Introducing:
PRWeek's Social
Media Survey
Premium Edition
Featuring expanded and more detailed information on how marketers are using social media
Questions answered include:
- Which social media tools are being used in marketing efforts?
- What are the most common business uses of social media?
- How important is social media activity to various aspects of the business? (includes brand awareness, crisis management, and generating sales and revenue)
- How is social media activity currently being funded?
How are you measuring the effectiveness of social media campaigns?
- What are the biggest barriers to successfully incorporating social media programs into marketing campaigns?
More than 50 pages of charts and analysis featuring:
- Results by company's marketing budget
- Results by annual revenue
- Results by customer focus (b-to-b or b-t-c)