A PRWeek/Peppercom webcast: Corporate communicators and their agencies see the great opportunity afforded by the social media environment. From customer engagement to reputation management, much of the PR professional's job now takes place online. But to really participate in dialogue and effect change requires buy-in from the C-suite. This webcast will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.