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Sony
EMusic faces PR challenge in the wake of Sony partnership, pricing announcements
Kimberly Maul
June 04, 2009
Indie music subscription service eMusic has
angered users
by not being entirely
transparent
about raised prices. On June 1, the company announced it...
Studios still beholden to TV spend
Rose Gordon
April 20, 2009
As the season for summer blockbusters approaches, movie studios find themselves wedded to similar "blockbuster" marketing spends that rely heavily on TV advertising, the
Will Sony layoffs impact comms?
Aarti Shah
December 09, 2008
Sony Electronics
announced
today that it would eliminate 8,000 jobs and cut back on planned investments. When asked whether the cutbacks would impact Sony's...
Branding with Bond
Kimberly Maul
August 15, 2008
Harry Potter may
not
be gracing movie theaters this fall, but another British leading man will be: James Bond.
Quantum of Solace
hits theaters...
E3 kicks off
Kimberly Maul
July 15, 2008
E3 Media & Business Summit
, the annual video game conference, kicked off today in Los Angeles and the industry is trying to promote itself,...
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