Sheelagh Doyle

CHICAGO: Kraft Foods kicked off its largest ever communications effort aimed at reducing hunger within the US.

The Church of Latter Day Saints has launched an advertising and communications campaign aimed at offsetting stereotypes and pushing the message that Mormons are really just "normal folk".

SAN DIEGO: Gable PR has been hired by employment law firm Fisher & Phillips.

NEW YORK: Rubenstein PR is set to work with independent broadcaster New Tang Dynasty Television.

The first rule of journalism is never to reveal the source of a story, and it's a mantra that any journalist worth his or her salt lives by. But the recent actions of one NYC hedge fund demonstrate not everyone feels the same sense of respect for the ethics of news reporting.

WALTHAM, MA: MyMediaInfo is gearing up to launch a standalone social media influencer database that will allow users to research, track and react to blogger, journalist and commentator activity.

DALLAS: Hill and Knowlton's Dallas office picked up the account for TravisDavid following a competitive pitch.

PARSIPPANY, NJ: Coyne PR has been appointed by Breastcancer.org to maximize media coverage around Breast Cancer Awareness Month in October and its "Rock the Ribbon" 10-year anniversary celebration.

ROCHESTER, NY: Bausch & Lomb has appointed Attention as its first social media agency AOR following a competitive three-way pitch process.

WALTHAM, MA: Kimberly-Clark Health Care has selected Schwartz Communications as its AOR.