startup

PR should prosper from wave of M&A deals in Silicon Valley

Beth Krietsch July 01, 2011

One of the largest and most rapid phases of M&As in tech sector history is taking place in Silicon Valley with new announcements every week.

Livescribe taps Bite for North America PR

Jason Shuffler December 14, 2010

SAN FRANCISCO: Livescribe, the startup audio and computing pen maker, picked Bite Communications for North American media and analyst relations programs.

Vertichem taps Gibraltar Associates

Jason Shuffler November 09, 2010

TORONTO: Vertichem hired Gibraltar Associates as its AOR for media and investor relations, strategic branding, and social media initiatives.

Foursquare finds its first PR agency

Jason Shuffler October 29, 2010

NEW YORK: Foursquare hired Kaplow PR as its AOR for messaging, media relations, and an education campaign on its location-based app.

Zynga issues RFP, looks to grow in-house PR team

Jason Shuffler October 26, 2010

SAN FRANCISCO: Zynga has put out an RFP seeking a consumer-focused PR agency.

Trevelino Keller lands cloud-technology startup SlimWare

Jason Shuffler September 15, 2010

ATLANTA: Computer repair and optimization software startup, SlimWare Utilities, has named Trevelino/Keller Communications Group its AOR for media and analyst relations, social media support, and strategic brand messaging.

Startup Dropbox picks Atomic PR

Jason Shuffler September 13, 2010

SAN FRANCISCO: Internet file sharing startup Dropbox hired Atomic PR as its AOR to build market awareness and expand the company's presence in the mobile and tablet computing scene.

Tech startup Bling Nation picks GolinHarris

Jason Shuffler August 19, 2010

LOS ANGELES: Mobile payment technology startup Bling Nation hired PR agency GolinHarris to be its AOR and build awareness of its product, including consumer education, media relations and social media.

Expert Q&A: Renee Blodgett, CEO and founder, Magic Sauce Media

Erica Morris February 03, 2010

Renee Blodgett founded Blodgett Communications, rebranding the agency as Magic Sauce Media in January to integrate social media, viral marketing, branding, and PR. She speaks with Erica Morris about integrating media and gaining exposure for start-up clients.

Startup launch benefits more from social media than stealth strategy

Brian Lustig December 30, 2009

Entrepreneurs probably had better luck securing a hug at one of the raucous healthcare town hall meetings than raising venture capital in 2009.

Chegg.com hires WS

Aarti Shah December 08, 2009

SAN FRANCISCO: Chegg.com, an online textbook rental company that recently raised an additional $57 million in venture capital, has hired Weber Shandwick.

Pocket Radar enlists PPMG as AOR

Aarti Shah November 13, 2009

CENTURY CITY, CA: Pocket Radar, a startup that designs and manufactures palm-sized speed radar devices, has selected Pollack PR Marketing Group as its AOR.

NY Times on Silicon Valley PR

Aarti Shah July 06, 2009

The New York Times yesterday reported on how the PR industry - particularly in Silicon Valley - is leveraging social media and personal relationships...