Gideon Fidelzeid, Frank Washkuch, and Lindsay Stein discuss attacks on the Affordable Care Act campaign; Procter & Gamble's restructured comms; Facebook's IPO; and GM's ad spending.

Encouraging consumers to request wellness visits, cancer screenings, and well baby visits aren't the sort of things that inspire placards and protests - except that they're a part of the Affordable Care Act, better known to many on the right as Obamacare.

DALLAS: The Harold Hamm Diabetes Center at the University of Oklahoma has retained Hill+Knowlton Strategies as its AOR to further develop its global brand and profile.

Gideon Fidelzeid, Frank Washkuch, and Lindsay Stein discuss attacks on the Affordable Care Act campaign; Procter & Gamble's restructured comms; Facebook's IPO; and GM's ad spending.

While considering how to differentiate in the paper category, Quills.com decided to launch Dunder Mifflin paper, named after the fictional paper company on "The Office."

DETROIT: General Motors' decision to halt its Super Bowl and Facebook advertising will create more opportunities for the automaker to use traditional PR and social media to promote its brands.

NEW YORK: AppSense, a cloud-based virtualization company, has hired Horn as its US AOR.

NEW YORK: NASDAQ must communicate clearly with the technology industry and other stakeholders as it fixes the issues that snarled Facebook's IPO last Friday.

HONG KONG: Business advisory firm FTI Consulting has appointed a team to launch its technology practice in Asia.

CHICAGO: Zapwater Communications has added American Blue Ribbon Holdings brand Bakers Square and Yumz Gourmet Frozen Yogurt to its consumer client roster.

We need to start explaining to our clients that customer service is as important as PR, and that an army of half a million people screaming about how good your service is can be just as beneficial as a front-page article placement.

The national outrage over Trayvon Martin's death started with an email pitch to Reuters and spread like wildfire. An unarmed teenager with only a bag of Skittles and an iced tea in his possession was shot to death, and the police made no arrest even though they knew the identity of the shooter.

ANCHORAGE, AK: The Alaska Energy Authority has issued intent-to-award notices for two PR contracts worth up to $2 million combined.

WASHINGTON: The Corporation for National and Community Service is working with GMMB on a range of outreach initiatives to increase recruitment.

SACRAMENTO, CA: The California Energy Commission has nominated Tmdgroup to develop an outreach and marketing campaign about the transition of the state's transportation fuels market.

MINNEAPOLIS: Best Buy has named Matthew Furman SVP of communications and public affairs, effective June 22.

NEW YORK: NASDAQ must communicate clearly with the technology industry and other stakeholders as it fixes the issues that snarled Facebook's IPO last Friday.

OAKLAND, CA: The Clorox Company's professional products division has retained incumbent agency Ketchum as its b-to-b agency partner following a review.

While fear definitely sells headlines, fear headlines in the world of climate do not make change happen.

PRWeek's Frank Washkuch speaks with Luke Lambert, Gibbs & Soell's new president and CEO, about his plans for the agency.

Cleantech executives are relying on comms to secure funds in a market struggling to sustain long-term growth and challenged by corporate failures.