Starbucks

Starbucks CEO speaks to shareholders about values

March 22, 2012

Starbucks CEO Howard Schultz moved on from the vegatables (sic) snafu to deliver an inspirational speech about using scale for good at the coffee company's annual shareholders meeting in Seattle.
 

Starbucks promotes Brotman to digital chief

March 09, 2012

SEATTLE: Starbucks has promoted Adam Brotman, SVP and GM of Starbucks Digital Ventures, to the newly created role of chief digital officer, effective immediately.
 

Companies offer 'card check' compromise

March 23, 2009

Last week, I wrote about how labor and business organizations are using PR to communicate their positions on the Employee Free Choice Act, or...
 

Macy's, Sears Holdings also launch cause initiatives

December 22, 2008

In this week’s story on the endurance of cause marketing during this rough economic period, PRWeek mentioned Subaru and Starbucks...
 

Starbucks brews election buzz

Nicole Zerillo November 07, 2008

Valerie O’Neil, VP of global communications at Starbucks, told PRWeek via email that the company created brand messaging around the election following the Starbucks...

 
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