Social Media

Levi's 'pioneers' a global interactive campaign

Alexandra Bruell July 02, 2009

SAN FRANCISCO: Levi's launched "Go Forth," a global branding campaign which focuses on a theme of the American pioneer, in an effort to reach its target of 18-33-year old men through social media-based PR and traditional advertising.
 

Journalist Q&A: Kara Swisher, All Things Digital

Aarti Shah July 02, 2009

Kara Swisher is co-executive editor of the Dow Jones-owned All Things Digital. She talks to Aarti Shah about the leaner nature of online journalism and the monetization of Web 2.0.
 

Showtime's Nurse Jackie campaign brings in record ratings

Kimberly Maul July 02, 2009

For the series premiere of Nurse Jackie, Showtime focused its PR on the show's star, Edie Falco, making her return to premium TV after The Sopranos.
 

Virgin Atlantic's 'Vtravelled' site aims to inspire

Jaimy Lee July 02, 2009

The day after Virgin Atlantic celebrated its 25th birthday, the UK-based airline launched Vtravelled, an online travel community that encourages conversation among travelers and provides information about planning a trip.
 

Ogilvy hires former SanDisk PR manager

Aarti Shah July 02, 2009

SAN FRANCISCO, CA; Ogilvy PR Worldwide has hired Rachel Polish as VP of digital strategy for the 360 Digital Influence Group on the West Coast.
 

Martek Biosciences raises awareness about brain health online

Jaimy Lee July 01, 2009

COLUMBIA, MD: Martek Biosciences launched a campaign on June 23 to raise awareness with Baby Boomers about brain health as well as the company's line of branded health products.
 

Personal digital brands drive companies to diversify talent

Rose Gordon July 01, 2009

The communications field has always had its share of bold-faced names, but the industry was more often found toiling behind the scenes.
 

MS&L offering $100K in pro bono communications to NY nonprofit

Tonya Garcia July 01, 2009

NEW YORK: MS&L is accepting applications for the 2009 Be:Cause Community Connected Award, which offers $100,000 in PR and social media support to a New York metro area nonprofit that focuses on youth and young adults.
 

Media Logic launches 'Zeitgeist & Coffee' for social media management

Tonya Garcia July 01, 2009

ALBANY, NY: Marketing firm Media Logic has launched Zeitgeist & Coffee, a social media management tool.
 

Leadership transition comms requires broader strategy in current economy

Frank Washkuch July 01, 2009

With the economic downturn on the minds of consumers, shareholders, and other corporate stakeholder groups, it's important for companies to communicate stability.
 

Communications can boost brands as consumers remain cautious in recession

Aarti Shah July 01, 2009

Reports of truncated consumer credit streams, shrinking personal wealth, and the reality of job insecurity mean consumers are going to remain reluctant buyers, even after the economy eventually limps back to health.
 

Timex brings its brand and style up-to-date with women-focused effort

Nicole Zerillo July 01, 2009

Timex, a watch brand best known for its low price point and largely male consumer base, is currently leveraging a 360-degree campaign to expand its market and create brand relevancy among fashion conscious, female consumers.
 

Government entities follow Americans' lead by boosting their digital presence

Jaimy Lee July 01, 2009

As more Americans have gone online, social media has become essential to public affairs strategy.
 

Despite steps forward, social media measurement still a work in progress

Tonya Garcia July 01, 2009

On June 4, Sysomos, a company that has been quietly operating in Toronto since 2005, launched Sysomos Media Analysis Platform (MAP) and Sysomos Heartbeat.
 

Quicken reaches money-managing, young consumers with iPhone app

Aarti Shah July 01, 2009

Quicken wanted to reach the 25- to 35-year-old "paycheck-to-paycheck" demographic that is just learning to manage its money.
 

This month's buzziest Web service: Almost.at

Aarti Shah July 01, 2009

Almost.at is a Web-based tool that allows users to follow events in real time across Twitter, Flickr, YouTube, and a variety of other online services.
 

Journalist Q&A: Ben Popken, The Consumerist

Frank Washkuch July 01, 2009

Ben Popken saw The Consumerist ads a few years ago, and took swipes at them on his blog.
 

With social media, PR pros can no longer be anonymous

Matt Broder July 01, 2009

Am I the only PR professional having a crisis these days?
 

Integrated efforts call for full participation from the start

Erica Iacono July 01, 2009

This month's feature examines how several companies are approaching the concept of integrated marketing.
 

Corporate sustainability is key to survival

Lou Thompson July 01, 2009

Corporate sustainability is here to stay. The real question is how long it will take for the C-suite and boards of directors to adopt a business approach that goes well beyond the traditional means of creating and developing corporate value.
 

Brands get creative with integrated marketing

Kimberly Maul July 01, 2009

Integrated marketing has been an industry ideal for years. Kimberly Maul provides a look at some of the companies that are actually making it happen.
 

Pekarek is an advocate for change at GSK

Jaimy Lee July 01, 2009

When Nancy Pekarek assumed her new position as the VP of communications for GlaxoSmithKline, it was the next step in a 15-year career with the second-largest pharma company in the world.
 

Liz Claiborne fights teen dating abuse by engaging parents, forging partnerships

Alexandra Bruell July 01, 2009

Since 1991, Liz Claiborne's (LC) "Love is Not Abuse" CSR program has focused largely on ending teen dating abuse through research and school curriculum.
 

Jim Beam gives consumers control of building the brand's social media buzz

Frank Washkuch July 01, 2009

Beam Global Spirits & Wine, best known as the maker of Jim Beam bourbon, has a distilling tradition older than 200 years.
 

David's Bridal spreads love online

Tanya Lewis July 01, 2009

National retailer David's Bridal's (DB) was concerned about online criticism of customer service, and it wanted to create positive online interaction.
 

AT&T hires Boles as public policy spokesperson

Jaimy Lee June 30, 2009

WASHINGTON: AT&T tapped Margaret Boles as director of media relations in Washington, effective June 29.
 

Tortilla company hopes social media campaign sways creditors

Kimberly Maul June 30, 2009

TAMPA, FL: La Bonita Ole is using social media to spread the story of the company, which is facing financial problems, and encourage consumers to buy their products: tortillas.
 

Beckerman PR acquires Avalanche

Kimberly Maul June 30, 2009

BEDMINSTER, NJ: Beckerman PR acquired Hackensack, NJ-based Avalanche Strategic Communications in move that the firm says will bring its billings up to $6 million.
 

GSK taps Furia Rubel to promote Impact Awards

Jaimy Lee June 30, 2009

PHILADELPHIA: GlaxoSmithKline (GSK) hired Furia Rubel Communications for the third year in a row to promote the pharmaceutical company's 13th Annual Impact Awards.
 

American Airlines challenges New York customers via Facebook

Kimberly Maul June 29, 2009

NEW YORK: American Airlines is using Facebook to connect with customers in the New York metro area, launching the "NYC Challenge 10,000" campaign on June 26.
 

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