Companies that cultivate shareholder value

Lisa Rose, Dix & Eaton May 24, 2012

To conclude our discussion on the benefits of expanding your investor relations program to reach your employee-investors, I thought it might be helpful to see how some companies are doing so.
 

How to tap into the shareholder value within

Lisa Rose, Dix & Eaton May 23, 2012

There are three simple steps you can take to expand your IR program to reach your employee-investors more effectively.
 

Shareholder value starts within

Lisa Rose, Dix & Eaton May 21, 2012

Institutional investors have long dominated the investor relations agenda.
 

Reversing the Times Square effect

Liz Kaplow, Kaplow May 18, 2012

I love to sit across the table from someone and just talk.
 

The power of CSR in building consumer relationships

Liz Kaplow, Kaplow May 16, 2012

Understanding the need for human connection is critical for any company that wants to create deeper relationships with its consumers and to elevate them to brand supporters and advocates.
 

Bringing humanity back in a technology-driven world

Liz Kaplow, Kaplow May 14, 2012

Last month, I sat on a panel with several other practitioners to discuss how the role of PR has evolved in recent years.
 

Brand journalism: everyone has a story

Thomas Hynes, PR Newswire May 11, 2012

At first blush, the words "brand journalism" might seem like a contradiction of terms.
 

How to write a blog post people will read

Thomas Hynes, PR Newswire May 09, 2012

For better or worse, catching people's attention is probably the most crucial component to a successful blog post.
 

How to speak blogger

Thomas Hynes, PR Newswire May 07, 2012

There's a tendency to treat bloggers as this mysterious group of online publishers. There's a tendency to treat them as a different species of media. Resist this tendency! Bloggers, like you and me, are just people.
 

Is a worldwide social media program possible?

Leslie Campisi, Hotwire May 04, 2012

It's now a bit of conventional wisdom that one of the keys to a successful social media engagement - or PR engagement, for that matter - is to assure that the content is localized for its audience.
 

Social media compliance, community management innovation

Leslie Campisi, Hotwire May 02, 2012

I think the next frontier for social media engagement involves scaling up without messing up.
 

The rise and fall of influence metrics

Leslie Campisi, Hotwire PR April 30, 2012

The Klout backlash was inevitable - and, if I'm being honest, enjoyable.
 

Too many ad execs think like Don Draper about PR

Patrick Slevin, Hill+Knowlton Strategies April 27, 2012

In today's fractured and explosive media age, public relations has surpassed advertising as the integrated communications and strategic counselor to clients, and Mad Men's Don Draper doesn't like it.
 

Four words can recharge your PR

Patrick Slevin, Hill+Knowlton Strategies April 25, 2012

Creativity, charisma, competence, and confidence. These four words are the building blocks for a satisfying career in public relations.
 

The Tao of PR: The eye of the beholder

Patrick Slevin, Hill+Knowlton Strategies April 23, 2012

I've learned over time that instead of trying to explain PR, I counter by asking "what do you think PR means?" The answers are predictably as different as the people, and they begin to reveal the Tao that is public relations
 

The new definition of PR: 'personal recommendation'

Peter Shankman, Vocus April 20, 2012

We need to start explaining to our clients that customer service is as important as PR, and that an army of half a million people screaming about how good your service is can be just as beneficial as a front-page article placement.
 

Time to get smarter about pitching journalists

Peter Shankman, Vocus April 18, 2012

Are we really this stupid? When we decide to go into PR, do we voluntarily hack off 90% of our brain cells and throw them into the garbage? Are we born this stupid? Or are we just lazy?
 

You have one brand - not personal or professional

Peter Shankman, Vocus April 16, 2012

How many times have we heard that we need to be careful about what we post within our "personal" brand because our "professional" brand could be hurt?
 

Selling in great ideas

Margaret Booth, M Booth & Associates April 13, 2012

There can be nothing more frustrating than having a great idea that colleagues or clients don't believe has merit.
 

Generating the best ideas

Margaret Booth, M Booth & Associates April 11, 2012

The old cliché — thinking outside of the box — might just have something to it.
 

Stale workplaces make for stale thinking

Margaret Booth, M Booth & Associates April 09, 2012

Every agency on the planet says they are truly creative, followed by "we really are not like all the other agencies that say they're creative and really aren't — we really are."
 

Your health business and brand health

Wendy Lund, GCI Health April 06, 2012

Change happens. And right now, like never before, the healthcare industry is transforming, particularly within the pharmaceutical industry.
 

A new way to think about consumer engagement in healthcare

Wendy Lund, GCI Health April 04, 2012

Let's take it as a given that healthcare companies have expressed a desire to focus on patient engagement.
 

Meeting the comms challenge of 'putting patients first'

Wendy Lund, GCI Health April 02, 2012

It's become a mantra lately: "As a company, we are committed to putting patients first."
 

Plan B: When politics and science intersect at the FDA

Nancy Hicks, Ketchum March 30, 2012

Healthcare represents one-sixth of the US economy and touches the lives of all Americans.
 

Lessons from a tattered pink ribbon

Nancy Hicks, Ketchum March 28, 2012

There is an old axiom that states, "It takes years to build a reputation and only hours to destroy one." These words are a cautionary tale for the Susan G. Komen for the Cure foundation and the controversy surrounding its decision to end its funding for Planned Parenthood.
 

An eventful year ahead for the healthcare industry

Nancy Hicks, Ketchum March 26, 2012

For healthcare communicators, 2012 will be an eventful year.
 

I ♥ Gilly Hicks

Andrea Coville, Brodeur March 23, 2012

True confession: I love Gilly Hicks. Trafficking in fun clothes, mostly underwear for teenagers and 20-somethings, some call her the cheeky cousin of Abercrombie & Fitch.
 

The reason why we suddenly care about kids

Andy Coville, Brodeur March 21, 2012

Does the name Joseph Kony ring a bell? Bet it does. Did you know who he was before the week of March 5? I didn't, and I suspect I'm not alone.
 

The secret to being relevant

Andrea Coville, Brodeur March 19, 2012

If you don't find this post relevant, you'll stop reading any second. So how can I make you stay? I need to give you something you'll feel in your bones and in your heart, and that you'll need to share with your friends.
 

When your reputation precedes you

Jeff Altheide, Gibbs & Soell March 16, 2012

When introduced to an executive years ago, I said, "Your reputation precedes you." He gave me a big grin and hearty "thank you" as he puffed out his chest - thus fulfilling his reputation for pomposity. I didn't say it was a good reputation.
 

When the Boomers bust

Jeff Altheide, Gibbs & Soell March 14, 2012

Much has been written about the impact of the Baby Boomer generation.
 

What the USP is not

Jeff Altheide, Gibbs & Soell March 12, 2012

In real-world marketing, a "unique selling proposition" is seldom unique for very long. Technology advances are quickly matched or exceeded.
 

Determine what success looks like before gauging it

Jim Joseph, Cohn & Wolfe March 09, 2012

I'd like to round out our series with some proactive measures that can keep you out of trouble.
 

Beware lack of insights, inconsistency, and no call to action

Jim Joseph, Cohn & Wolfe March 07, 2012

Marketers can prevent programs from failing by reading and reacting to some of the obvious, and not so obvious, warning signs.
 

How to read the marketing warning signs

Jim Joseph, Cohn & Wolfe March 05, 2012

How many times have you looked at a marketing program and said to yourself, "That will never work?" Sure enough, it quickly gets bashed in social media, is pulled off the market, and then written up as a disaster in the trade press.
 

Is a niche social network worth your brand's time?

Victoria Graham, Bite Communications March 02, 2012

When advising clients on the right marketing mix, I always recommend reserving at least 10% of their budget for experimental marketing.
 

Gogobot is redefining travel planning, sharing

Victoria Graham, Bite Communications February 29, 2012

TripAdvisor leads the travel social network pack with a whopping 60 million travel reviews and opinions from travelers around the world, and it is showing no signs of slowing down, especially with an IPO in its near future.
 

Gentlemen, start your search engines: social bookmarking for men

Victoria Graham, Bite Communications February 27, 2012

With more than 12 million unique monthly users, social bookmarking site Pinterest has seen an exponential rise in popularity in the past year, making it the world's fastest-growing social-sharing network.
 

Communications leading social business: Draft a social business strategy

John Bell, Social@Ogilvy February 24, 2012

If social business "describes how you are going to produce business value from that (social) behavior," as articulated in my earlier post, then what can a communications leader do to draft a social business strategy?
 

Communications leading social business: expand the PR skill set

John Bell, Social@Ogilvy February 22, 2012

As marketers, we are learning the value of integrated programs where we plan efforts across owned media (our controlled content), paid media (all advertising channel work), and earned media (wherever we earn people's attention and content).
 

Communications leading social business

John Bell, Social@Ogilvy February 21, 2012

The best communications leaders have long been strategic generals inside their organizations. They often serve as a right hand to a CEO and counsel the overall leadership through crisis and tough issues and tell them how to leverage advocacy.
 

Retool your office culture for Millennials

Mike Greece, The Pollack PR Marketing Group February 17, 2012

Charles Darwin once talked about how the species that survive will be those best at adapting to change.
 

The enduring PR value of books

Mike Greece, The Pollack PR Marketing Group February 15, 2012

It is surprising that in this 21st Century electronic media environment, one of the oldest communication vehicles — the book — continues to add significant value to a marketing campaign.
 

Clients have greater expectations for PR firms

Mike Greece, The Pollack PR Marketing Group February 13, 2012

Why should 2012 be any different than prior years in terms of what clients want from their PR agencies? Several reasons come to mind.
 

In the end, all healthcare is local

Robert Chandler, Chandler Chicco Companies February 10, 2012

Former House Speaker Tip O'Neill (D-MA) famously coined the phrase, "all politics is local." What the legendary Boston politician meant was that, if an elected official is to succeed, he must be sure everything he does connects to the folks back home.
 

Valuable to whom?

Robert Chandler, Chandler Chicco Companies February 08, 2012

It is a central tenet of healthcare reform - repeated so often it has become a kind of mantra - that our healthcare system must stop paying for procedures and begin paying for results.
 

Learn your lessons well

Robert Chandler, Chandler Chicco Companies February 06, 2012

Affordable, quality care is the primary goal of President Barack Obama's healthcare reform.
 

SOPA protests show commitment to fighting censorship

Emmanuel Tchividjian, Ruder Finn February 03, 2012

The Stop Online Piracy Act introduced by US Rep. Lamar Smith provoked strong opposition from the public, the blogosphere, and from Web content providers such as Wikipedia and Google.
 

Character defines the crisis response

Emmanuel Tchividjian, Ruder Finn February 01, 2012

On January 13, the Costa Concordia, a 144,000-ton, $600 million cruise ship with 4,200 passengers and crew members hit some rocks off the coast of the Italian island of Giglio and capsized.
 

Negative ads the norm, but not necessary

Emmanuel Tchividjian, Ruder Finn January 30, 2012

With the presidential election process in full swing, the public is subject to a great number of negative ad campaigns.
 

How corporate PR can undermine trust

Lev Janashvili, IR Maven January 27, 2012

Arguably, the PR industry is generally getting better at conveying the right messages to the right audiences at the right time.
 

Defining PR's CSR roadmap

Lev Janashvili, IR Maven January 25, 2012

Many of us advise clients on matters of corporate social responsibility.
 

Lack of trust will force PR to rethink its methods

Lev Janashvili, IR Maven January 23, 2012

We enter 2012 with the world around us mired in a crisis of trust.
 

Internal communications boost marketing ROI

Christine Barney, rbb Public Relations January 20, 2012

Using internal communications as an extension of marketing brings additional ROI to your bottom line.
 

Love the one you're with

Christine Barney, rbb Public Relations January 18, 2012

We know we are more likely to reap returns from someone who already does business with us than with a new prospect.
 

Winning awards is more than just an ego trip

Christine Barney, rbb Public Relations January 16, 2012

Every year, we face the frenzy of industry award season, scurrying to get our applications in order.
 

Content is a connection with the social consumer

Aedhmar Hynes, Text 100 January 13, 2012

Every company is a media company. It's a phrase we've heard time and time again since Tom Foremski penned it.
 

Community management holds social business in tact

Aedhmar Hynes, Text 100 January 11, 2012

As the realm of social business evolves and catches on with brands large and small, we've seen a number of new job functions come up - most notably, the role of the community manager.
 

The spokesperson evolution: executives to experts

Aedhmar Hynes, Text 100 January 09, 2012

Companies have historically relied on small groups of executives to get their messages out.
 

Myth 3: Ignorance is bliss

Erin Allsman, Brownstein Group January 06, 2012

For my final myth of the week, I'd like to reveal that PR professionals are not clairvoyant.
 

Myth 2: All ROI is tangible

Erin Allsman, Brownstein Group January 04, 2012

Time and again we hear about challenges many of us face laboring to demonstrate a quantitative, dollar-out dollar-in ROI on social media in a business-to-business, long sales cycle environment.
 

Debunking the location myth: New York or bust

Erin Allsman, Brownstein Group January 01, 2012

As PR professionals we're keeping pace with advancements, yet we seem unable to escape certain antiquated notions that linger from days past.
 

Achieving excellence in a large organization

Lawrence Lokman, Lokman Strategic Communications December 22, 2011

The communications chief needs to systematically identify, enlist, and maintain multiple leadership constituencies who feel vested in the program and are identified with its success.
 

Champion your creative team for inspired results

Lawrence Lokman, Lokman Strategic Communications December 21, 2011

Chief communications officers face a tough challenge in building breakthrough programs in large organizations. Bureaucracies eschew risk, which often results in watered-down creative.
 

Navigating big organizations, without going bust

Lawrence Lokman, Lokman Strategic Communications December 19, 2011

Stepping into a chief communications job at a major corporation, government, or nonprofit institution poses a unique set of challenges to any executive who wants to create a sustainable, high-impact program in which communications are respected, understood, and accorded priority.
 

Leaders must 'walk the talk,' manage differently, and communicate

Shelley Bird, Cardinal Health December 16, 2011

This week, we've explored how healthcare services giant Cardinal Health is overcoming the stigma of failure to move its business and employees toward an atmosphere more conducive to risk-taking.
 

Shift from 'binary thinking' to 'beta thinking'

Shelley Bird, Cardinal Health December 14, 2011

Cardinal Health's second lesson was to shift from "binary thinking" to "beta thinking."
 

Innovation at work: remove the stigma from failure

Shelley Bird, Cardinal Health December 12, 2011

Throughout my career across several continents and industries, one business edict has been clear: failure is not an option.
 

Prepare clients for an equity event

Jeannette Bitz, Engage PR December 09, 2011

'Tis the season for experts from seemingly every sector to look into their crystal balls and reveal their "predictions" for the upcoming year.
 

Moving clients from tactical to strategic is a two-way street

Jeannette Bitz, Engage PR December 07, 2011

It's easy to complain about clients that seem firmly set in tactical mode.
 

Key factors to consider when evaluating a potential client

Jeannette Bitz, Engage PR December 05, 2011

As the owner of an independent PR agency, one of my most important challenges is evaluating potential clients.
 

Corporate brands must add value to society

Robert Schooling, APCO Worldwide December 02, 2011

Why, when given the ability of companies to adapt quickly to technological change, would corporate brands be out of step?
 

It's time for corporate brands to step up

Robert Schooling, APCO Worldwide November 30, 2011

Corporate brands need to step up. Now is the time to rethink your corporate brand in light of new expectations.
 

Brand comms strategies must evolve with technology

Robert Schooling, APCO Worldwide November 28, 2011

Let's talk about brands for a minute. I think this may be an area where semantics have overtaken common sense.
 

Marketing to Muslims: The results speak for themselves

Lisa Mabe, Hewar Social Communications November 23, 2011

With all this talk of the "new" opportunity to reach Muslim consumers, let's explore a timely example of a brand and retailer doing just that.
 

Should my brand reach out to Muslim consumers?

Lisa Mabe, Hewar Social Communications November 22, 2011

Does your brand want to be inclusive of more consumer groups and increase sales?
 

A new multicultural opportunity emerges

Lisa Mabe, Hewar Social Communications November 21, 2011

Muslim consumers are ignored altogether by most companies in America.
 

PR is the highest form of flattery

Adrianna Giuliani, Devries PR November 18, 2011

Social media is the best friend of public relations.
 

The new face of 'PR girls'

Adrianna Giuliani, Devries PR November 16, 2011

I think it's time young women in PR get a rebrand of their own, one that reflects what it takes to be successful in our business today versus an outdated cliché.
 

There is an "I" in integration

Adrianna Giuliani, Devries PR November 14, 2011

This post is dedicated to anyone who has ever rebelled against power dotting.
 

When things are slow, speed up

Bretton Holmes, Holmes World Media November 11, 2011

I know it's counterintuitive, but the fact is that most businesses land their axe on the one thing they should protect in slow times: their image by way of their marketing.
 

Why the 'TRUST factor' must be included in your outreach

Bretton Holmes, Holmes World Media November 09, 2011

It never fails. Every time I meet with a group of "experts," I always ask, "How many of you are experts in what you do?"
 

Social media doesn't mean you get a ticket to the party

Bretton Holmes, Holmes World Media November 07, 2011

Social media. Everyone is doing it, but not everyone is doing it effectively.
 

What communicators can learn from Occupy Wall Street

Ryan Barr, IGB Group November 04, 2011

As Occupy Wall Street enters its eighth week, there are many takeaways that we can glean from the movement - regardless of your feelings about it.
 

Social media: One size does not fit all

Ryan Barr, IGB Group November 02, 2011

When it comes to corporate social media programs, I have heard it all.
 

Employee communications key to unlocking value in CSR programs

Ryan Barr, IGB Group October 31, 2011

Corporate social responsibility is by no means a new concept. It was debated back in the mid 1700s when Adam Smith authored The Wealth of Nations.
 

Excellence in PR is raceless

Wynona Redmond, National Black Public Relations Society October 28, 2011

In the aftermath of the election of President Barack Obama, much was said about a potentially post-racial society. Are we really post racial?
 

A network adds to your net worth

Wynona Redmond, National Black Public Relations Society October 26, 2011

At the National Black Public Relations Society, we know that the true value of our organization is in our network.
 

Networking is a PR mandate, especially now

Wynona Redmond, National Black Public Relations Society October 24, 2011

Just because America is in a recession doesn't mean I have to be in one. I've heard this theme echoed repeatedly from podiums across the country.
 

The time for PR to adapt is now

Jim Weiss, WCG October 21, 2011

It's easy to imagine the sales force for classified ads in 2005 as being too blinded by success to reinvent themselves. Our challenge in PR is to avoid the same mistake.
 

Variety of talents needed for changing media world

Jim Weiss, WCG October 19, 2011

PR firms need to keep pace with the fast-changing economic and media environment by hiring a variety of talents, grounding strategy and recommendations in analytics and research, measuring results, and adjusting those strategies.
 

Agencies must 'adapt or die' to stay relevant

Jim Weiss, WCG October 17, 2011

Early in the Brad Pitt movie Moneyball, his character Billy Beane says prophetically to one of his colleagues, "Adapt or die."
 

Community relations and multiethnic communities

Megan Smith, Brownstone PR October 14, 2011

With an ever-evolving media sphere, connecting with minority communities requires a mash up of traditional media, social media, and digital media.
 

Multiethnic communities and mobile marketing

Megan Smith, Brownstone PR October 12, 2011

According to the Pew Hispanic Center, 85% of native-born Latinos older than 16 years of age use the Internet, and 78% of native-born Latinos ages 25 to 34 who have Internet access use social networking sites such as Twitter, YouTube, and Facebook.
 

Marketing to a multiethnic audience

Megan Smith, Brownstone PR October 10, 2011

Appealing to a multiethnic community takes more than simply printing brochures in different languages or hiring a bilingual salesperson.
 

There's no reason the next big innovation can't come from PR

Miles Nadal, MDC Partners October 07, 2011

What happens when you pull money and brainpower together?
 

Stars aren't born; they're built

Miles Nadal, MDC Partners October 05, 2011

This new perception of the PR industry, and the resulting dollars flowing into it, has translated into an unprecedented groundswell of talent.
 

Move over advertising - let's talk PR

Miles Nadal, MDC Partners October 03, 2011

Those in the marketing and communications fields can feel it. How we perceive and define PR is changing drastically.
 

Reciprocal altruism is imperative to building customer advocacy

Michael Brito, Edelman Digital September 30, 2011

We as marketers need to change the way we think. For too long, we have inundated the community with one-way marketing messages.
 
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