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Social Media

GM shifts to content creation strategy on Facebook

Chris Daniels May 24, 2012

GM's decision to stop buying advertising on Facebook and pass on running spots during next year's Super Bowl signals that the automaker will emphasize content creation and customer service on social media.

'Everyone else is doing it' is no social strategy

Tom Biro, Allison+Partners May 24, 2012

Just before Facebook's much ballyhooed IPO a week ago, news got out that General Motors would be pulling its ad spend from the social network, causing quite a bit of discussion about Facebook's revenue potential and, more importantly, how digital advertising activities should fit into the marketing mix.

Socializing health: stuck between a rock and a hard place

Ame Wadler, Zeno Group May 18, 2012

Consumer brands, politicians, and even b-to-b enterprises are mastering social media.

The economics of engagement

Bob Feldman, PulsePoint Group May 18, 2012

Digital and social media practices in most companies have reached a level of maturity that go well beyond experimentation.

Livestreaming, social media stretch the impact of live events

Chris Daniels May 11, 2012

Marketing and communications professionals are taking advantage of cost-effective digital and social media tactics to help brands get the most out of events they produce or sponsor.

The PR Week - May 4, 2012

May 04, 2012

Steve Barrett, Gideon Fidelzeid and Frank Washkuch discuss PRWeek's Agency Business Report; the 2012 election; social media's impact on sports; and a debate about journalistic standards and business models.

Video: Chris Graves, Ogilvy Public Relations

Frank Washkuch May 04, 2012

PRWeek's Frank Washkuch speaks with Chris Graves, global CEO of Ogilvy Public Relations, about the strategy behind Social@Ogilvy.

Is a worldwide social media program possible?

Leslie Campisi, Hotwire May 04, 2012

It's now a bit of conventional wisdom that one of the keys to a successful social media engagement - or PR engagement, for that matter - is to assure that the content is localized for its audience.

Social media compliance, community management innovation

Leslie Campisi, Hotwire May 02, 2012

I think the next frontier for social media engagement involves scaling up without messing up.

The rise and fall of influence metrics

Leslie Campisi, Hotwire PR April 30, 2012

The Klout backlash was inevitable - and, if I'm being honest, enjoyable.

Finding the perfect social media balance

Eileen Sheil, Cleveland Clinic April 27, 2012

Social media can give PR pros a great advantage and allow them to broaden a company's message.

Video: Katy Lachky, Crocs

Lindsay Stein April 27, 2012

PRWeek's Lindsay Stein speaks with Katy Lachky, VP of global communications at Crocs, about the company's spring campaign and social media efforts.

Creative brands celebrate the latest Facebook transformation

Wendi Leggitt, DKC Connect April 25, 2012

When Facebook comes knocking, brands answer.

Digital storytelling will never work without a terrific story

David Krejci, Weber Shandwick April 25, 2012

Search engine optimization, tagging, and our need for something new to chew on produces nouveau terms such as "digital storytelling."

Lowdown: Social media success

April 25, 2012

Matter Communications recently conducted a survey of 108 marketing decision-makers regarding the social media attitudes and practices of their organizations.

The first rule of tweeting about clients: don't be careless

Brittaney Kiefer April 20, 2012

Industry experts agree that communications practitioners must exercise caution with their personal social media accounts, but there's no consensus on whether agency staffers should tweet about client work.

Old-fashioned job advice from a rising star

Bruce Berger, University of Alabama April 20, 2012

Jim Bakken, a 2001 graduate of our PR program, spoke last week in my management class. He confirmed some things the students already know about landing a job, but he surprised students when he shared some rather old-fashioned ideas for advancing quickly on that first job.

Pharma's social media 'Hunger Games'

Peter Pitts, Center for Medicine in the Public Interest April 20, 2012

Last month, at the Pharmaceutical Marketing Research Group Annual National Conference, I participated on "The Coming of Age of Social Media and Healthcare" panel.

The PR Week - April 20, 2012

April 20, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss KFC's new AOR; GE's veteran outreach; Publicis' and Omnicom's financial results; and public vs. personal brands on social media.

The new definition of PR: 'personal recommendation'

Peter Shankman, Vocus April 20, 2012

We need to start explaining to our clients that customer service is as important as PR, and that an army of half a million people screaming about how good your service is can be just as beneficial as a front-page article placement.

Sears Holdings' Saindon joins Social@Ogilvy

Beth Krietsch April 18, 2012

CHICAGO: Ogilvy & Mather's Social@Ogilvy practice has hired Linda Saindon as SVP.

DataSift provides social media ingredients in one place

Tanya Lewis April 16, 2012

DataSift allows customers to aggregate, filter, and extract insights from public social conversation on Twitter, leading social networks, and millions of other sources.

You have one brand - not personal or professional

Peter Shankman, Vocus April 16, 2012

How many times have we heard that we need to be careful about what we post within our "personal" brand because our "professional" brand could be hurt?

Brands debate English vs. Spanish for Hispanic social media outreach

Chris Daniels April 13, 2012

MIAMI: Marketers are taking advantage of opportunities to target Hispanic consumers with social media, relying on bloggers and brand advocates to tell their stories with authenticity.

Upping the ante for b-to-b

Tom Biro, Allison+Partners April 13, 2012

Throughout my career, I've had the privilege of being able to work on quite a bit of b-to-c marketing, a solid amount of b-to-b, and a bit of "in-between."

The PR Week - April 13, 2012

April 13, 2012

Steve Barrett, Frank Washkuch and Brittaney Kiefer discuss Ogilvy's new hire; Mergermarket's rankings; Facebook's acquisition of Instagram; the end of Rick Santorum's campaign; and controversy around Ann Romney.

Zuckerberg says Instagram won't change. I want to believe him

Brittaney Kiefer April 09, 2012

Facebook CEO Mark Zuckerberg was quick to assure users on Monday that Instagram will remain largely unchanged when Facebook acquires the photo-sharing service for $1 billion.

Facebook gains visual, data edge with Instagram deal

Beth Krietsch April 09, 2012

Technology PR leaders said Monday that Facebook will acquire a visual marketing tool and consumer data treasure trove when it takes the reins of photo-sharing platform Instagram.