Sectors

PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.

Healthcare

MassMutual enlists Weber Shandwick as AOR

Rose Gordon March 18, 2010

SPRINGFIELD, MA: MassMutual selected Weber Shandwick as AOR for its corporate and US insurance businesses, following a competitive pitch.
 

Nextgov: FDA to issue regulations for Web

Jaimy Lee March 18, 2010

Officials at the Food and Drug Administration (FDA) said the FDA will issue regulations for online drug advertising and communications in 2010, but will not provide differentiation between social media tools, according to Nextgov.
 

Consumer

Annie Chun's names Formula its AOR

Alexandra Bruell March 18, 2010

SAN RAFAEL, CA: Annie Chun's, a producer of gourmet Pan-Asian foods, hired Formula PR as its AOR
 

Sony PlayStation hires Voce, Access/Ketchum

Aarti Shah March 16, 2010

FOSTER CITY, CA: Sony Computer Entertainment America hired Voce Communications and Access Communications to work on its PlayStation business, following a competitive review.
 

Technology

Next week's blogger: Bob Silver, SVP, MWW

March 19, 2010

Each week, PRWeekus.com features a guest blogger on its "Insider" blog. Next week's blogger is Bob Silver, SVP at MWW.
 

Publicis execs give up bonuses

Kimberly Maul March 19, 2010

Several Publicis Groupe executives, including CEO Maurice Levy, gave up bonuses this year as a "gesture of solidarity with the Groupe's employees."
 

Media

Religare Enterprises hires Edelman

Jaimy Lee March 19, 2010

WASHINGTON: Religare Enterprises, a financial services group based in India, is working with Edelman for a media relations program in the US, according to a federal filing.
 

Journalist Q&A: Mira Lowe, EIC, 'Jet'

Aarti Shah March 19, 2010

Mira Lowe was named editor-in-chief of 'Jet' magazine in April 2009. In February, the magazine underwent a significant redesign, including altering its logo, new fonts, more color, and more photography.
 

Public Affairs

Jasculca/Terman receives GSA certification

Jaimy Lee March 19, 2010

WASHINGTON: The US General Services Administration (GSA) awarded Jasculca/Terman and Associates its certification for advertising and integrated marketing services, according to a federal filing.
 

David All taps Irons

Jaimy Lee March 19, 2010

WASHINGTON: The David All Group hired Todd Irons as a VP, starting March 15.
 

Corporate

PR agency owners, executives must be mindful of unexpected 401(k) risks

Michael Lasky March 19, 2010

Many PR firms sponsor the ever-popular 401(k) plan, aimed at helping employees save money for a financially secure retirement.
 

Return to M&A offers Wall Street chance to improve reputation

Deborah Eisenberg March 19, 2010

During the past two years, financial communication was a roller coaster, with all the late nights and crisis communication plans turning into one long nightmare.
 

Green

Video contest fuels interest in Drive Smarter Challenge

Tanya Lewis March 01, 2010

The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.
 

Economy prompts brands to show another shade of 'green'

Aarti Shah March 01, 2010

Earlier this year, Seventh Generation, a Vermont-based manufacturer of green cleaning products, launched its new line of disinfecting wipes and sprays with an expansive, integrated marketing campaign that connects green with personal health.
 
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