Social Media

Social media is changing Super Bowl ad game

February 07, 2012

It'll be interesting to see how advertisers further integrate or pass on social media in next year's Super Bowl.
 

Pepsi wins Super Bowl 'meaningful' tweet contest

February 07, 2012

WASHINGTON: Pepsi's advertising saw the highest number of "meaningful" Twitter mentions during the Super Bowl, according to research conducted by Edelman subsidiary StrategyOne.
 

Comms to play big part in Facebook post-IPO growth

February 03, 2012

Facebook dominated the news this week as it released its IPO filing with a view to raising $5 billion, which would value the social network at something in the region of $100 billion.
 

The PR Week - February 3, 2012

February 03, 2012

Steve Barrett, Gideon Fidelzeid, Frank Washkuch and Brittaney Kiefer discuss Facebook's IPO, the NFL's head of comms Paul Hicks, and the new PRWeek Tumblr.
 

Facebook files for IPO

February 01, 2012

The anticipation is over. Facebook has filed for a $5 billion initial public stock offering.
 

Service helps Twitter users understand their audience

February 01, 2012

Schmap, a location technology service provider, launched Know Your Followers to provide Twitter users with more information about their audience.
 

CMO Q&A: Jill Balis, WhaleShark Media

February 01, 2012

WhaleShark Media marketing SVP Jill Balis talks to Lindsay Stein about the online coupon company's digital initiatives and focus on ROI.
 

Bringing the outside in is key to strengthening reputation

Sheldon Jones, Novartis February 01, 2012

All businesses that rely on good stakeholder relations treat reputation as a key corporate asset.
 

The new influencer

February 01, 2012

Social media metrics are helping separate a million everyday Joes from the truly influential. Chris Daniels finds out how brands are digging deeper to discover today's trendsetters.
 

Ball Park targets women by poking fun at 'guy time'

January 24, 2012

CHICAGO: Sara Lee is targeting women by promoting its Ball Park hot-dog brand as the No. 1 food for men.
 

The agency revolution continues

January 20, 2012

I'm out in Silicon Valley this week visiting some of the corporations and agencies that are blazing a trail in modern communications and PR.
 

FLOTUS joins Twitter as reelection campaign mounts

January 13, 2012

First Lady Michelle Obama has joined Twitter as part of her husband's 2012 reelection campaign. The @MichelleObama handle is run by the #Obama2012 campaign, but personal tweets from the FLOTUS are delineated by her initials, "mo."
 

Saladworks taps Mullen as social media AOR

January 12, 2012

PITTSBURGH: Restaurant chain Saladworks has selected Mullen as its social media AOR.
 

Community management holds social business in tact

Aedhmar Hynes, Text 100 January 11, 2012

As the realm of social business evolves and catches on with brands large and small, we've seen a number of new job functions come up - most notably, the role of the community manager.
 

Santorum's social surge follows national poll

January 10, 2012

In the lead up to his close second place finish in the Iowa caucuses, Rick Santorum's Facebook fandom surged ahead as well.
 

MWW wins Eventbrite AOR account

January 09, 2012

SAN FRANCISCO: Eventbrite, a self-service ticketing platform, has hired MWW Group as AOR.
 

The spokesperson evolution: executives to experts

Aedhmar Hynes, Text 100 January 09, 2012

Companies have historically relied on small groups of executives to get their messages out.
 

Introducing 'Like-hating' to the PR lexicon

Curtis Hougland, Attention January 06, 2012

The preoccupation with gaining Facebook "Likes" is waning at last.
 

Ron Paul's social media credentials don't stack up

January 06, 2012

Ron Paul has made much play of the attraction of his policies to younger voters and he made a creditable showing in the Iowa caucus.
 

Myth 2: All ROI is tangible

Erin Allsman, Brownstein Group January 04, 2012

Time and again we hear about challenges many of us face laboring to demonstrate a quantitative, dollar-out dollar-in ROI on social media in a business-to-business, long sales cycle environment.
 

CEO Q&A: Jonathan Klein, Getty Images (Extended)

January 01, 2012

Getty Images CEO Jonathan Klein speaks with Steve Barrett about the business impact of communications and incorporating social media.
 

Is social media changing the face of customer service?

December 30, 2011

Customer service used to mean a toll-free number or a counter at the back of a store, but with businesses becoming increasingly tech-savvy, the customer service landscape is heading more and more in the social media sphere, which may not always be a good thing.
 

Congress asks Twitter to shut down Taliban talk

December 29, 2011

Twitter should block a few handles that are pro-Taliban, say several members of Congress. The effort is being led by Sen. Joe Lieberman (I-Conn.), the chair of the Homeland Security Committee.
 

Companies that listen are new harbinger for success

Bob Feldman, PulsePoint Group December 29, 2011

The new year will bring a growing realization among corporate executives everywhere that the underlying catalyst behind Occupy Wall Street, the Arab Spring, and other forms of protest will actually begin to impact the private sector.
 

Technologies that will impact business in 2012

Luca Penati, Ogilvy PR Worldwide December 28, 2011

The approaching 2012 year will be transformative in terms of how new technologies will impact our lives.
 

Scholastic boosts 'Bookprints' campaign

December 19, 2011

NEW YORK: Scholastic is conducting the "One Million Bookprints for One Million Books" campaign to extend the reach of its donation efforts.
 

Dougherty joins Resolute as new media director

December 16, 2011

CHICAGO: Dennis Dougherty has joined Resolute Consulting, a public affairs and strategic communications firm, as director of new media.
 

Heineken effort encourages responsible drinking

December 12, 2011

WHITE PLAINS, NY: Heineken has launched a new phase of the "Open Your World" campaign, encouraging consumers through social media to drink responsibly.
 

Intelaplay debuts experiential campaign

December 12, 2011

ST. PETERSBURG, FL: Recently launched travel website Intelaplay is integrating consumers' photos and reviews into a brand marketing campaign.
 

Second Harvest Food Bank fights hunger through social media

December 09, 2011

Second Harvest Food Bank, which serves 23 parishes in south Louisiana, developed a campaign to promote the organization, expand social media presence, and drive donations during national Hunger Action Month.
 
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