Social Networks

Is a niche social network worth your brand's time?

Victoria Graham, Bite Communications March 02, 2012

When advising clients on the right marketing mix, I always recommend reserving at least 10% of their budget for experimental marketing.

Must brands have a Google+ page if they want to be active in social media?

March 01, 2012

With the imminent Facebook IPO valued in the low gazillions, one would be forgiven for fatalistic exaltations such as, "Game over."

Video: Ritesh Patel, Chandler Chicco Companies

Lindsay Stein February 24, 2012

PRWeek's Lindsay Stein and Ritesh Patel, digital and social evangelist at Chandler Chicco Companies, discuss how videos, mobile apps and social networks are changing the healthcare industry.

Social media: One size does not fit all

Ryan Barr, IGB Group November 02, 2011

When it comes to corporate social media programs, I have heard it all.

Volkswagen rolls out PR push for new Beetle

Chris Daniels April 21, 2011

NEW YORK: Volkswagen plans to leverage traditional media like The Oprah Winfrey Show, the Super Bowl and MTV through a number of platforms, as part of its PR efforts to introduce the re-launched Beetle to a wider demographic.

Yahoo, Google integrate more social networks into search

Aarti Shah February 25, 2010

Yahoo announced it is building upon its relationship with Twitter by integrating the service throughout its Web site, similar to the recent expansion it did with Facebook.