social media guidelines

The rewards and risks of social media engagement

Michael Lasky, Davis & Gilbert May 11, 2012

Social media offers potentially lucrative opportunities for PR agencies.

Is a worldwide social media program possible?

Leslie Campisi, Hotwire May 04, 2012

It's now a bit of conventional wisdom that one of the keys to a successful social media engagement - or PR engagement, for that matter - is to assure that the content is localized for its audience.

The first rule of tweeting about clients: don't be careless

Brittaney Kiefer April 20, 2012

Industry experts agree that communications practitioners must exercise caution with their personal social media accounts, but there's no consensus on whether agency staffers should tweet about client work.

FDA's social media guidance gets "likes" for staying broad

Judi Kennedy, Ketchum March 01, 2012

For those seeking clear suggestions on how the pharma industry can engage in social media channels, reading the FDA's recent guide was like searching for a needle in a haystack.

Keynote: Content and Influence - The New Currency

November 09, 2011

In his keynote address at the NEXT Conference 2011, Dan Abrams, legal analyst for ABC News, discusses how CEOs and brands can best use social media.

Video: Dan Abrams, ABC News

November 09, 2011

Dan Abrams, legal analyst at ABC News and founder of Abrams Research, shares some best practices for social media and risk taking in campaigns.

Three ways to speed your company's embrace of social media

Bob Feldman, PulsePoint Group June 30, 2011

I've noticed that many companies that know they should be active in social media are taking tentative steps forward, but would like to move faster.

Troubling tweets necessitate firmer social media guidelines

Michelle Lodge June 01, 2011

An indiscreet employee shares too much information about his or her organization. Havoc ensues. Then, PR pros step in to contain the crisis.

FDA's delayed guidance throws PR curveball

Matthew Schwartz April 01, 2011

The Food and Drug Administration's decision earlier this week to once again postpone the release of social media guidelines comes as little shock to PR pros.

FDA needs to meet industry halfway on social media guidelines

Matthew Schwartz March 31, 2011

Are the Food and Drug Administration's recurring delays on releasing social media guidelines turning into the PR industry's version of Samuel Beckett's classic play, "Waiting for Godot?"

FDA once more delays social media guidance

Matthew Schwartz March 29, 2011

WASHINGTON: The Food and Drug Administration has once again postponed the release of its first draft guidance for social media.

Social media raises familiar questions for law firms

Jay Jaffe February 01, 2010

I recently spoke at a state Continuing Legal Education program about how law firms prepare social media policies.

PR pros tackle compliance as FTC guidelines take effect

Erica Morris December 03, 2009

WASHINGTON: With the new Federal Trade Commission (FTC) guidelines now in effect, it falls on the shoulders of agencies and firms to ensure their social media, word of mouth marketing, and celebrity endorsements adhere to the guidelines set forth.

Critics slam Washington Post's staffer social media guidelines

Kimberly Maul September 29, 2009

The Washington Post announced on Friday new social media guidelines for its staffers. The paper's Ombudsmen Andrew Alexander wrote in his columnon September 25...

NBA to introduce social media guidelines

Kimberly Maul September 28, 2009

The NBA plans to introduce "minimal guidelines for players, coaches and team officials when using Twitter and other social networking sites," ESPN.com reported over...