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SEO

Master Class: How do you adapt SEO practices to deal with changing search algorithms?

August 01, 2011

Over the last few years, there has been a great deal of change within search results and rankings across all of our businesses.

MangoCo announces SEO brand reputation tool

Jason Shuffler December 16, 2010

ASHBURN, VA: Search engine optimization company MangoCo launched a web service called Reputation Management that helps a brand combat having its name pop up in negative search engine results.

Cision releases SEO pitch tool

Jason Shuffler December 01, 2010

CHICAGO: Public relations tools and software business Cision released a media identifying application called WhereToPitch.

B-to-B lead nurturing is critical to the sales cycle

Amy Epstein October 08, 2010

The goals of a b-to-b PR program can span a wide spectrum, from brand awareness and brand-building to reputation and crisis management.

Master Class: What role should SEO play in an organization's overall PR strategy?

July 01, 2010

This month's panel discusses the role of SEO in an organization's overall PR strategy.

Cision launches news service

Sheelagh Doyle June 08, 2010

CHICAGO, IL: Cision has launched its CisionWire news service in the US.

Comergence Compliance taps DepthPR

Moses Sutton May 06, 2010

ATLANTA: Comergence Compliance Monitoring, a provider of third-party originator monitoring solutions, hired DepthPR as its AOR.

SEO's importance critical

Jay Jaffe February 05, 2010

It's really a shame that there were so many hucksters in the early days of the Internet selling SEO without really knowing what they were doing.

SEO tactic buries bad news, raises ethical questions

Jay Jaffe February 03, 2010

A question I am being asked more frequently is "Is there a way to make an unflattering Internet mention of you or your firm disappear?"

Business Wire adds new distribution features

Erica Morris December 28, 2009

NEW YORK: Business Wire has updated its distribution platform, with enhancements in mobile applications, search engine optimization, and measurement tools.

Master Class: How can companies be more creative in maximizing their SEO efforts?

November 01, 2009

Of course, any SEO campaign can be bolstered through the use of integration. A well-coordinated PR and paid search campaign can help ensure you are impacting the widest possible audience.

The broader power of search

October 09, 2009

Search engine optimization (SEO) is often thought of as having a singular purpose – driving traffic to a Web site – but in the modern...

Traditional vs. social media? It’s all just ‘media’ now

October 06, 2009

Some social media purists say the world has flipped from a top-down, traditional media driven landscape to a bottom-up, social driven landscape. I’m not sure...

Consumers' move to online news offers opportunity

Scott Severson October 01, 2009

Newspaper use is down, online use is up: The data from our new survey isn't a surprise, but it does reinforce what the media and PR industries have known for a long time.

New search engine adapts quickly to monitoring needs

Kimberly Maul October 01, 2009

Collecta.com is a real-time search engine, monitoring social networks like Twitter and Facebook for status updates, as well as update streams for news sites and blogs.

PRN's revamped Web site tackles SEO

Tonya Garcia September 30, 2009

NEW YORK: PR Newswire (PRN) has launched a redesigned Web site that includes enhanced SEO capabilities.

Hearst plans beauty portal for fall

Alexandra Bruell September 03, 2009

NEW YORK: With plans to officially launch RealBeauty.com in November, Hearst Digital Media is positioning the beauty and wellness portal as a personal interactive resource for consumers and a targeted ad vehicle for advertisers.

The month's buzziest Web service: BackType.com

Kimberly Maul August 01, 2009

BackType describes itself as a "conversational search engine" that allows users to follow conversations in comments sections on blogs, social networks, and other Web sites.

PRWeb adds four distribution partners

Tonya Garcia July 15, 2009

LANHAM, MD: PRWeb, an online news distribution service from Vocus, has added four distribution partners.

Kmart gets personal with designer videos

Alexandra Bruell June 23, 2009

HOFFMAN ESTATES, IL: Kmart's effort to reach new consumers and differentiate its brand from that of a specialty store culminates in its KmartDesign online video initiative.

The month's buzziest Web service: Ensembli.com

Kimberly Maul June 01, 2009

Ensembli is a personalized, browser-based news aggregator that requires no additional software and filters content in a way that makes results more relevant for the user.

The 'Web Age' offers unique opportunities for PR pros

Mike Greece May 21, 2009

The new "business normal" spawned by the Web contains both promise and peril, continuous change, and a significant opportunity for the emergence of "best of breed" PR pros who understand this new landscape and can deal with the increasing democratization of information.

WestGlen launches i-Blitz Interactive

Tonya Garcia May 19, 2009

NEW YORK: WestGlen Communications, an integrated marketing and multimedia consultancy specializing in broadcast PR, has launched i-Blitz Interactive, an online and offline service that helps clients reach highly targeted audiences.

Agencies that neglect SEO risk being left behind

May 08, 2009

The digital revolution, in addition to opening new communications channels, has given the PR industry the chance to reinvigorate its previous work.

Technology Roundtable: Focused on change

April 20, 2009

Tech companies and their agencies continue to pursue better measurement and use of data. PRWeek recently hosted an Airfoil PR-sponsored roundtable discussion in the Bay Area on the topic.

AP alters Web strategy, plans new online news sites

Frank Washkuch April 10, 2009

NEW YORK: The Associated Press (AP) is altering its Web strategy by planning online destinations to direct consumers to news Web sites it considers authoritative sources, thereby competing with search engines.