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Sectors

PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.

Healthcare

AARP seeks firm to put long-term care in spotlight

June 11, 2013

WASHINGTON: The AARP is looking for agency help as it draws attention to the need for improved access to long-term services and support for senior citizens and people with disabilities.
 

H+K appoints Malaria No More CEO healthcare lead

June 10, 2013

NEW YORK: Hill+Knowlton Strategies has hired former key US Senate aide David Bowen to lead its global healthcare practice effective July 1.
 

Engleka joins Porter as health practice SVP

June 10, 2013

NEW YORK: Porter Novelli has hired Henry Engleka as SVP in its global health and wellness practice.
 

Consumer

Popeyes pauses consumer PR agency search

June 19, 2013

ATLANTA: Fast-food chain Popeyes Louisiana Kitchen has put its consumer PR agency RFP on hold in the midst of a communications executive shift.
 

Millennial moms feel 'overlooked' by marketing

June 18, 2013

NEW YORK: Millennial generation mothers are highly influential and connected, spending more than 17 hours per week on social networks, but they consider themselves "overlooked" by marketing, according to research from Weber Shandwick.
 

Whirlpool brings on Ketchum as AOR

June 17, 2013

BENTON HARBOR, MI: Whirlpool has selected Ketchum as PR AOR for its Whirlpool, Maytag, and Amana brands, as well as its Affresh and Whirlpool Water Filtration businesses. The company had worked with Peppercomm for the past seven years.
 

Technology

Political adviser Harding joins Google in policy role

John Owens, PRWeek UK June 19, 2013

LONDON: A political adviser to Deputy Prime Minister Nick Clegg has left her role to join Google.
 

Microsoft Canada names Veritas PR AOR

June 19, 2013

MISSISSAUGA, ONTARIO: Microsoft Canada has selected Veritas as its PR AOR following a review.
 

W2O appoints global tech head, hires Dell chief blogger

June 19, 2013

LONDON: W2O Group has hired Annalise Coady as head of its global technology practice.
 

Media

FT global comms director Gilpin-Jacobs to step down

June 19, 2013

LONDON: Emma Gilpin-Jacobs will step down from her role as global director of communications at the Financial Times next month after nearly seven years at the company.
 

Is PR 3.0 a Trojan Horse?

Richard Grove, Ink June 10, 2013

There's nothing like a great story on CNBC, or in The Wall Street Journal, or even the local small-town gazette, to bring a smile to the CEO's face. Now that's worth charging for.
 

Univision conducting PR agency search

June 05, 2013

NEW YORK: Spanish-language media company Univision Communications is conducting a review for a PR agency partner.
 

Public Affairs

UK government comms heads to leave positions

John Owens, PRWeek UK June 18, 2013

LONDON: Two PR professionals in the top ranks of government departmental communications are set to leave their jobs shortly.
 

BOMI International taps ICF as PR AOR

June 17, 2013

WASHINGTON: BOMI International, a nonprofit that provides educational courses for workers in the property and facility management professions, has hired ICF International as its PR AOR as it works to launch a credentialing program early next year.
 

De Torok to take on comms lead at US Postal Service

June 14, 2013

WASHINGTON: The embattled US Postal Service will make a change in its top communications post at the end of this month.
 

Corporate

Carnival hires former American comms exec

June 19, 2013

MIAMI: Carnival has brought on former American Airlines executive Roger Frizzell to lead corporate communications after facing numerous crisis situations in the past 18 months.
 

Deloitte set to kick off PR agency review process

June 18, 2013

NEW YORK: Deloitte is in the early stages of a PR agency review, making it the latest in a string of professional services firms to evaluate their communications rosters.
 

C&W appoints heads for corporate, Nokia work

June 17, 2013

NEW YORK: Cohn & Wolfe has hired former Ogilvy Public Relations SVP Josh Levin to co-lead its US corporate practice and former T-Mobile communications director David Henderson to oversee the US business for the agency's Nokia account.
 

Green

Carpool app, sustainability platform hire Atomic

May 30, 2013

SAN FRANCISCO: Ride sharing mobile app Sidecar and GreenStar Hub, a b-to-b marketplace for sustainable products, have brought on Atomic as the agency expands its sustainability group.
 

Super Bowl goes green in New Orleans

April 19, 2013

Entergy and Center for Climate and Energy Solutions developed an online energy reduction game to help the New Orleans Super Bowl Host Committee offset carbon emissions at this year's Super Bowl.
 

Consumers getting more environmentally conscious

April 02, 2013

NEW YORK: US consumers are making more environmentally conscious purchase decisions, but relying on companies to give them greater information on "green" products, according to research from Cone Communications.
 
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