Social Media

MySpace co-presidents talk to 'USA Today'

Aarti Shah March 11, 2010

MySpace co-presidents talked to 'USA Today' about the struggling social network's ambitious rebranding.
 

Century 21 hires Mullen as PR and social media AOR

Kimberly Maul March 10, 2010

PARSIPPANY, NJ: Century 21 Real Estate hired integrated advertising firm Mullen as its PR AOR and the company's first social media AOR, after an agency review.
 

Conan's Twitter life helps nonprofits

Kimberly Maul March 10, 2010

Conan O'Brien has had quite the effect on the Twitterverse since he joined the site on February 24.
 

Radian6 launches new social media monitoring tool

Alexandra Bruell March 10, 2010

NEW BRUNSWICK, CANADA: Radian6 Technologies today revealed its new Engagement Console, an interactive dashboard tool designed to track social media brand mentions and traffic in real time.
 

Movie studios, iPad generate best buzz in Oscar season

Erica Morris March 08, 2010

CHICAGO: Movie studios and Apple were the big marketing winners from this year's Academy Awards, according to data culled by marketing software provider Alterian.
 

Quiznos hires Shift as consumer AOR

Kimberly Maul March 08, 2010

DENVER: Quiznos hired Shift Communications as consumer AOR, effective January 2010.
 

Social media plays key fundraising role in wake of back-to-back earthquakes

Kimberly Maul March 05, 2010

SANTIAGO, CHILE: With the earthquake in Chile on February 27, only weeks after the January 12 earthquake in Haiti, social media and text messaging continue to play a major role in sharing information and collecting donations for relief.
 

Pentagon's new embrace of social media is potential 'force multiplier'

Robert Tappan March 05, 2010

Last week, top officials at the Pentagon issued a policy directive allowing US military personnel to use social media tools like Facebook, MySpace, and Twitter on unclassified government computers and networks, no matter what locale they're serving.
 

CDC adds social media component to ongoing campaign to stop HIV

Kimberly Maul March 04, 2010

ATLANTA: The Centers for Disease Control and Prevention (CDC) is launching a social media campaign called "i know," encouraging African-Americans aged 18 to 24 to talk more openly about HIV.
 

Chevrolet builds up social media engagement through SXSW sponsorship

Kimberly Maul March 03, 2010

AUSTIN, TX: As an official sponsor for music, film, and interactive festival South By Southwest (SXSW), General Motor's Chevrolet brand is engaging with influencers through a social media road trip and experiential marketing at the event, in Austin, TX, from March 12 to 21.
 

Sara Lee builds on video campaign with 'Saga Solutions'

Kimberly Maul March 02, 2010

DOWNERS GROVE, IL: Sara Lee is expanding on its "Mama Saga" campaign to offer moms solutions to everyday challenges through its 18-week "Saga Solver" campaign.
 

Video contest fuels interest in Drive Smarter Challenge

Tanya Lewis March 01, 2010

The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.
 

From salaries to social media, the PR industry is being redefined

March 01, 2010

Of all the special reports that PRWeek publishes throughout the year, one of the most popular is the Salary Survey.
 

MASTER CLASS: What metrics are most important when measuring social media efforts?

March 01, 2010

Importance is always defined by the organization and the business objectives any communication effort is seeking to support.
 

Branded social networks help bolster consumer connections

Kimberly Maul March 01, 2010

With more than 15 million TV viewers weekly and the same number of monthly visitors to its Web site, World Wrestling Entertainment watched as fans turned to online sites like Facebook and MySpace to create pages celebrating WWE and its personalities.
 

Measurement tool analyzes scope of Twitter's influence

Kimberly Maul March 01, 2010

Tweet Reach is a measurement tool for Twitter that analyzes the reach and exposure of an idea in a tweet.
 

As it relates to social media, corporate reps aren't getting the right message

Eric Bovim March 01, 2010

In Washington, DC, a city so defined by bureaucracy, it's no surprise professional practitioners are often mired in conservative practices.
 

Haiti relief effort helps solidify texting's role as outreach force

Roger Lowe March 01, 2010

The unprecedented popularity of mobile giving following the January 12 Haiti earthquake has changed the face of fundraising.
 

Digital Roundtable 2010: Discovery process

Rose Gordon, Erica Iacono, Kimberly Maul March 01, 2010

The increased adoption of digital media prompts even more questions regarding PR strategy. PRWeek was in New York for this Fleishman-Hillard-sponsored roundtable.
 

SeaWorld leadership out in front of tragedy

Erica Morris February 26, 2010

SeaWorld is receiving kudos for its communications strategy following the death of one of its trainers, caused by an attack by one of the park's killer whales.
 

Olympics' end just the beginning of athlete marketing

Kimberly Maul February 26, 2010

The 2010 Winter Olympics in Vancouver will come to a close on February 28, but the marketing blitz featuring new and old celebrated athletes will continue long after that.
 

Yahoo, Google integrate more social networks into search

Aarti Shah February 25, 2010

Yahoo announced it is building upon its relationship with Twitter by integrating the service throughout its Web site, similar to the recent expansion it did with Facebook.
 

Should I alter my online persona (i.e., Facebook, Twitter) to be more conservative during a job search?

Steve Seeman February 25, 2010

By now, everyone knows that you can no longer hide on the Internet.
 

Meltwater acquires social media monitor BuzzGain

Erica Morris February 24, 2010

SAN FRANCISCO: Software company Meltwater has acquired year-old Silicon Valley upstart BuzzGain, a social media monitoring company.
 

Millennials more tech savvy, less money-focused than older generations

Erica Morris February 24, 2010

WASHINGTON: Seventy-five percent of millennials have posted a profile onto social networking sites like Facebook or LinkedIn, compared to only 50% of the slightly older Generation X, according to a study by the Pew Research Center.
 

Stroke Association asks public to share health message with family, friends

Chris Daniels February 24, 2010

DALLAS: The American Stroke Association has launched an awareness campaign, which calls on people to use their communication devices and social media accounts to help those who are at risk of stroke.
 

Fortune Global 100 rely on Twitter more than other social media

Chris Daniels February 23, 2010

NEW YORK: Seventy-nine percent of Fortune Global 100 companies are using at least one of four popular social media platforms, with Twitter leading Facebook, YouTube, and corporate blogs.
 

US Speedskating hopes spotlight remains after Olympics

Kimberly Maul February 23, 2010

FARGO, ND: US Speedskating hopes to build interest in the sport and increase its membership through a social media campaign around this year's Winter Olympic Games.
 

Social Marketing Suite focuses on brand presence via Facebook

Erica Morris February 22, 2010

SAN FRANCISCO: Context Optional, a social marketing software provider, has launched Social Marketing Suite, a platform focused on managing brand presence via Facebook.
 

Twitter hires its first VP of communications

Aarti Shah February 19, 2010

SAN FRANCISCO: Twitter has hired Sean Garrett, partner of 463 Communications, as its first VP of communications, where he will be tasked with building an in-house communications team for the social network.
 

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