Sectors

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PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.

Healthcare

Publicis buys Chinese firm U-Link

Virgil Dickson February 22, 2012

PARIS: Publicis Groupe has purchased U-Link Business Solutions, a Chinese agency specializing in healthcare communications.

Florida releases AIDS initiative RFP

Virgil Dickson February 21, 2012

TALLAHASSEE, FL: Florida's Department of Health is seeking PR support for several HIV/AIDS and hepatitis observances taking place throughout this year.

Galen replaces Jones as comms leader at Novartis

Frank Washkuch February 18, 2012

BASEL, SWITZERLAND: Novartis has named Michele Galen head of communications. She replaced Sheldon Jones, who has retired.

PepsiCo presses agencies for improved performance

Chris Daniels February 17, 2012

PepsiCo's move to trim the number of agencies on its roster is likely intended to drive more value from agency partners instead of being a cost-cutting move, according to agency executives.

PRWeek visits the Toy Fair

Lindsay Stein February 17, 2012

PRWeek's Lindsay Stein met with executives from three toy companies to discuss their marketing strategies at the Toy Fair in New York.

Saban picks Burson for brand awareness, event work

Lindsay Stein February 13, 2012

LOS ANGELES: Burson-Marsteller, hired by entertainment properties company Saban Brands last year as agency partner, will manage an event for the business at this week's Toy Fair industry conference.

Former H&K CEO Taaffe joins Groupon

Frank Washkuch February 09, 2012

NEW YORK: Paul Taaffe has joined Groupon as global head of communications nearly 13 months after resigning as global chairman and CEO of Hill & Knowlton.

Nadanu hires Uproar PR

Beth Krietsch February 08, 2012

ORLANDO, FL: Nadanu, a San Francisco-based organization that develops online and mobile giving tools, has hired Uproar PR for strategic counsel and media relations.

Silver Touch hires KCSA for IR support

Danielle Drolet February 03, 2012

JERSEY CITY, NJ: Silver Touch, a mobile media-services provider, has appointed KCSA Strategic Communications to implement a national investor relations program.

Thomson Reuters acquires RedEgg

Beth Krietsch February 14, 2012

NEW YORK: Thomson Reuters has acquired RedEgg, a media intelligence platform company.

Should your strategy be the same when pitching reporters and bloggers?

February 01, 2012

The principles of pitching bloggers and traditional reporters are the same, but the tactics differ.

Apple's ongoing iPad success is good news for "print media"

Frank Washkuch February 01, 2012

Quarter after quarter, Apple reports financial results that most executives can only marvel at.

State Department looks for firm to bolster Haitian police

Virgil Dickson February 22, 2012

WASHINGTON: The US State Department's Bureau for International Narcotics and Law Enforcement Affairs has released an RFP seeking a firm to launch a campaign to boost the size of Haiti's national police force.

Private equity industry fights back against criticism

Virgil Dickson February 22, 2012

WASHINGTON: The Private Equity Growth Capital Council is pushing back against political attacks that are giving private equity firms a bad rap during the Republican primaries.

Former Missouri congressman joins MSL

Virgil Dickson February 21, 2012

WASHINGTON: Former US Rep. Kenny Hulshof (R-MO) has joined MSL Washington as a senior advisor of its public affairs practice.

Nissan taps Stratacomm as corporate AOR

Lindsay Stein February 22, 2012

FRANKLIN, TN: Nissan North America has selected Stratacomm, part of Fleishman-Hillard's network, as its corporate AOR following an RFP process that began in the third quarter of last year.

Allstate Foundation reviews firms in AOR search

Lindsay Stein February 21, 2012

NORTHBROOK, IL: The Allstate Foundation, the charitable arm of the insurance giant of the same name, is conducting a review process to find a PR AOR.

Another impact of digital: more centralization

Bob Feldman, PulsePoint Group February 17, 2012

The impact of a world gone digital is having two big, new effects on the corporate communications function: it's becoming more centralized, even in the most decentralized companies, and content creation/syndication is entering a whole new sphere.