It'll be interesting to see how advertisers further integrate or pass on social media in next year's Super Bowl.
The annual National Football League match-up has become almost as well known for its hefty ad spending numbers and never-before-seen commercials as it is for football.
This year's Super Bowl saw a different story, one that let viewers see many of the commercials weeks before the Giants-Patriots game on YouTube, Facebook, and other online destinations.
While some companies decided to prematurely reveal their spots to gain buzz, others, such as Coca-Cola and Chevrolet, decided to use social media as venues for supporting content, including apps, contests, polls, and games.