PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.
Michael Lasky, Davis & Gilbert May 17, 2013
Understanding how to comply with the Patient Protection and Affordable Care Act is crucial for PR agencies to help them prepare for the new healthcare regulations.
WASHINGTON: AdvaMed, the trade group for the medical technology industry, has switched its agency partner for the "Life Changing Innovation" campaign.
Olga Fleming, Cohn & Wolfe May 17, 2013
One paradigm stands in the way of all communication programs, materials, and strategic thinking we bring to bear: lack of time.
Procter & Gamble chairman and CEO Bob McDonald has stepped down from his role after pressure from activist investor Bill Ackman, among other critics.
SIDNEY, NE: Outdoor sporting goods retailer Cabela's has issued a review for a national PR agency partner.
This year marked the 21st year that Rita's Italian Ice has given away free ice on the first day of spring.
SAN JOSE, CA: Samsung's Media Solution Center in the US has appointed Laurie Spindler-Jones, former head of communications at PopSugar, as its first head of PR and communications.
NEW YORK: Video analysis company Ubersense, which helps athletes improve their athletic abilities, has selected M&C Saatchi PR as AOR.
John Owens, PRWeek UK May 21, 2013
LONDON: Google has successfully turned the corner on its UK tax issue after being stung by criticism, industry experts agree.
Media relations pros have long stressed the importance of building strong relationships with journalists. But that's easier said than done in today's environment of fast-paced coverage and constant turnover.
Alec Mattinson, PRWeek UK May 21, 2013
LONDON: Former BBC and Channel 4 news journalist Zaiba Malik has joined Grayling as a director in its corporate and financial division.
NEW YORK: Castrol, the automotive and industrial lubricants brand owned by BP, has selected Ogilvy Public Relations as its lead agency for the US.
BALTIMORE: The Social Security Administration has awarded Crosby Marketing a contract worth more than $3 million to continue its efforts to get more people using its online services.
RALEIGH, NC: The state of North Carolina has retained incumbent tourism agencies in Canada and Germany, but hired a new firm in the UK.
AMHERST, MA: The University of Massachusetts at Amherst is seeking PR support for an outreach effort to grow enrollment at the school.
STOCKHOLM: Telecommunications company Ericsson has hired Peter Nyquist as VP of investor relations and Elisabeth Manzi as director of corporate communications.
NEW YORK: Nine out of 10 consumers say they would boycott a company if they learned about any irresponsible behavior, according to a study by Cone Communications and Echo Research published this week.
Soon-to-depart Walmart EVP for corporate affairs and government relations Leslie Dach is undoubtedly one of the most respected and powerful people in the PR industry.
Entergy and Center for Climate and Energy Solutions developed an online energy reduction game to help the New Orleans Super Bowl Host Committee offset carbon emissions at this year's Super Bowl.
NEW YORK: US consumers are making more environmentally conscious purchase decisions, but relying on companies to give them greater information on "green" products, according to research from Cone Communications.
Janelle Hawthorne March 01, 2013
Green builder Project Frog partnered with Ogilvy Earth to build customer leads and company awareness.