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Socia Media

Media pitch feed launches on Twitter, Facebook

May 01, 2013

CHICAGO: A feed intended to pitch journalists and bloggers launched this week on Twitter and Facebook.

Newsmaker: K.C. Kavanagh, Starwood Hotels & Resorts Worldwide

Lindsay Stein April 25, 2013

With more than 1,100 hotels worldwide, Starwood's SVP of global communications checks in daily to ensure brand messaging is consistent across all channels.

Spredfast helps clients drive social engagement

Tanya Lewis April 22, 2013

Spredfast provides an enterprise class social media management platform that allows clients to scale social across their organizations.

Video: Tom Ryan, ICR

Brittaney Kiefer April 12, 2013

ICR CEO Tom Ryan discusses the new SEC social media guidelines with PRWeek corporate reporter Brittaney Kiefer.

LinkedIn to boost corporate profile with Firstlight

Lynsey Barber, PRWeek UK April 03, 2013

LONDON: LinkedIn has appointed Firstlight as its first retained corporate agency for the UK to raise its profile among recruiters and marketers.

Brands look to Vine to target audiences with short videos

Sarah Shearman April 01, 2013

When Twitter snapped up and promptly launched the six-second video app Vine in January this year, communications professionals were quick to jump on board, producing a wide range of content for brands.

Atomic emerges from pack in Aloft's 'RFTweet' pitch

Lindsay Stein March 15, 2013

STAMFORD, CT: Aloft Hotels has picked Atomic PR as AOR after its unconventional "RFTweet" process, which invited firms to pitch for its business via Twitter.

Brainstorming without the frustration

Mike Samson, CrowdSpring February 22, 2013

Earlier this week, we looked at the rise of crowdsourcing and its advantages for creative agencies, marketing firms, and PR shops. Today, we're going to talk about how crowdsourcing can provide opportunities for PR agencies to drive growth and profitability in the future.

There's opportunity for PR in interactive, and vice versa

Todd Defren, Shift Communications. February 13, 2013

For several years back in the mid-2000s, our agency had a superb relationship with one of the leading interactive agencies in the world.

Applebee's fires waitress, is served social media backlash

Lindsay Stein February 01, 2013

Applebee's fired one of its waitresses in St. Louis, MO, last week for posting a photo on Reddit of a receipt with a harsh message from a customer who stiffed her on a tip.

CMO Q&A: Stacy Martinet, Mashable

Lindsay Stein February 01, 2013

Mashable CMO Stacy Martinet talks to Lindsay Stein about how the brand is using its website to further engage the connected generation.

Bad PR tweets land big companies in hot water

Lisa Arledge Powell, MediaSource January 18, 2013

Over this three-part blog series, I've spent most of my time pointing out those journalists who use social media as a personal soapbox.

Blurring lines between journalists, commentators

Lisa Arledge Powell, MediaSource January 14, 2013

I've been moved by coverage of the Sandy Hook shootings. This is a tragic story, and I'm grateful to all the journalists who've worked so hard to keep us informed. I'm also alarmed that some of those same journalists have chosen to interject their opinions into their coverage.

It's about conversations...and everyone's talking

Ed Keller, Keller Fay Group January 11, 2013

McKinsey calls word of mouth the most "disruptive force in marketing," and CMO surveys suggest that investment in social marketing will rise.

Walmart pins its colors on the board to win consumers

Bernadette Casey December 01, 2012

Walmart has been stepping up its green outreach through a number of social media channels including the Walmart Green Room, a sustainability blog launched in January 2012, and Twitter handle @WalmartGreen.

Beyond the press release: the currency of content

Beth Monaghan, InkHouse November 09, 2012

According to a May 2011 Nielsen/AOL report, 23% of social media messages and 47% of industry-specific social messages contain links to content. Content is your currency in the social media world.

Former General Mills PR director joins Kohnstamm

Lindsay Stein October 29, 2012

SAINT PAUL, MN: Kohnstamm Communications has hired Greg Zimprich, former director of brand PR at General Mills, to serve as SVP of agency operations and strategic insight, effective November 5.

Journalist Q&A: Lisa Lillien, Hungry Girl

Brittaney Kiefer October 01, 2012

Lisa Lillien, founder of Hungry Girl, talks to Brittaney Kiefer about how she only partners with brands she uses and loves and the evolution of the company from its early newsletter-only days.

Brands leverage policies and social for LGBT engagement

Lindsay Stein October 01, 2012

Not only has the amount of lesbian, gay, bisexual, and transgender (LGBT) outreach increased in the past decade, the way in which companies are engaging this demographic has vastly changed, with more emphasis on social media and one-on-one interaction.

Boland named Social@Ogilvy senior VP

August 30, 2012

NEW YORK: Social@Ogilvy has hired Tom Boland as SVP.

M Booth emphasizes visual social content

Lindsay Stein August 21, 2012

NEW YORK: M Booth has unveiled "Framed," a social media approach aimed at helping clients create visual content that tells brand stories and engages audiences in the digital space.

Canon enlists celebs for 'Long Live Imagination'

Lindsay Stein August 16, 2012

LAKE SUCCESS, NY: Canon has kicked off the second edition of its "Long Live Imagination" campaign with a more diverse range of celebrities to appeal to a broader range of consumer demographics.

Fast-food chains use heritage, integrated marketing recipes

Lindsay Stein August 01, 2012

For 60 years KFC Corp, which was founded in 1952 by Colonel Harland Sanders, has communicated in advertising and PR that the Colonel always uses fresh, on-the-bone chicken, and the brand still does so today.

GroSocial launches social media platform

July 10, 2012

OREM, UT: GroSocial launched the GroSocial Platform on Tuesday. The suite helps small- and medium-sized businesses create and manage their social media profiles and promotions.

Waldorf in search of lost treasures

Connie Cho July 01, 2012

The venerable Waldorf Astoria Hotel in New York City is trying to recover some of its lost treasures through the "Amnesty Program" campaign.

All-American Games anniversary scores big win for McDonald's

Emory Sullivan July 01, 2012

Prompted by a record attendance in 2011, McDonald's hosted its 35th All-American Games in Chicago for a second consecutive year due to the city's love for sports.