Sectors

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PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.

Healthcare

Komen reversal shows power of social networks

Virgil Dickson February 03, 2012

WASHINGTON: The quick resolution to the standoff between The Susan G. Komen for the Cure organization and Planned Parenthood is a testament to the power of social media, say industry experts.

Ogilvy guides coalition work on Affordable Care Act

Virgil Dickson February 02, 2012

WASHINGTON: Ogilvy PR Worldwide is working with the Essential Health Benefits Coalition to promote its recommendations for the implementation of the Affordable Care Act.

A panacea for care confusion

Virgil Dickson February 01, 2012

From simple-to-understand names to targeted messages, healthcare provider networks are focused on clarifying the Affordable Care Act's broad impact.

Ace Hardware ratchets up business with zombie campaign

Tanya Lewis February 03, 2012

Westlake Ace Hardware challenged digital AOR Bozell to create a unique way to engage consumers and drive website traffic. Bozell answered with a zombie campaign.

Goodyear NA appoints Curran VP, comms

Danielle Drolet February 01, 2012

AKRON, OH: Goodyear has appointed Chris Curran VP of PR and communications for its North American tire business, effective February 6.

Dunkin' Donuts taps into Boston's love of sports to attract new fans

Emory Sullivan February 01, 2012

After being named Dunkin' Donuts AOR in October 2010, RF|Binder launched a three-part effort rooted in Boston, the company's hometown.

Silver Touch hires KCSA for IR support

Danielle Drolet February 03, 2012

JERSEY CITY, NJ: Silver Touch, a mobile media-services provider, has appointed KCSA Strategic Communications to implement a national investor relations program.

Facebook avoids early IPO-filing pitfalls

Danielle Drolet February 02, 2012

MENLO PARK, CA: Facebook's initial public offering filing brought the company a slew of media attention, but it also gave the public a closer look at the social media heavyweight.

Ecosphere Technologies taps ICR for IR, PR

Danielle Drolet February 01, 2012

STUART, FL: Ecosphere Technologies, a developer of wastewater-treatment services for industrial markets, has hired ICR to handle its investor relations and PR efforts.

Should your strategy be the same when pitching reporters and bloggers?

February 01, 2012

The principles of pitching bloggers and traditional reporters are the same, but the tactics differ.

Apple's ongoing iPad success is good news for "print media"

Frank Washkuch February 01, 2012

Quarter after quarter, Apple reports financial results that most executives can only marvel at.

Ford, NPR unveil voice-controlled news app

Beth Krietsch January 10, 2012

LAS VEGAS: Drivers of numerous 2012 Ford vehicles will be able to listen to National Public Radio on their own schedules through the integration of NPR's News app with Ford's Sync AppLink system.

Komen reversal shows power of social networks

Virgil Dickson February 03, 2012

WASHINGTON: The quick resolution to the standoff between The Susan G. Komen for the Cure organization and Planned Parenthood is a testament to the power of social media, say industry experts.

McConnell joins Englander Knabe & Allen

Virgil Dickson February 02, 2012

LOS ANGELES: Jeff McConnell, president of McConnell Government Relations, has joined Englander Knabe & Allen (EKA) as SVP and merged his firm into EKA.

AT&T tabs Shorenstein as NY president

Virgil Dickson February 02, 2012

ALBANY, NY: AT&T has hired Marissa Shorenstein as president of AT&T New York. She will oversee the telecom giant's public and external affairs strategies across the state.

Foursquare hires M Booth as AOR

Beth Krietsch February 03, 2012

NEW YORK: Location-based social networking service Foursquare has hired M Booth as its PR AOR, confirmed Foursquare PR manager Erin Gleason.

DePaul University names Lawson VP of PR, comms

Danielle Drolet February 03, 2012

CHICAGO: DePaul University has hired Cynthia Lawson as VP of PR and communications, effective April 2.

Silver Touch hires KCSA for IR support

Danielle Drolet February 03, 2012

JERSEY CITY, NJ: Silver Touch, a mobile media-services provider, has appointed KCSA Strategic Communications to implement a national investor relations program.