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PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.

Healthcare

Complying with healthcare reform

Michael Lasky, Davis & Gilbert May 17, 2013

Understanding how to comply with the Patient Protection and Affordable Care Act is crucial for PR agencies to help them prepare for the new healthcare regulations.

AdvaMed swaps agency partners for 'Innovation'

Virgil Dickson May 17, 2013

WASHINGTON: AdvaMed, the trade group for the medical technology industry, has switched its agency partner for the "Life Changing Innovation" campaign.

Just press pause

Olga Fleming, Cohn & Wolfe May 17, 2013

One paradigm stands in the way of all communication programs, materials, and strategic thinking we bring to bear: lack of time.

Qatar Airways launches UK agency review

John Owens, PRWeek UK May 22, 2013

LONDON: Qatar Airways is reviewing its UK PR work amid moves to boost its international profile.

TJX's HomeGoods picks Edelman as AOR after review

Lindsay Stein May 21, 2013

FRAMINGHAM, MA: TJX Companies brand HomeGoods, a home furnishing and kitchenware retailer, has selected Edelman as its AOR after a two-month review.

Trade association taps IPG firms for frozen-food effort

Brittaney Kiefer May 17, 2013

MCLEAN, VA: Trade association the American Frozen Food Institute has brought on an agency team comprised of Interpublic Group-owned GolinHarris, McCann Erickson, and Casanova Pendrill for a national consumer campaign.

Google goes on offense on UK tax issue

John Owens, PRWeek UK May 21, 2013

LONDON: Google has successfully turned the corner on its UK tax issue after being stung by criticism, industry experts agree.

Symantec CCO Pforzheimer leaves company

Brittaney Kiefer May 20, 2013

MOUNTAIN VIEW, CA: Symantec CCO Harry Pforzheimer has departed the company after less than a year as its communications chief.

The Bay Area is booming

Chris Blake, Burson-Marsteller May 20, 2013

There is no denying the San Francisco Bay Area is buzzing with excitement about technology and innovation, which is giving some long-time residents 90s tech boom deja vu.

Grayling hires former BBC, Channel 4 journalist Malik

Alec Mattinson, PRWeek UK May 21, 2013

LONDON: Former BBC and Channel 4 news journalist Zaiba Malik has joined Grayling as a director in its corporate and financial division.

Castrol names Ogilvy lead agency in US

Lindsay Stein May 14, 2013

NEW YORK: Castrol, the automotive and industrial lubricants brand owned by BP, has selected Ogilvy Public Relations as its lead agency for the US.

Media tries too hard to keep up with Twitter, say PR pros

Sarah Shearman April 24, 2013

Following a number of major errors by prominent news outlets covering the bombing at the Boston Marathon and the following investigation, traditional media should focus on accuracy rather than "competing" with social media, say industry experts.

Mercury partner chairs MasterCard Latino outreach

Virgil Dickson May 22, 2013

WASHINGTON: Mercury Public Affairs partner Fabian Nunez is chairing "Master Your Card: Oportunidad," a coalition that aims to help the Latino community understand the value of electronic payment technology.

Zafarnia joins Racepoint

Virgil Dickson May 22, 2013

BOSTON: Racepoint Group has hired Bobby Zafarnia as VP in the agency's corporate and public affairs practice.

Global Strategy Group makes senior hires in DC

Virgil Dickson May 22, 2013

WASHINGTON: Global Strategy Group has expanded its Washington DC staff with several senior hires.

Bartlett takes top comms role at Walmart; H+K names Weitz US CEO

Frank Washkuch May 22, 2013

NEW YORK: Former White House counselor Dan Bartlett is set to leave his role as president and CEO of Hill+Knowlton Strategies US to become EVP of corporate affairs at Walmart.

Comms pros put Bloomberg on the spot after snooping scandal

Chris Daniels May 17, 2013

Bloomberg clients are beginning to question how they use the company's financial data terminals after revelations that its news division used them to monitor log-on activity, , say IR and corporate communications experts.

Burson's Lawrence to join Mattel as comms chief

Brittaney Kiefer May 16, 2013

EL SEGUNDO, CA: Mattel has hired Burson-Marsteller chief global digital strategist Dallas Lawrence as head of global corporate communications and government affairs.

Super Bowl goes green in New Orleans

Tanya Lewis April 19, 2013

Entergy and Center for Climate and Energy Solutions developed an online energy reduction game to help the New Orleans Super Bowl Host Committee offset carbon emissions at this year's Super Bowl.

Consumers getting more environmentally conscious

Sarah Shearman April 02, 2013

NEW YORK: US consumers are making more environmentally conscious purchase decisions, but relying on companies to give them greater information on "green" products, according to research from Cone Communications.