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Sports

Nike's Jordan Brand holds PR agency review

Lindsay Stein May 15, 2012

BEAVERTON, OR: Nike is reviewing PR agencies to find a partner for its Jordan Brand, confirmed a representative of the brand.

Rodale picks Catalyst to promote Nissan program

Lindsay Stein May 11, 2012

EMMAUS, PA: Rodale, the publisher of magazines such as 'Men's Health,' has chosen Catalyst Public Relations to lead communications for its annual marketing program conducted with Nissan.

Formula names Etchison sports, entertainment VP

Lindsay Stein May 08, 2012

EL SEGUNDO, CA: Formula PR has appointed Debbie Etchison VP of the agency's sports and entertainment division in Los Angeles.

Steve Barrett, Gideon Fidelzeid and Frank Washkuch discuss PRWeek's Agency Business Report; the 2012 election; social media's impact on sports; and a debate about journalistic standards and business models.

Linear advertising now looks as old-fashioned as the Masters

May 01, 2012

This year's Masters golf tournament became mired in controversy because one of the three commercial and media partners of the legendary golf tournament, IBM, now has a female CEO.

Big 12 Conference appoints H+K AOR

Lindsay Stein April 26, 2012

DALLAS: The Big 12 Conference has selected Hill+Knowlton Strategies as its AOR.

US Olympic Committee 'raises the flag' for Team USA

Lindsay Stein April 18, 2012

COLORADO SPRINGS, CO: The US Olympic Committee has launched a campaign with Cohn & Wolfe to support American Olympic and Paralympic athletes competing in the Summer Games in London.

Video: Matt Bourne, Major League Baseball

Gideon Fidelzeid April 06, 2012

PRWeek's Gideon Fidelzeid speaks with Matt Bourne, VP of business PR at Major League Baseball, about the second annual MLB Fan Cave.

IBM, Romney, Obama & the 'Masters'

Rose Gordon April 06, 2012

As pro-golfers enter the second day of the annual Masters tournament, politics and a high-profile woman CEO seem to be capturing more headlines than the players.

The PR Week - April 6, 2012

April 06, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss IBM's Masters controversy; PepsiCo and Coca-Cola's break from ALEC; paid media placements in China; and Target's appointment of a Hispanic PR agency.

Focus on character wins fans for Semper Fidelis All-American Bowl

Emory Sullivan April 01, 2012

JuniorRank Sports teamed with the US Marine Corps to create a high school football game, the Semper Fidelis All-American Bowl, that focused on students' academic achievement and personal integrity as much as their athletic talent.

Popchips leverages sports stars for charity campaign

Lindsay Stein March 30, 2012

SAN FRANCISCO: All-natural potato chip company popchips has launched a campaign to help consumers donate to charities in each of its 16 key markets in the US and Canada with the help of professional athletes.

The PR Week - March 30, 2012

March 30, 2012

Gideon Fidelzeid, Beth Krietsch and Lindsay Stein discuss Tupperware's new global AOR; promotion for Comcast's D'Arcy Rudnay; MLB's Fan Cave initiative; and JetBlue's crisis.

Social-savvy fans enter Major League Baseball's 'Fan Cave'

Lindsay Stein March 26, 2012

NEW YORK: Major League Baseball has amped up its social media and fan-engagement efforts with its second annual "Fan Cave" initiative.

The PR Week - March 23, 2012

March 23, 2012

Steve Barrett, Gideon Fidelzeid and Frank Washkuch discuss the Arthur W. Page Society's new framework for corporate comms; the NFL commissioner's stand on player safety; Fleishman-Hillard's account win; and the Obamas.

Ketchum extends Brazil offer to sports, entertainment

Lindsay Stein March 22, 2012

SÃO PAULO, BRAZIL: Ketchum has launched sports and entertainment marketing in its Brazil office, its first global expansion of the practice.

Eleven by Venus Williams hires Harrison & Shriftman

Beth Krietsch March 20, 2012

LOS ANGELES: Sportswear and lifestyle clothing line Eleven by Venus Williams has hired Harrison & Shriftman as AOR.

Aqua Lung taps Formula as agency partner

Lindsay Stein March 19, 2012

VISTA, CA: Diving equipment manufacturer Aqua Lung has selected Formula PR as its agency partner to increase national brand awareness.

Knicked in the bud

Gideon Fidelzeid March 16, 2012

Jeremy Lin is - though we might have to say "was" in the near future - a PR God-send. The obscure Harvard-educated, undrafted, Asian-American point guard's meteoric rise to the starting five of the New York Knicks is the stuff of which Hollywood movies - and brand marketers' dreams - are made.

TaylorMade '17' effort promotes RocketBallz clubs

Lindsay Stein March 09, 2012

CARLSBAD, CA: TaylorMade Golf Company is promoting its RocketBallz woods by leveraging its relationships with top players at this week's Cadillac Championship in Miami.

French/West/Vaughan picks up two sports clients

Lindsay Stein February 08, 2012

RALEIGH, NC: Athletic brands Arena North America and Skins International have named French/West/Vaughan AOR.

The PR Week - February 3, 2012

February 03, 2012

Steve Barrett, Gideon Fidelzeid, Frank Washkuch and Brittaney Kiefer discuss Facebook's IPO, the NFL's head of comms Paul Hicks, and the new PRWeek Tumblr.

Dunkin' Donuts taps into Boston's love of sports to attract new fans

Emory Sullivan February 01, 2012

After being named Dunkin' Donuts AOR in October 2010, RF|Binder launched a three-part effort rooted in Boston, the company's hometown.

Newsmaker: Paul Hicks, NFL

Gideon Fidelzeid February 01, 2012

After guiding the NFL during the 2011 lockout, its EVP of comms and public affairs is quarterbacking efforts on issues from player safety to global expansion.

A different view of the Super Bowl

Brittaney Kiefer February 01, 2012

Participants in an annual Innerscope Research study will experience all the norms of Super Bowl Sunday - friends, snacks, and beer - but they'll also wear sensory belts that monitor their heart rate, perspiration, and movement during the big game's commercials.

Under Armour pitches Newton before Super Bowl

Lindsay Stein January 27, 2012

BALTIMORE: Sports apparel brand Under Armour will reveal products as it interacts with consumers before Super Bowl XLVI.

Video: Steve Shannon, Hyundai

Lindsay Stein January 20, 2012

PRWeek's Lindsay Stein speaks with Steve Shannon, VP of marketing at Hyundai Motor America, about the company's marketing plans for the Super Bowl.

Entergy targets New Orleans sports fans with BCS event

Lindsay Stein January 09, 2012

NEW ORLEANS: Entergy Corporation has promoted its ties to New Orleans and Louisiana State University in the days before college football's BCS Championship game.