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 Social Media

A glimpse into the future for tomorrow's leaders

Bob Feldman, PulsePoint Group May 23, 2013

The transition into social business is the single largest opportunity to come along in decades for communications professionals. There are big opportunities for communications executives to get more deeply involved in driving measurable business outcomes.
 

Rita's celebrates spring with free app, Italian ice giveaway

May 23, 2013

This year marked the 21st year that Rita's Italian Ice has given away free ice on the first day of spring.
 

Yahoo promises not to 'screw up' Tumblr

May 20, 2013

Just as Facebook assured users nothing would change when it acquired Instagram last year, Yahoo promised to keep Tumblr the same when it buys the blogging service for $1.1 billion.
 

Amplfy tracks social, identifies influencers

May 20, 2013

Salorix's Amplfy is a social media engagement platform that scans, ranks, and scores millions of real-time social conversations and contextually identifies key topics and influencers to enable brands and agencies to create optimized and measurable social campaigns.
 

Hershey begins review of global comms partnerships

May 17, 2013

HERSHEY, PA: Chocolate giant The Hershey Company has issued a wide-ranging RFI to find one or more PR agencies to handle global corporate communications, brand communications, and social media.
 

Fleishman panel highlights ways to reach diasporas

May 16, 2013

Private-sector and nonprofit leaders noted the importance of driving consumer action through social media during a panel discussion hosted by FleishmanHillard on Monday at the 2013 Global Diaspora Forum in Washington DC.
 

Social Radar helps analyze all Web content

May 13, 2013

Infegy's Social Radar is a market research platform that collects and analyzes content from all over the web, including all social media channels
 

Trulia uses social during Market Leader acquisition

May 10, 2013

SAN FRANCISCO: Real estate website operator Trulia is emphasizing Twitter in its communications about its acquisition of software company Market Leader.
 

Is there a place for b-to-b brands in social media?

Shelly Milam, Juniper Networks May 10, 2013

We've all heard the canned response: "Social media is important, because regardless of whether we're there or not, our customers are talking about us." But that does not even begin to scratch the surface.
 

Email marketing, social management simplified

May 06, 2013

Vbout provides marketing software created primarily for agencies, chain businesses, and franchises.
 

Cheers and jeers for comms after Boston bombings

Mike Lawrence, Cone Communications May 03, 2013

Here on Boylston Street, our office literally overlooked the story.
 

'Traditional' rules still apply

Sam Singer, Singer Associates May 03, 2013

The lessons of "get it first, but get it right," and the journalistic tradition of clear, concise, and correct have never been more important to the public affairs profession.
 

What else is new in social media?

Hilary JM Topper, HJMT Public Relations May 03, 2013

We all hear about the new things going on with Facebook and Twitter, but often we don't hear much about the newer sites out there.
 

'Facebook is dead' among young people: BBC editor

Kate Magee, PRWeek UK May 02, 2013

LONDON: "Facebook is dead" for young people, according to BBC Radio 1 Newsbeat and 1Xtra News editor Rod McKenzie.
 

Cadence helps maximize ROI on social networks

April 29, 2013

SocialFlow's Cadence is an optimized publisher tool that uses predictive analytics to help clients maximize engagement and ROI on Facebook and Twitter.
 

What's new in video social networking sites

Hilary JM Topper, HJMT Public Relations April 29, 2013

With more than 1 billion unique visitors to YouTube each month, there is no denying that videos should be part of your marketing mix.
 

HootSuite adds Chinese, Russian apps to directory

April 25, 2013

VANCOUVER, BRITISH COLUMBIA: Social media management company HootSuite has introduced Chinese microblogging platform Tencent Weibo and Russian social network VKontakle, commonly known as VK.com, to its app directory.
 

Fenton names Hahn 'issues' SVP in New York office

April 25, 2013

NEW YORK: Fenton has appointed Jennifer Hahn SVP in its New York office, focusing on social issues.
 

Starwood's global team leverages social media to drive comms strategies

April 25, 2013

Starwood Hotels & Resorts Worldwide has 250 communications staffers around the world, including its global team, divisional and regional leads, and team members for its nine individual hotel properties.
 

Twitter to roll out exclusive in-tweet surveys

Matthew Chapman, Marketing April 24, 2013

LONDON: Samsung, Honda, and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds of millions of dollars between Twitter and Starcom MediaVest Group.
 

Pinterest taps Facebook's Lucich as comms manager

April 22, 2013

SAN FRANCISCO: Pinterest has hired Malorie Lucich, former manager of platform PR at Facebook, to serve as its manager of communications.
 

What social media should do for you

Tom Biro, Allison+Partners April 19, 2013

Some thoughts on how we should be viewing and using social media in the amazing box of tools to which we, as PR pros, have access.
 

Brands simplify their message on privacy

April 19, 2013

Tech-sector heavyweights are beginning to express their privacy policies in customer-friendly language and formats.
 

Myspace hires House PR after year-long search

John Owens, PRWeek UK April 17, 2013

LONDON: Myspace has appointed a retained PR agency in the UK to help it regain its former prominence in the social networking space.
 

Adidas consolidates SE Asia social with Iris Singapore

Staff Reporters, Campaign Asia-Pacific April 17, 2013

SINGAPORE: Sports brand Adidas has handed its consolidated Southeast Asia social media duties to creative agency Iris Singapore.
 

Former comms director praises Boston PD's use of social media after bombing

April 16, 2013

NEW YORK: The Boston Police Department has used social media both cautiously and effectively to get information to the public since the bombing at the Boston Marathon on Monday, its former communications chief told PRWeek.
 

SocMetrics helps turn social influencers into advocates

April 15, 2013

SocMetrics' Topical Influence platform helps clients identify and engage highly targeted influencers on social media channels and turn them into advocates.
 

Restaurant week highlights Kansas City food scene

April 12, 2013

Page Communications has been hired by Kansas City Convention & Visitors Association and Greater Kansas City Restaurant Association for the last three years to help on an annual restaurant week event.
 

Netflix turns to social media after SEC ruling

April 11, 2013

A week after the Securities and Exchange Commission released guidelines embracing social media, Netflix said in a regulatory filing that it may use those channels to communicate with investors.
 

Connotate to work with Middleberg, Laundry Service

April 05, 2013

NEW YORK: Connotate, a provider of web data extraction and monitoring services, has picked Middleberg Communications and sister social media agency Laundry Service as agencies of record.
 
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