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Social Media Monitoring

HootSuite adds Chinese, Russian apps to directory

Brittaney Kiefer April 25, 2013

VANCOUVER, BRITISH COLUMBIA: Social media management company HootSuite has introduced Chinese microblogging platform Tencent Weibo and Russian social network VKontakle, commonly known as VK.com, to its app directory.

Twitter to roll out exclusive in-tweet surveys

Matthew Chapman, Marketing April 24, 2013

LONDON: Samsung, Honda, and Heineken will be among the first brands given access to in-tweet surveys following a deal worth hundreds of millions of dollars between Twitter and Starcom MediaVest Group.

Former NASDAQ comms leader named Social360 CEO

Brittaney Kiefer April 15, 2013

NEW YORK: Former NASDAQ OMX communications leader Frank De Maria has joined social media monitoring company Social360 as CEO of the Americas.

SocMetrics helps turn social influencers into advocates

Tanya Lewis April 15, 2013

SocMetrics' Topical Influence platform helps clients identify and engage highly targeted influencers on social media channels and turn them into advocates.

Hackings force brands to weigh security vs. marketing speed

Chris Daniels February 22, 2013

Marketers will need to rethink the balance between security protocols and the free-flowing nature of their marketing plans in light of this week's hacking incidents targeting Burger King (pictured), Jeep, and others.

Social media management simplified by Sprout Social

Tanya Lewis January 22, 2013

Sprout Social provides a social media management platform for Facebook, Twitter, LinkedIn, and other sites that includes communication tools, contact management, competitive insight, lead generation, analytics, and more.

Carmichael Lynch Spong launches social intel tool

Brittaney Kiefer November 07, 2012

MINNEAPOLIS: Carmichael Lynch Spong has rolled out a social media analysis platform as it expands its social engagement division.

What is the best way to use and interpret data generated by social media monitoring?

November 01, 2012

Data from social media monitoring is a potential treasure trove, but has to be analyzed correctly.

Dix & Eaton launches social monitoring service for IR

Brittaney Kiefer September 19, 2012

CLEVELAND: Dix & Eaton has unveiled a social media monitoring and analytics offering for investor relations professionals.

Social media compliance, community management innovation

Leslie Campisi, Hotwire May 02, 2012

I think the next frontier for social media engagement involves scaling up without messing up.

Vocus' PR suite info is user friendly and easy to export

Tanya Lewis April 30, 2012

Vocus' PR suite software provides a media database of more than 400,000 journalists and bloggers; news, blog, and social media monitoring; analytics; and press release distribution.

The rise and fall of influence metrics

Leslie Campisi, Hotwire PR April 30, 2012

The Klout backlash was inevitable - and, if I'm being honest, enjoyable.

DataSift provides social media ingredients in one place

Tanya Lewis April 16, 2012

DataSift allows customers to aggregate, filter, and extract insights from public social conversation on Twitter, leading social networks, and millions of other sources.

MAP software helps brands track conversations

Tanya Lewis April 02, 2012

MAP (Media Analysis Platform) is monitoring and analytics software that provides access to billions of social media conversations, both historical and real time.

Service helps Twitter users understand their audience

Beth Krietsch February 01, 2012

Schmap, a location technology service provider, launched Know Your Followers to provide Twitter users with more information about their audience.

Asking if PR should provide social media analytics is the wrong question

Allyson Hugley, Weber Shandwick October 21, 2011

PR professionals are the creators and curators of narratives that engage audiences and shape public perceptions of companies, brands, and issues.

Pharma companies should embrace the possibilities new Facebook rules offer

Laura Kempke, Schwartz MSL October 01, 2011

Facebook notified pharma companies that, as of August 15, they could no longer disable the comments functionality on their Facebook pages.

Distilled Spirits Council crafts social media guides

Lindsay Stein September 21, 2011

WASHINGTON: The Distilled Spirits Council of the United States has created guidelines for responsible alcohol marketing through social media.

Dell pushes social prowess

Rose Gordon July 13, 2011

Dell's CMO of less than a year, Karen Quintos, presided over an intimate dinner of about 40 Tuesday night at the three starred Per Se at the Time Warner Center in New York.

Cymfony offers widget for social media monitoring

Jason Shuffler September 20, 2010

WATERTOWN, MA: Market influence analytics shop Cymfony unveiled an update to its social media metrics product Maestro, giving users the ability to integrate the tool within other workplace applications.