South By Southwest

Always make room for ideas such as Homeless Hotspots

Bernadette Casey April 01, 2012

BBH's Homeless Hotspots effort enlisted about a dozen homeless people to man South by Southwest wearing Homeless Hotspots T-shirts and providing a high-quality connection on 4G devices for a donation.

The PR Week - March 16, 2012

March 16, 2012

Steve Barrett, Rose Gordon and Lindsay Stein discuss the ANA/WFA Global Marketing Conference; South by Southwest; changes at Edelman; and Goldman Sachs' controversy.

Avoiding a 'culture of fear' in the attention economy

Chad Latz, Cohn & Wolfe March 14, 2012

As marketers, we describe it as a need to "cut through the clutter" or a desire to be "disruptive," but what we are really talking about is commanding our share of the attention economy among consumers.

Video: SXSW Interactive 2012

Rose Gordon March 13, 2012

PRWeek's Rose Gordon met with PR and marketing executives at the South by Southwest Interactive festival in Austin.

Suggestion for a better 'homeless hotspot'

Rose Gordon March 13, 2012

If you subscribe to the theory that all press is good press, then maybe a "homeless hotspot" is right up your alley.

Connections among causes, consumers, and companies

Chad Latz, Cohn & Wolfe March 12, 2012

Social giving has the possibility for becoming one of the greatest enablers of social change.

The role of comms in rethinking civilization

Chad Latz, Cohn & Wolfe March 11, 2012

I've noticed that I have found myself gravitating towards big topic panels here at South by Southwest Interactive, partly because I am more into subjects that act as catalysts for thought.

SXSW: Meet me in the lounge

Rose Gordon March 11, 2012

It's raining in Austin, but the streets are teeming with tech fanatics, digital geeks, marketers, and entrepreneurs all necklaced with bright orange SXSW badges.

The 'new' Apple brand #FAIL

Chad Latz, Cohn & Wolfe March 09, 2012

I've made it to Austin, TX, for this year's South by Southwest Interactive festival, badge in hand and ready to roll.

Race for SXSW's 'big app' was over before it started

Jason Schlossberg, Kwittken+Co. March 09, 2012

Has the PR industry put the cart before the horse at this year's South by Southwest Interactive Conference?

Jaguar to take 'Feel Alive' effort social at SXSW

Lindsay Stein March 02, 2012

MAHWAH, NJ: Jaguar Land Rover will boost the consumer outreach and social media components of its global "Feel Alive" initiative at the annual South by Southwest music and film festival.

CEO Q&A: Kevin Hartz, Eventbrite (Extended)

Danielle Drolet March 01, 2012

Kevin Hartz, CEO of Eventbrite, an online ticketing platform that launched in 2006, talks to Danielle Drolet about growth and South by Southwest plans.

PepsiCo quenches thirst of many seeking SXSW news

Beth Krietsch June 01, 2011

PepsiCo has partnered with South By Southwest (SXSW) for the past three years, but in 2011 it sought to make an impact among digital influencers.

Intuit hits SXSW to bolster awareness of GoPayment

Bernadette Casey May 01, 2011

Intuit recently launched a product-specific Twitter handle for its mobile payment application GoPayment. It sought to boost awareness for the product at South by Southwest in Austin, TX.

Cartoonist captures SXSW's odd artistic, corporate mix

Dave Armon March 15, 2010

A presentation by a corporate product manager-turned-cartoonist Tom Fishburne, senior marketing director of Europe at Method Products, captured the complex vibe of this week's SXSW Interactive conference.

Chevrolet builds up social media engagement through SXSW sponsorship

Kimberly Maul March 03, 2010

AUSTIN, TX: As an official sponsor for music, film, and interactive festival South By Southwest (SXSW), General Motor's Chevrolet brand is engaging with influencers through a social media road trip and experiential marketing at the event, in Austin, TX, from March 12 to 21.