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 Social Engagement

Media pitch feed launches on Twitter, Facebook

May 01, 2013

CHICAGO: A feed intended to pitch journalists and bloggers launched this week on Twitter and Facebook.
 

Adidas consolidates SE Asia social with Iris Singapore

Staff Reporters, Campaign Asia-Pacific April 17, 2013

SINGAPORE: Sports brand Adidas has handed its consolidated Southeast Asia social media duties to creative agency Iris Singapore.
 

Facebook's Hernandez on challenges of 'mobile first'

Matthew Chapman, Marketing March 27, 2013

LONDON: Christian Hernandez, UK and pan-European director at Facebook, discusses the social network becoming a "mobile first" company, the reasons behind the EdgeRank algorithm change, and how the News Feed update will affect brands.
 

Pre-Super Bowl engagement with fans rewrites the playbook

February 01, 2013

The 2012 National Football League championship game is often referred to as the social media Super Bowl because of how active fans were during the game on various platforms.
 

Lincoln introduces brand to new set of consumers

December 03, 2012

DETROIT: Ford's Lincoln brand kicked off a campaign Monday targeting a new set of consumers.
 

Can you really think like a content marketer?

by Gemma Craven, Social@Ogilvy November 28, 2012

Content marketing is one of today's hyped topics - and also one of the easiest to check off the list. Isn't this what we all do daily - create and share content?
 

When the going gets tough, the tough get remarkable

Gemma Craven, Social@Ogilvy November 26, 2012

Today's senior marketers cite a lack of comfort with social and digital tactics as one of their primary concerns.
 

Carmichael Lynch Spong launches social intel tool

November 07, 2012

MINNEAPOLIS: Carmichael Lynch Spong has rolled out a social media analysis platform as it expands its social engagement division.
 

Bateman Group bolsters roster with four new clients

November 07, 2012

SAN FRANCISCO: Bateman Group has won four accounts worth $750,000 in annual revenue to the agency.
 

CMT encourages adults to seek higher education

September 21, 2012

WASHINGTON: Country Music Television, a unit of Viacom, has launched an initiative to motivate and encourage people of all ages to pursue post-secondary or higher education.
 

Americans more open to branded content than the British

June 13, 2012

NEW YORK: American consumers are more likely to appreciate brands recommending entertainment content on social media than the British are, according to a new survey from Edelman.
 

The economics of engagement

Bob Feldman, PulsePoint Group May 18, 2012

Digital and social media practices in most companies have reached a level of maturity that go well beyond experimentation.
 

Moving stakeholders from cause to change

Bess Bezirgan, OgilvyEngage May 17, 2012

If necessity is the mother of invention, then perhaps opportunity is the father.
 

Video: Chris Graves, Ogilvy Public Relations

May 04, 2012

PRWeek's Frank Washkuch speaks with Chris Graves, global CEO of Ogilvy Public Relations, about the strategy behind Social@Ogilvy.
 

You have one brand - not personal or professional

Peter Shankman, Vocus April 16, 2012

How many times have we heard that we need to be careful about what we post within our "personal" brand because our "professional" brand could be hurt?
 

Cake Group focuses on social, partnerships to promote Havaianas

March 21, 2012

NEW YORK: Cake Group is helping to lead social media strategy for flip-flop company Havaianas, focusing on partnerships and branded content in its 2012 promotions.
 

Romney to host Google+ hangout today

March 20, 2012

Mitt Romney will host his second Google+ hangout today as Republican voters in Illinois cast their votes in the GOP primary where he is leading the polls.
 

The role of comms in rethinking civilization

Chad Latz, Cohn & Wolfe March 11, 2012

I've noticed that I have found myself gravitating towards big topic panels here at South by Southwest Interactive, partly because I am more into subjects that act as catalysts for thought.
 

Abrams: 'Talking heads have to incorporate social'

February 13, 2012

Social Media Week kicked off in New York this morning, and one of the events featured a Q&A session with Dan Abrams, legal analyst at ABC News and founder of Abrams Research.
 

Obama 'Truth Team' gets aggressive

February 13, 2012

In an effort to take greater control of his reputation, President Barack Obama's reelection campaign will recruit 2 million supporters to make sure information disseminated to the public is accurate.
 

Key learnings as FDA issues off-label guidance

Peter Pitts, Center for Medicine in the Public Interest December 30, 2011

The FDA recently issued a draft guidance on how drug and device companies can respond to requests about off-label uses of their products, and there are lessons to be learned if you are willing to read between the numerated lines.
 

Travelocity to embrace social media for holiday 'task force'

November 15, 2011

SOUTHLAKE, TEXAS: Travelocity will boost its social media engagement efforts next week to keep consumers informed about conditions during some of the busiest travel days of the year.
 

Brands embrace online consumer influence

November 08, 2011

NEW YORK: Peter Rojas, co-founder of social review and technology sites gdgt, Endgadget, and Gizmodo, said Tuesday that he has built his websites to embrace the influence of consumers in the digital space.
 

Foursquare conducting agency search

October 20, 2011

NEW YORK: Location-based social networking service Foursquare is conducting a search for a PR agency, it is understood.
 

Century 21 rolls out Facebook App for brokers

October 17, 2011

PARSIPPANY, NJ: Century 21 Real Estate has launched a Facebook app to help its brokers maximize their social media presence and connect with consumers.
 

PRNewswire debuts social engagement tools

April 06, 2011

PRNewswire has begun to launch new products and tools left and right in an effort to leverage audience engagement.
 

PainePR hires MD of social engagement

April 06, 2011

IRVINE CA: PainePR appointed Jon Cronin as its MD of social engagement, where he will drive the practice's senior-level social thought leadership, expand global social capabilities, and grow client business.
 

eBay tops social media interaction score card

February 17, 2011

CHICAGO: Auction and shopping site eBay tops the list among 50 brands with the most engaging and interactive social media marketing, according to a recent analysis.
 

Social change needs to occur in real life, not on the Internet

Thomas Gensemer December 01, 2010

On September 21, author and activist Dan Savage sat down with his partner Terry Miller to respond publicly to a rash of suicides by gay teenagers via a YouTube video.
 

Nissan fortifies its position on energy with Leaf launch

December 01, 2010

Alan Buddendeck, global VP, corporate comms; Katherine Zachary, manager, US corporate comms; Tracy Woodard, director, US government affairs; Mark Perry, director, US product planning; Eric Noziere, lead, corporate planning; Trisha Jung, lead, sales and marketing
 
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