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Social Business

Facebook's Hernandez on challenges of 'mobile first'

Matthew Chapman, Marketing March 27, 2013

LONDON: Christian Hernandez, UK and pan-European director at Facebook, discusses the social network becoming a "mobile first" company, the reasons behind the EdgeRank algorithm change, and how the News Feed update will affect brands.

Facebook rolls out improved targeting for advertisers

Gordon MacMillan, Brand Republic March 20, 2013

Facebook has rolled out a global targeting feature for marketers called Lookalike Audiences, which allows them to reach people like their customers.

Brainstorming without the frustration

Mike Samson, CrowdSpring February 22, 2013

Earlier this week, we looked at the rise of crowdsourcing and its advantages for creative agencies, marketing firms, and PR shops. Today, we're going to talk about how crowdsourcing can provide opportunities for PR agencies to drive growth and profitability in the future.

Keeping an eye on the crowd

Mike Samson, CrowdSpring February 18, 2013

Havas CEO David Jones said, "When an industry goes through a revolution, you can do one of two things: sit and watch it happen or embrace the exciting new business models at the forefront of that revolution."

Bad PR tweets land big companies in hot water

Lisa Arledge Powell, MediaSource January 18, 2013

Over this three-part blog series, I've spent most of my time pointing out those journalists who use social media as a personal soapbox.

When the going gets tough, the tough get remarkable

Gemma Craven, Social@Ogilvy November 26, 2012

Today's senior marketers cite a lack of comfort with social and digital tactics as one of their primary concerns.

Ogilvy hires Fasano as head of Social@Ogilvy Atlanta

Lindsay Stein October 22, 2012

ATLANTA: Social@Ogilvy, Ogilvy & Mather's cross-discipline social media practice, has hired Peter Fasano as SVP and head of the unit in Atlanta. It is a newly created position.

Ron Sachs acquires What's Next Marketing

July 11, 2012

TALLAHASSEE, FL: Ron Sachs Communications said Tuesday that it has acquired What's Next Marketing, a social and digital firm.

Video: Chris Graves, Ogilvy Public Relations

Frank Washkuch May 04, 2012

PRWeek's Frank Washkuch speaks with Chris Graves, global CEO of Ogilvy Public Relations, about the strategy behind Social@Ogilvy.

The rise and fall of influence metrics

Leslie Campisi, Hotwire PR April 30, 2012

The Klout backlash was inevitable - and, if I'm being honest, enjoyable.

You have one brand - not personal or professional

Peter Shankman, Vocus April 16, 2012

How many times have we heard that we need to be careful about what we post within our "personal" brand because our "professional" brand could be hurt?

Communications leading social business: Draft a social business strategy

John Bell, Social@Ogilvy February 24, 2012

If social business "describes how you are going to produce business value from that (social) behavior," as articulated in my earlier post, then what can a communications leader do to draft a social business strategy?