Shoba Purushothaman is CEO of The NewsMarket, Inc., a company she co-founded in New York City in 2000.The NewsMarket is the leading online video solution for global multinationals, government organizations and non-profits. Based in New York and with global operations, The NewsMarket's video distribution platform enables companies and organizations to take advantage of the video revolution by making it easy for them to distribute video content they create to different target audiences as part of their communications.