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Software

VMware reviews PR account

Brittaney Kiefer June 04, 2013

PALO ALTO, CA: Software maker VMware is reviewing its US PR AOR account.

Clients want espresso - not latte - from their agencies

Mark Stouse, BMC Software June 01, 2013

BMC Software recently conducted a search for a new global agency.

Informatica names H+K Strategies global AOR

Brittaney Kiefer May 28, 2013

REDWOOD CITY, CA: Software company Informatica is set to hire Hill+Knowlton Strategies as global AOR in a consolidation of its PR agency roster.

Email marketing, social management simplified

Tanya Lewis May 06, 2013

Vbout provides marketing software created primarily for agencies, chain businesses, and franchises.

Agile Alliance retains Catapult

Brittaney Kiefer April 05, 2013

BOULDER, CO: Nonprofit organization Agile Alliance has retained Catapult PR-IR as AOR for the seventh consecutive year.

Cision teams with Marketwire on press releases

Brittaney Kiefer March 18, 2013

CHICAGO: Cision has partnered with Marketwire to expand its press release distribution service.

BMC awards multimillion-dollar AOR contract to WCG

Brittaney Kiefer February 12, 2013

HOUSTON: IT management software company BMC Software has awarded its multimillion-dollar global AOR account to WCG.

Vocus releases updated marketing suite

Brittaney Kiefer January 16, 2013

BELTSVILLE, MD: Cloud marketing software provider Vocus has released additional features for its marketing suite that further integrate services across the platform.

Redwood, Hotwire plan push for cloud, IT software

Brittaney Kiefer January 11, 2013

NEW YORK: Redwood Software is working with Hotwire to raise awareness of its cloud offering and business process software as the company marks its 20th anniversary this year.

Four firms vie for BMC Software global AOR account

Brittaney Kiefer December 14, 2012

HOUSTON: IT management software company BMC Software has issued a multimillion dollar RFP for a new global AOR.

CA Technologies expands work with Hill+Knowlton

Brittaney Kiefer December 11, 2012

NEW YORK: CA Technologies has expanded Hill+Knowlton Strategies' role with the IT management software company to include work for its Solutions Group.

Vocus Q3 revenue up, but company reports $3.8m loss

Lindsay Stein October 23, 2012

BELTSVILLE, MD: Cloud marketing software company Vocus reported third-quarter revenue of $45.2 million on Tuesday, a 57% increase compared with the same period of 2011. However, it also ran a $3.8 million net loss in the quarter, and it reported a $3.4 million loss from operations.

Pegasystems hires Hotwire as AOR

Brittaney Kiefer September 14, 2012

NEW YORK: Software provider Pegasystems has selected Hotwire as PR AOR for North America.

Symantec picks Edelman as global consumer AOR

Brittaney Kiefer June 27, 2012

NEW YORK: Symantec, the maker of Norton computer anti-virus software, has selected Edelman as global AOR for its consumer business unit.

Vocus' PR suite info is user friendly and easy to export

Tanya Lewis April 30, 2012

Vocus' PR suite software provides a media database of more than 400,000 journalists and bloggers; news, blog, and social media monitoring; analytics; and press release distribution.

Axure jumpstarts projects, enables collaboration

Tanya Lewis April 23, 2012

Axure RP provides interactive wireframe software with prototyping and specification tools.

CMO Q&A: Lauren Flaherty, Juniper Networks (Extended)

Lindsay Stein November 01, 2011

Juniper Networks CMO Lauren Flaherty speaks with Lindsay Stein about building brand awareness and relevance beyond a b-to-b audience

DC Influencer: Rich Taylor, Entertainment Software Assoc.

November 01, 2011

Entertainment Software Assoc. SVP of comms and industry affairs Rich Taylor discusses the widening reach of his organization and sector.

Oracle to acquire RightNow Technologies for $1.5bn

Danielle Drolet October 24, 2011

BOZEMAN, MT: Oracle said it will acquire RightNow Technologies, a social customer-relationship management service, for $1.5 billion.

Why PR is feeding on software

Carol Edwards, Finn Partners August 26, 2011

The Wall Street Journal recently published an opinion piece by Marc Andreessen titled "Why software is eating the world."

Buddy Media raises $54m for social media marketing

Brittaney Kiefer August 15, 2011

The tech world was abuzz when Buddy Media, a provider of software that helps brands manage their social media presence, announced it had raised $54 million in its latest round of financing.

Cision offers free software to PR students

Jason Shuffler September 07, 2010

CHICAGO: Public relations software and tools company Cision enhanced its on-demand College and University Program and made it free to students.

Wowza looks to Wall Street

Jason Shuffler August 23, 2010

SALT LAKE CITY: Streaming-video server software business Wowza Media Systems hired PR agency Wall Street Communications for media exposure.

Zeus hires March Communications

Aarti Shah March 01, 2010

BOSTON: UK-based Zeus Technology has hired March Communications to handle its US PR services, following a competitive search.

KPG hires RFPR as AOR

Christina Capodice October 28, 2009

LOS ANGELES: KPG Solutions hired RFPR, an LA-based PR and marketing firm, as its AOR.

Cision and LexisNexis to release new CisionPoint

Christina Capodice October 22, 2009

CHICAGO: Cision partnered with LexisNexis to add the database's contents to a new version of CisionPoint, its on-demand PR software platform, that will be released in December.