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PRWeek devotes signficant coverage to a number of verticals and sectors in the marketing communications space. As such, we provide sector-specific sections for a number of categories, including consumer, healthcare, technology, media, public affairs, corporate, and green marketing.

Healthcare

Complying with healthcare reform

Michael Lasky, Davis & Gilbert May 17, 2013

Understanding how to comply with the Patient Protection and Affordable Care Act is crucial for PR agencies to help them prepare for the new healthcare regulations.

AdvaMed swaps agency partners for 'Innovation'

Virgil Dickson May 17, 2013

WASHINGTON: AdvaMed, the trade group for the medical technology industry, has switched its agency partner for the "Life Changing Innovation" campaign.

Just press pause

Olga Fleming, Cohn & Wolfe May 17, 2013

One paradigm stands in the way of all communication programs, materials, and strategic thinking we bring to bear: lack of time.

P&G CEO steps down amid investor criticism

Lindsay Stein May 24, 2013

Procter & Gamble chairman and CEO Bob McDonald has stepped down from his role after pressure from activist investor Bill Ackman, among other critics.

Cabela's hunts for national PR agency partner

Lindsay Stein May 24, 2013

SIDNEY, NE: Outdoor sporting goods retailer Cabela's has issued a review for a national PR agency partner.

Rita's celebrates spring with free app, Italian ice giveaway

Tanya Lewis May 23, 2013

This year marked the 21st year that Rita's Italian Ice has given away free ice on the first day of spring.

Samsung Media names Spindler-Jones comms lead

Lindsay Stein May 23, 2013

SAN JOSE, CA: Samsung's Media Solution Center in the US has appointed Laurie Spindler-Jones, former head of communications at PopSugar, as its first head of PR and communications.

Ubersense selects M&C Saatchi PR as AOR

Lindsay Stein May 23, 2013

NEW YORK: Video analysis company Ubersense, which helps athletes improve their athletic abilities, has selected M&C Saatchi PR as AOR.

Google goes on offense on UK tax issue

John Owens, PRWeek UK May 21, 2013

LONDON: Google has successfully turned the corner on its UK tax issue after being stung by criticism, industry experts agree.

Turnover, newsroom cuts erode media relations craft

Brittaney Kiefer May 23, 2013

Media relations pros have long stressed the importance of building strong relationships with journalists. But that's easier said than done in today's environment of fast-paced coverage and constant turnover.

Grayling hires former BBC, Channel 4 journalist Malik

Alec Mattinson, PRWeek UK May 21, 2013

LONDON: Former BBC and Channel 4 news journalist Zaiba Malik has joined Grayling as a director in its corporate and financial division.

Castrol names Ogilvy lead agency in US

Lindsay Stein May 14, 2013

NEW YORK: Castrol, the automotive and industrial lubricants brand owned by BP, has selected Ogilvy Public Relations as its lead agency for the US.

Crosby wins $3m pact to promote Social Security

Virgil Dickson May 24, 2013

BALTIMORE: The Social Security Administration has awarded Crosby Marketing a contract worth more than $3 million to continue its efforts to get more people using its online services.

North Carolina shakes up international tourism roster

Virgil Dickson May 24, 2013

RALEIGH, NC: The state of North Carolina has retained incumbent tourism agencies in Canada and Germany, but hired a new firm in the UK.

UMass Amherst seeks PR support for enrollment effort

Virgil Dickson May 23, 2013

AMHERST, MA: The University of Massachusetts at Amherst is seeking PR support for an outreach effort to grow enrollment at the school.

Nyquist, Manzi join Ericsson's comms group

Brittaney Kiefer May 24, 2013

STOCKHOLM: Telecommunications company Ericsson has hired Peter Nyquist as VP of investor relations and Elisabeth Manzi as director of corporate communications.

Consumers expect two-way conversation on causes

Sarah Shearman May 23, 2013

NEW YORK: Nine out of 10 consumers say they would boycott a company if they learned about any irresponsible behavior, according to a study by Cone Communications and Echo Research published this week.

Walmart job an offer H+K's Bartlett couldn't refuse

Steve Barrett May 23, 2013

Soon-to-depart Walmart EVP for corporate affairs and government relations Leslie Dach is undoubtedly one of the most respected and powerful people in the PR industry.

Super Bowl goes green in New Orleans

Tanya Lewis April 19, 2013

Entergy and Center for Climate and Energy Solutions developed an online energy reduction game to help the New Orleans Super Bowl Host Committee offset carbon emissions at this year's Super Bowl.

Consumers getting more environmentally conscious

Sarah Shearman April 02, 2013

NEW YORK: US consumers are making more environmentally conscious purchase decisions, but relying on companies to give them greater information on "green" products, according to research from Cone Communications.