Sectors

PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.

Healthcare

Social media, celebrities factor into COPD campaign

Jaimy Lee February 08, 2010

RIDGEFIELD, CT: Boehringer Ingelheim Pharmaceuticals launched its largest unbranded campaign as it aims to raise awareness about chronic obstructive pulmonary disease (COPD).

C&W hires O'Donohue

Jaimy Lee February 08, 2010

NEW YORK: Cohn & Wolfe tapped MaryEllen O'Donohue as EVP of strategy and client service, effective February 9. O'Donohue is one of three senior-level healthcare hires that the firm has made since the start of 2010.

Verizon promotes FiOS with Super Bowl parties

Aarti Shah February 05, 2010

NEW YORK: Verizon is reaching out directly to consumers though a "house party" initiative to promote its fiber-optic technology at Super Bowl parties.

PR campaign drives sales for Brammo's inaugural electric motorcycle

Tanya Lewis February 05, 2010

Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle.

Heineken taps Formula as sampling AOR

Kimberly Maul February 09, 2010

SAN DIEGO: Heineken USA hired Formula Street, Formula's brand activation division, as AOR for its Western and Central regions product sampling efforts in 2010.

Media questions lack of White House press conferences

Jaimy Lee February 09, 2010

Several news reports have been looking at President Barack Obama's relationship with the media, including the lack of press conferences in the last six months.