social networking

Comms to play big part in Facebook post-IPO growth

Steve Barrett February 03, 2012

Facebook dominated the news this week as it released its IPO filing with a view to raising $5 billion, which would value the social network at something in the region of $100 billion.

Video: Katherine Barna, Tumblr

Lindsay Stein October 21, 2011

Katherine Barna, head of communications at Tumblr, discusses the advantages of using the fast-growing blogging platform and the company's communications structure.

The future of communications is coordination

Brad McCormick, Cohn & Wolfe October 14, 2011

There is a huge difference between having a big idea and actually making that big idea a reality.

Google+ has instant impact on social media landscape

David Ward September 01, 2011

New social media network Google+ attracts 25 million-plus users by the first week in August, according to comScore.

Comms pros gear up for Google+

Beth Krietsch July 15, 2011

With more than 10 million users sharing nearly one billion pieces of content each day, the Google+ social networking service has potential to be a true game changer.

LinkedIn: adding some sizzle to the steak

Nada Arnot, RF Binder May 27, 2011

The quiet social network, LinkedIn, has been quite loud lately.

Avoiding 'Ready... Fire... Aim' with social media strategy

Nada Arnot, RF Binder May 25, 2011

With nearly 600 million people on Facebook, 300 million on Twitter, 80 million on LinkedIn, and 2 billion videos viewed daily on YouTube, it's hard to argue that your brand shouldn't join the social media party.

Frito-Lay launches national campaign in NYC

Matthew McGevna April 12, 2011

PLANO, TX: PepsiCo's Frito-Lay division has launched a nationwide campaign to raise awareness of the company's food processing methods and future product goals.

Social media raises familiar questions for law firms

Jay Jaffe February 01, 2010

I recently spoke at a state Continuing Legal Education program about how law firms prepare social media policies.

HarperCollins creates 'Inkpop' social site for teens, authors

Kimberly Maul January 27, 2010

NEW YORK: HarperCollins launched an online social networking platform for teens called Inkpop, expanding on the book publisher's digital strategy, which includes reaching out more directly to consumers.

Edelman nets LinkedIn's India work

Aarti Shah January 07, 2010

In September, we wrote about an RFP that LinkedIn had issued in India, considered one of its fastest growing markets.

AP promotes manager of social networks

Kimberly Maul January 07, 2010

NEW YORK: The Associated Press promoted Lauren McCullough to manager of social networks and news engagement at the new AP Nerve Center.

Expert Q&A: Kevin Miller, EVP of marketing and sales, SalesFusion

Erica Morris January 05, 2010

Kevin Miller, EVP of marketing and sales for SalesFusion, a marketing software provider, speaks with Erica Morris about social media, b-to-b strategy, and trends for 2010.

Latino social networking site launches tourism campaign

Erica Morris December 31, 2009

WEST PALM BEACH, FL: Latino social networking site Quepasa is launching a social media campaign aimed at showcasing the natural beauty of Acapulco, Mexico.

Facebook makes calculated risk

December 18, 2009

As the social networking leader, Facebook holds a privileged position. It has the power to set the tone in a still evolving community where more and more of us are spending more and more time.

Facebook move fuels IPO speculation

Rose Gordon November 24, 2009

Facebook introduced a dual-class stock structure. Though the social network released statements saying it is not planning an IPO at this time, the speculation is already running rampant.

Q&A: Incoming PRSA chair Gary McCormick

Erica Morris November 23, 2009

The Public Relations Society of America (PRSA) recently named Gary McCormick 2010 chair of the organization. He will step into his new role January 1.

Twitter to do away with 'suggested users' lists?

November 17, 2009

Twitter will do away - at least temporarily - with its "suggested users" list that highlights some of the most popular Twitterers, the Associated Press is reporting.

Ad spend on social networks is increasing

Kimberly Maul September 25, 2009

The Nielsen Company reported that estimated online advertising spend on the top social network and blogging sites was $108 million in August 2009, a...