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PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.

Healthcare

Complying with healthcare reform

Michael Lasky, Davis & Gilbert May 17, 2013

Understanding how to comply with the Patient Protection and Affordable Care Act is crucial for PR agencies to help them prepare for the new healthcare regulations.

AdvaMed swaps agency partners for 'Innovation'

Virgil Dickson May 17, 2013

WASHINGTON: AdvaMed, the trade group for the medical technology industry, has switched its agency partner for the "Life Changing Innovation" campaign.

Just press pause

Olga Fleming, Cohn & Wolfe May 17, 2013

One paradigm stands in the way of all communication programs, materials, and strategic thinking we bring to bear: lack of time.

Trade association taps IPG firms for frozen-food effort

Brittaney Kiefer May 17, 2013

MCLEAN, VA: Trade association the American Frozen Food Institute has brought on an agency team comprised of Interpublic Group-owned GolinHarris, McCann Erickson, and Casanova Pendrill for a national consumer campaign.

Hershey begins review of global comms partnerships

Lindsay Stein May 17, 2013

HERSHEY, PA: Chocolate giant The Hershey Company has issued a wide-ranging RFI to find one or more PR agencies to handle global corporate communications, brand communications, and social media.

Hope&Glory wins Ikea UK consumer press office duties

Daniel Farey-Jones, PRWeek UK May 16, 2013

LONDON: Furniture giant Ikea has awarded Hope&Glory a retained account to handle its consumer press office, previously held by Cake, though it has yet to conclude a wider PR review.

Symantec CCO Pforzheimer leaves company

Brittaney Kiefer May 20, 2013

MOUNTAIN VIEW, CA: Symantec CCO Harry Pforzheimer has departed the company after less than a year as its communications chief.

The Bay Area is booming

Chris Blake, Burson-Marsteller May 20, 2013

There is no denying the San Francisco Bay Area is buzzing with excitement about technology and innovation, which is giving some long-time residents 90s tech boom deja vu.

BlackBerry targets brands with BBM launch on iOS, Android

Matthew Chapman, Marketing May 15, 2013

WATERLOO, ONTARIO: BlackBerry plans to launch its BlackBerry Messenger service on iOS and Android platforms this summer.

Castrol names Ogilvy lead agency in US

Lindsay Stein May 14, 2013

NEW YORK: Castrol, the automotive and industrial lubricants brand owned by BP, has selected Ogilvy Public Relations as its lead agency for the US.

Media tries too hard to keep up with Twitter, say PR pros

Sarah Shearman April 24, 2013

Following a number of major errors by prominent news outlets covering the bombing at the Boston Marathon and the following investigation, traditional media should focus on accuracy rather than "competing" with social media, say industry experts.

MIT PR pro rushed to help marathon bombing victims

Brittaney Kiefer April 17, 2013

BOSTON: Massachusetts Institute of Technology PR specialist Bruce Mendelsohn was attending a Boston Marathon party at the Boylston Street office of Marlo Marketing/Communications when the first bomb knocked him out of his seat.

Hofstra PR student dies in standoff with intruder

Lindsay Stein May 20, 2013

HEMPSTEAD, NY: Andrea Rebello, a 21-year-old public relations major at Hofstra University, died on Friday during a shootout between a police officer and a home intruder who held her at gunpoint.

AdvaMed swaps agency partners for 'Innovation'

Virgil Dickson May 17, 2013

WASHINGTON: AdvaMed, the trade group for the medical technology industry, has switched its agency partner for the "Life Changing Innovation" campaign.

Fleishman panel highlights ways to reach diasporas

Virgil Dickson May 16, 2013

Private-sector and nonprofit leaders noted the importance of driving consumer action through social media during a panel discussion hosted by FleishmanHillard on Monday at the 2013 Global Diaspora Forum in Washington DC.

Comms pros put Bloomberg on the spot after snooping scandal

Chris Daniels May 17, 2013

Bloomberg clients are beginning to question how they use the company's financial data terminals after revelations that its news division used them to monitor log-on activity, , say IR and corporate communications experts.

Burson's Lawrence to join Mattel as comms chief

Brittaney Kiefer May 16, 2013

EL SEGUNDO, CA: Mattel has hired Burson-Marsteller chief global digital strategist Dallas Lawrence as head of global corporate communications and government affairs.

Nutrisystem hires Shallow amidst turnaround

Sarah Shearman May 14, 2013

FORT WASHINGTON, PA: Nutrisystem has hired former Rodale communications leader Robin Shallow as VP of PR and corporate communications, a newly created role at the weight loss and diet company.

Super Bowl goes green in New Orleans

Tanya Lewis April 19, 2013

Entergy and Center for Climate and Energy Solutions developed an online energy reduction game to help the New Orleans Super Bowl Host Committee offset carbon emissions at this year's Super Bowl.

Consumers getting more environmentally conscious

Sarah Shearman April 02, 2013

NEW YORK: US consumers are making more environmentally conscious purchase decisions, but relying on companies to give them greater information on "green" products, according to research from Cone Communications.