Sponsorship

Burson creates brand sponsorship specialty

Lindsay Stein November 01, 2011

NEW YORK: Burson-Marsteller has launched the "Fan Experience" offering to help brands interact with consumers through sponsorships.

H&K launches global sports marketing practice

Danielle Drolet July 25, 2011

LONDON: Hill & Knowlton has rolled out a new global sports marketing and sponsorship practice, and has appointed Andy Sutherden, UK managing director, to lead it.

Super Bowl location for 2014 provides opportunities

Kimberly Maul May 26, 2010

Yesterday, the NFL announced that the 2014 Super Bowl will be held at Meadowlands Stadium in New York/New Jersey.

Skyy remains for a second round with 'Sex and the City'

Aarti Shah May 01, 2010

Skyy Spirits teamed with Sex and the City for its 2008 movie, in a partnership that Dave Karraker, director of PR and events at Skyy, calls "successful beyond belief."

Is America ready to forgive Tiger?

Kimberly Maul April 12, 2010

While Tiger Woods didn't win the Masters (congrats to Phil Mickelson), the media is debating whether or not he won over the American public with his return to the sport.

Tiger Woods returns next week, sponsors and media prepare

Kimberly Maul April 02, 2010

Have you heard? Tiger Woods returns to golf next week at the Masters.

GE supports two-year Reagan Centennial campaign

Kimberly Maul March 23, 2010

SIMI VALLEY, CA: The Ronald Reagan Presidential Foundation (RRPF) launched a two-year multifaceted campaign, promoting the legacy of the former president who passed away in 2004.

Post Beijing, Games remain attractive venue for brands

February 01, 2010

With the 2010 Winter Olympics set to begin February 12 in Vancouver, several major sponsors are leveraging their affiliation with the iconic Games in communications efforts.

EA Sports sticking with Tiger Woods

Kimberly Maul January 06, 2010

Peter Moore, the president of EA Sports, wrote a blog post this week, noting that the company plans to stick by Tiger Woods, continuing in production of the Tiger Woods PGA Tour Online game

Sponsors continue to step away from Woods

Kimberly Maul January 04, 2010

AT&T terminated its contract with Tiger Woods on December 31, making it three sponsors who have dropped the embattled golf pro, the Associated Press reported.

Woods' recovery requires him coming forward, industry says

Chris Daniels December 10, 2009

NEW YORK: Tiger Woods could stand to lose millions in endorsement dollars, as allegations of multiple infidelities continue to pile up and tarnish his once pristine brand image.

Rethink your celebrity hire

December 04, 2009

Celebrities are used to move a lot of product in the US, and globally. They endorse liquors, clothing, phones, cars, political causes, and even other celebrities.

Nike misfires with Pro Combat event

December 01, 2009

Over several weeks this fall, Nike rolled out its new lightweight Pro Combat uniforms for its sponsored college football teams, including Virginia Tech, Texas Christian, and Ohio State.

Adidas drops sponsorship over Jordan's son

Kimberly Maul November 05, 2009

Marcus Jordan, son of basketball legend Michael Jordan, is causing some sponsorship drama at his school, the University of Central Florida.

Television personality Stephen Colbert is expanding to speedskating, sponsoring the US Speedskating team in the Vancouver Olympics after the team's largest financial sponsor, DSB Bank NV, declared bankruptcy.

Sponsors continue expansion at Fashion Week events

Alexandra Bruell September 22, 2009

NEW YORK: This year during New York Fashion Week, brands continued to follow designers as they push beyond the main tents of Bryant Park.

Country Music Association hires MS&L as first AOR

Kimberly Maul September 16, 2009

NASHVILLE, TN: The Country Music Association (CMA) hired MS&L as its first AOR in the organization's 50-year history, effective September 9, after a competitive pitch.

Bank of America goes digital for Chicago Marathon fundraising

Tonya Garcia September 04, 2009

CHICAGO: The Bank of America Chicago Marathon has launched its first digital fundraising effort, which will raise money for 22 charities.

P&G tackles sponsorship with NFL

Kimberly Maul August 06, 2009

CINCINNATI: Procter & Gamble, which announced a multi-year, marketing and sponsorship alliance with the National Football League on August 5, is in the planning stages of a communications strategy that will leverage the reputation of the NFL for its products.