At last night’s Silver Anvil Awards, Jeffrey Julin, 2008 PRSA chair and CEO, started the ceremony by acknowledging the misfortune of Scott McClellan being perceived as a PR paradigm, when the audience and award winners were the real exemplars of the industry. The ceremony honored PR professionals that wove contemporary issues into organizational platforms, from the City of San Diego, who was recognized for its efforts during the city’s wildfire evacuation to the integrated communications that were created for Little Caesars Veterans Program. These programs also received the distinction of being added to a PRSA database, for future PR professionals to learn what the profession is truly about.