Sectors

PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.

Healthcare

NCQA taps Thomas as VP

Jaimy Lee February 09, 2010

WASHINGTON: The National Committee for Quality Assurance (NCQA) named Sarah Thomas the VP of public policy and communications in January.

Social media, celebrities factor into COPD campaign

Jaimy Lee February 08, 2010

RIDGEFIELD, CT: Boehringer Ingelheim Pharmaceuticals launched its largest unbranded campaign as it aims to raise awareness about chronic obstructive pulmonary disease (COPD).

Verizon promotes FiOS with Super Bowl parties

Aarti Shah February 05, 2010

NEW YORK: Verizon is reaching out directly to consumers though a "house party" initiative to promote its fiber-optic technology at Super Bowl parties.

PR campaign drives sales for Brammo's inaugural electric motorcycle

Tanya Lewis February 05, 2010

Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle.

Iconoculture launces social media tool SocialIQ

Erica Morris February 09, 2010

MINNEAPOLIS: Consumer research company Iconoculture launched SocialIQ, a social media analysis tool.

NCQA taps Thomas as VP

Jaimy Lee February 09, 2010

WASHINGTON: The National Committee for Quality Assurance (NCQA) named Sarah Thomas the VP of public policy and communications in January.

Group promotes yoga to US Hispanics

Kimberly Maul February 03, 2010

LOS ANGELES: Umbral Yoga is hoping to popularize yoga in the US Hispanic market through the launch of a new DVD, "Yoga en Español con Lina Navia."

Top photographers showcase the Extreme Pro's attributes

Tanya Lewis February 01, 2010

SanDisk asked Cohn & Wolfe to help with the September 14 worldwide launch of the Extreme Pro, a professional-grade flash memory card for cameras.

NCQA taps Thomas as VP

Jaimy Lee February 09, 2010

WASHINGTON: The National Committee for Quality Assurance (NCQA) named Sarah Thomas the VP of public policy and communications in January.

Media questions lack of White House press conferences

Jaimy Lee February 09, 2010

Several news reports have been looking at President Barack Obama's relationship with the media, including the lack of press conferences in the last six months.