PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.
Michael Lasky, Davis & Gilbert May 17, 2013
Understanding how to comply with the Patient Protection and Affordable Care Act is crucial for PR agencies to help them prepare for the new healthcare regulations.
WASHINGTON: AdvaMed, the trade group for the medical technology industry, has switched its agency partner for the "Life Changing Innovation" campaign.
Olga Fleming, Cohn & Wolfe May 17, 2013
One paradigm stands in the way of all communication programs, materials, and strategic thinking we bring to bear: lack of time.
John Owens, PRWeek UK May 22, 2013
LONDON: Qatar Airways is reviewing its UK PR work amid moves to boost its international profile.
FRAMINGHAM, MA: TJX Companies brand HomeGoods, a home furnishing and kitchenware retailer, has selected Edelman as its AOR after a two-month review.
MCLEAN, VA: Trade association the American Frozen Food Institute has brought on an agency team comprised of Interpublic Group-owned GolinHarris, McCann Erickson, and Casanova Pendrill for a national consumer campaign.
John Owens, PRWeek UK May 21, 2013
LONDON: Google has successfully turned the corner on its UK tax issue after being stung by criticism, industry experts agree.
MOUNTAIN VIEW, CA: Symantec CCO Harry Pforzheimer has departed the company after less than a year as its communications chief.
Chris Blake, Burson-Marsteller May 20, 2013
There is no denying the San Francisco Bay Area is buzzing with excitement about technology and innovation, which is giving some long-time residents 90s tech boom deja vu.
Alec Mattinson, PRWeek UK May 21, 2013
LONDON: Former BBC and Channel 4 news journalist Zaiba Malik has joined Grayling as a director in its corporate and financial division.
NEW YORK: Castrol, the automotive and industrial lubricants brand owned by BP, has selected Ogilvy Public Relations as its lead agency for the US.
Following a number of major errors by prominent news outlets covering the bombing at the Boston Marathon and the following investigation, traditional media should focus on accuracy rather than "competing" with social media, say industry experts.
WASHINGTON: Mercury Public Affairs partner Fabian Nunez is chairing "Master Your Card: Oportunidad," a coalition that aims to help the Latino community understand the value of electronic payment technology.
BOSTON: Racepoint Group has hired Bobby Zafarnia as VP in the agency's corporate and public affairs practice.
WASHINGTON: Global Strategy Group has expanded its Washington DC staff with several senior hires.
NEW YORK: Former White House counselor Dan Bartlett is set to leave his role as president and CEO of Hill+Knowlton Strategies US to become EVP of corporate affairs at Walmart.
Bloomberg clients are beginning to question how they use the company's financial data terminals after revelations that its news division used them to monitor log-on activity, , say IR and corporate communications experts.
EL SEGUNDO, CA: Mattel has hired Burson-Marsteller chief global digital strategist Dallas Lawrence as head of global corporate communications and government affairs.
Entergy and Center for Climate and Energy Solutions developed an online energy reduction game to help the New Orleans Super Bowl Host Committee offset carbon emissions at this year's Super Bowl.
NEW YORK: US consumers are making more environmentally conscious purchase decisions, but relying on companies to give them greater information on "green" products, according to research from Cone Communications.
Janelle Hawthorne March 01, 2013
Green builder Project Frog partnered with Ogilvy Earth to build customer leads and company awareness.