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Special Reports

PR poised to rise above challenges

Keith O'Brien April 27, 2009

The dramatic decline of the economy in the second half of 2008 derailed agencies across the industry, many of which originally felt they were on pace for a record year.

Agency Business Report: Weathering the storm

April 27, 2009

By all accounts, 2008 was a year filled with both good and bad financial performances. Now, in the midst of a recession, agencies are working harder than ever to make the best of 2009.

Book of Lists 2008

December 22, 2008

Though 2008 was dominated by a groundbreaking presidential election, there was still plenty of other news. PRWeek's editorial team reviews the year's PR hits and misses.

A higher perspective

Erica Iacono November 10, 2008

CEOs are increasingly relying on digital media tactics in their marketing plans, finds the 2008 PRWeek/Burson-Marsteller CEO Survey.

Cause Roundtable: Worthwhile understanding

Jaimy Lee October 27, 2008

For its second-annual Cause Roundtable, PRWeek gathered marketers from agencies, corporations, and a nonprofit to share experiences in the increasingly popular area of cause marketing

Talent concerns

Ted McKenna, Ivey Overstreet August 25, 2008

Ted McKenna studies how economic woes impact the PR workforce

A strong start

Tanya Lewis August 25, 2008

Seven industry veterans look back at the lessons they learned from their very first days in the PR field.

HR Roundtable: A hire view

Gideon Fidelzeid August 25, 2008

From generational considerations to new media, PRWeek's HR roundtable looks at various recruitment and retention issues

Views from the middle

Jaimy Lee August 25, 2008

Mid-level PR pros share their perspectives on a variety of topics in a PRWeek survey.

Youth is served

Nicole Zerillo August 25, 2008

From self evaluation to how colleagues view you, Nicole Zerillo seeks answers to questions many young PR pros ask

Marketing Management Survey 2008: The digital effect

Erica Iacono June 23, 2008

Even in the midst of an economic downturn, marketers are planning to increase their financial and strategic commitment to online and new media initiatives. As Erica Iacono discovers, those brands that are fully engaged in this space have found real value in the opportunities it affords.

Multicultural Roundtable: Diverse viewpoints foster discussion

Kimberly Maul June 08, 2008

Keith O'Brien and Kimberly Maul were in Atlanta to discuss multicultural PR.

Poised for challenge

Keith O'Brien April 28, 2008

Thanks to the combination of digital work and increased global assignments, PR's recent momentum continued in 2007. However, economic uncertainties cloud the future.

Salary Survey 2008: A cautious optimism

February 25, 2008

Though talks of a downturn loom over the industry, the current job market continues to provide a plethora of opportunities for PR practitioners in various settings and at a range of experience levels.

PRWeek awards finalists 2008

January 14, 2008

Winners will be announced at the PRWeek Awards dinner in New York City on March 6

Editors' Choice 2008: The change agent

Erica Iacono, Keith O'Brien January 07, 2008

Dell's expectations for the new super agency Da Vinci are quite high, meaning the marketing world is going to be watching very closely to see if the WPP firm can actually succeed.

Book of Lists 2007

December 24, 2007

In a year filled with recalls and resignations, Beckham and blockbuster deals, there were plenty of PR hits and misses. PRWeek's editorial team looks at the best and worst of the bunch.

On the beat: media

Hamilton Nolan December 23, 2007

The biggest media story of 2007 - in fact, the only real media story of 2007 - was the changes being inflicted on the media by the Internet. Every other story was an offshoot of this fundamental dynamic.

On the beat: corporate/financial; PR services

Tonya Garcia December 23, 2007

This year has been particularly tumultuous for corporations, financial services companies, and even the average homeowner, creating a need for a more free exchange of information than many executives are accustomed to.

On the beat: entertainment/Los Angeles

Randi Schmelzer December 23, 2007

Entertainment PR masterminds have relied on the most innovative new-media tactics to connect with consumers. Still, 2007 might ultimately be remembered as the year PR looked back.

On the beat: healthcare

Marc Longpre December 23, 2007

It's fair to say that healthcare hasn't enjoyed this type of attention in many years. From Michael Moore to Steve Case, just about everyone wanted to weigh in on our beleaguered system.

Diversity Survey 2007: Progress report

December 17, 2007

Erica Iacono moderates this virtual roundtable where PR educators share their perspectives on the diversity issue—and what agencies and corporations can do to improve the situation

40 Under 40 2007

December 03, 2007

In this first-ever special, PRWeek's editorial team looks across agencies, corporations, and nonprofits to profile 40 professionals under the age of 40 who demonstrate innovative thinking, strong determination, and results that indicate a long and successful career in the PR industry.

CEO Survey 2007: A true test of leadership

Erica Iacono November 12, 2007

CEOs are facing more challenges than ever as they try to establish influence within their industries, communicate effectively with internal and external audiences, and maintain corporate reputation.

Portraits of Power

October 15, 2007

Today's PR business is being driven by a number of individuals at agencies and corporations who are powerful for very different reasons. For the first time, PRWeek ranks the 25 most dominant players in the industry.

Power List sets benchmark for an evolving PR industry

Julia Hood October 12, 2007

Seminar, formerly known as PR Seminar, is an annual gathering of communications leaders who come together to listen to speeches delivered by corporate CEOs and various sector gurus on topics both PR-related and not.