in different regional and discipline-specific markets.

Don't forget that PR strategies affect real lives

Steve Barrett July 09, 2010

Arizona has rightly come under increasing pressure for its ill-thought-out stop-and-search legislation on immigration.

PR needs media on the front foot

Steve Barrett June 25, 2010

So-called "traditional" media is going through fundamental changes as it deals with changing consumption habits and the proliferation of social media and free content.

Hoax press release cause for alarm

Steve Barrett June 18, 2010

This week's publishing of a fake press release in the US and UK about General Mills by PR Newswire raises fundamental questions about the procedures and checks carried out by information distribution services before they send out items on their networks.

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