Small Business

DailyCandy's contest pays huge dividends for small businesses

Emory Sullivan December 01, 2011

To mark its 10th anniversary in 2010 and to support small business entrepreneurs, Meredith Howard, VP of communications at email newsletter and website DailyCandy, developed Start Small, Go Big.

Hiscox puts on a show to position itself as a unique insurance brand

Emory Sullivan October 01, 2011

Hiscox, a specialist insurance company, launched its direct and online small-business products in the US and was looking for a unique way to increase brand awareness.

Dell opens its doors to underscore support of small, medium business

Michelle Lodge July 01, 2011

For the first time in Dell's history, the company invited media and analysts to its headquarters to meet with executives, customers, and partners for an immersion in Dell's often overlooked small and medium business (SMB) strategies, products, and solutions.

Network Solutions strikes the right balance with 'Go Granny'

Tanya Lewis June 01, 2011

Network Solutions, an online services company providing domain names and online marketing, positions itself as a partner for small businesses.

Finding your point of differentiation

John Maroon, Maroon PR May 11, 2011

The key to most every business is finding your point of differentiation.

Small businesses face a large comms task in going public

Danielle Drolet May 01, 2011

In 2003, a one-time political attorney and her entrepreneurial husband opened a local bakery on New York's Upper West Side, and introduced a new twist on cupcakes with out-of-the-ordinary fillings, frostings, and toppings.

American Express promotes small businesses

Jaimy Lee November 24, 2010

NEW YORK: American Express is preparing for "Small Business Saturday," an integrated program that partners with Facebook and is aimed at encouraging cardholders to shop at small businesses on November 29.

Small businesses get boost from big names

Kimberly Maul September 16, 2010

The Wall Street Journal had an interesting article today about how small businesses can partner with a larger company and leverage that marketing opportunity.

Small businesses make big progress with social media

Kimberly Maul June 01, 2010

Mega brands such as Pepsi and Starbucks have a major presence on social media platforms, engaging consumers and building buzz

Facebook infiltrates shop windows

Kimberly Maul April 28, 2010

Facebook is getting into small business marketing with a new effort, giving local businesses a way to get more "likes" on the social networking site.

New domain name extension targets small businesses

Kimberly Maul March 24, 2010

MIAMI: The company behind a new domain extension, .co, launched a $1 million PR campaign in early March, targeting small businesses and the domain, trademark, and IP industries.