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PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.

Healthcare

Complying with healthcare reform

Michael Lasky, Davis & Gilbert May 17, 2013

Understanding how to comply with the Patient Protection and Affordable Care Act is crucial for PR agencies to help them prepare for the new healthcare regulations.

AdvaMed swaps agency partners for 'Innovation'

Virgil Dickson May 17, 2013

WASHINGTON: AdvaMed, the trade group for the medical technology industry, has switched its agency partner for the "Life Changing Innovation" campaign.

Just press pause

Olga Fleming, Cohn & Wolfe May 17, 2013

One paradigm stands in the way of all communication programs, materials, and strategic thinking we bring to bear: lack of time.

Rita's celebrates spring with free app, Italian ice giveaway

Tanya Lewis May 23, 2013

This year marked the 21st year that Rita's Italian Ice has given away free ice on the first day of spring.

Qatar Airways launches UK agency review

John Owens, PRWeek UK May 22, 2013

LONDON: Qatar Airways is reviewing its UK PR work amid moves to boost its international profile.

TJX's HomeGoods picks Edelman as AOR after review

Lindsay Stein May 21, 2013

FRAMINGHAM, MA: TJX Companies brand HomeGoods, a home furnishing and kitchenware retailer, has selected Edelman as its AOR after a two-month review.

Samsung Media names Spindler-Jones comms lead

Lindsay Stein May 23, 2013

SAN JOSE, CA: Samsung's Media Solution Center in the US has appointed Laurie Spindler-Jones, former head of communications at PopSugar, as its first head of PR and communications.

Ubersense selects M&C Saatchi PR as AOR

Lindsay Stein May 23, 2013

NEW YORK: Video analysis company Ubersense, which helps athletes improve their athletic abilities, has selected M&C Saatchi PR as AOR.

Google goes on offense on UK tax issue

John Owens, PRWeek UK May 21, 2013

LONDON: Google has successfully turned the corner on its UK tax issue after being stung by criticism, industry experts agree.

Turnover, newsroom cuts erode media relations craft

Brittaney Kiefer May 23, 2013

Media relations pros have long stressed the importance of building strong relationships with journalists. But that's easier said than done in today's environment of fast-paced coverage and constant turnover.

Grayling hires former BBC, Channel 4 journalist Malik

Alec Mattinson, PRWeek UK May 21, 2013

LONDON: Former BBC and Channel 4 news journalist Zaiba Malik has joined Grayling as a director in its corporate and financial division.

Castrol names Ogilvy lead agency in US

Lindsay Stein May 14, 2013

NEW YORK: Castrol, the automotive and industrial lubricants brand owned by BP, has selected Ogilvy Public Relations as its lead agency for the US.

UMass Amherst seeks PR support for enrollment effort

Virgil Dickson May 23, 2013

AMHERST, MA: The University of Massachusetts at Amherst is seeking PR support for an outreach effort to grow enrollment at the school.

Philadelphia transit group plans security campaign

Virgil Dickson May 23, 2013

CAMDEN, NJ: A coalition of greater Philadelphia mass-transit organizations has picked Oxford Communications to support a public security awareness program.

Mercury partner chairs MasterCard Latino outreach

Virgil Dickson May 22, 2013

WASHINGTON: Mercury Public Affairs partner Fabian Nunez is chairing "Master Your Card: Oportunidad," a coalition that aims to help the Latino community understand the value of electronic payment technology.

Consumers expect two-way conversation on causes

Sarah Shearman May 23, 2013

NEW YORK: Nine out of 10 consumers say they would boycott a company if they learned about any irresponsible behavior, according to a study by Cone Communications and Echo Research published this week.

Walmart job an offer H+K's Bartlett couldn't refuse

Steve Barrett May 23, 2013

Soon-to-depart Walmart EVP for corporate affairs and government relations Leslie Dach is undoubtedly one of the most respected and powerful people in the PR industry.

A glimpse into the future for tomorrow's leaders

Bob Feldman, PulsePoint Group May 23, 2013

The transition into social business is the single largest opportunity to come along in decades for communications professionals. There are big opportunities for communications executives to get more deeply involved in driving measurable business outcomes.

Super Bowl goes green in New Orleans

Tanya Lewis April 19, 2013

Entergy and Center for Climate and Energy Solutions developed an online energy reduction game to help the New Orleans Super Bowl Host Committee offset carbon emissions at this year's Super Bowl.

Consumers getting more environmentally conscious

Sarah Shearman April 02, 2013

NEW YORK: US consumers are making more environmentally conscious purchase decisions, but relying on companies to give them greater information on "green" products, according to research from Cone Communications.