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Super Bowl goes green in New Orleans

April 19, 2013

Entergy and Center for Climate and Energy Solutions developed an online energy reduction game to help the New Orleans Super Bowl Host Committee offset carbon emissions at this year's Super Bowl.
 

Consumers getting more environmentally conscious

April 02, 2013

NEW YORK: US consumers are making more environmentally conscious purchase decisions, but relying on companies to give them greater information on "green" products, according to research from Cone Communications.
 

Project Frog builds new consumer base with clever media outreach

Janelle Hawthorne March 01, 2013

Green builder Project Frog partnered with Ogilvy Earth to build customer leads and company awareness.
 

Walmart pins its colors on the board to win consumers

December 01, 2012

Walmart has been stepping up its green outreach through a number of social media channels including the Walmart Green Room, a sustainability blog launched in January 2012, and Twitter handle @WalmartGreen.
 

Edelman emphasizes anti-poverty pro bono work

September 21, 2012

NEW YORK: Edelman has contributed more than $5 million this year to communities around the world, according to its 2012 citizenship report.
 

Recyclebank cuts through clutter on Earth Day

August 03, 2012

Recyclebank rewards consumers for taking green actions with points redeemable at more than 3,000 local and national partner businesses.
 

Sun Bergeron selects H+K for comms support

June 29, 2012

MIAMI: Recycling company Sun Bergeron has hired Hill+Knowlton Strategies for PR and marketing support. The agency's Miami office will lead the account.
 

MSLGroup launches PurPle CSR offering

May 29, 2012

PARIS: MSLGroup has launched a global client offering, known as PurPle, focused on bringing its CSR services together to help businesses be purpose-driven.
 

Positive energy will boost solar messaging

Jigar Shah, Carbon War Room April 01, 2012

While fear definitely sells headlines, fear headlines in the world of climate do not make change happen.
 

Video: Luke Lambert, Gibbs & Soell

March 21, 2012

PRWeek's Frank Washkuch speaks with Luke Lambert, Gibbs & Soell's new president and CEO, about his plans for the agency.
 

Funding cleantech

January 01, 2012

Cleantech executives are relying on comms to secure funds in a market struggling to sustain long-term growth and challenged by corporate failures.
 

Greenpeace facilitates Ken-Barbie breakup for the rainforest's sake

January 01, 2012

Greenpeace needed a compelling effort to pressure companies to go with a more environmentally friendly paper supplier.
 

Green Choice Solar picks Zion & Zion

November 08, 2011

TEMPE, AZ: Following a competitive review, Green Choice Solar has selected Zion & Zion for PR, branding, and web development support.
 

Strata Solar appoints French/West/Vaughn AOR

October 19, 2011

RALEIGH, NC: Strata Solar, a provider of solar energy systems and installations for commercial and residential buildings, has selected French/West/Vaughn (FWV) as AOR.
 

Recyclebank bolsters brand with its 'Green Your Home' challenge

September 01, 2011

Recyclebank expanded its curbside recycling rewards program so that individuals not served by curbside recycling could be rewarded for green actions.
 

Timberland rallies around Arbor Day

August 12, 2011

Timberland and corporate communications AOR Cone launched an Arbor Day campaign this year to reinforce the company's environmental leadership.
 

US consumers' interest in green brands continues to rise, study says

June 08, 2011

MONTEREY, CA: Seventh Generation, Whole Foods, and Tom's of Maine topped the list of most popular green brands among US consumers this year, according to the ImagePower Global Green Brands Study, which also found that more than 60% of people want to buy from environmentally responsible companies.
 

Enchanted Rock Vodka launch uses green messaging to target Texans

May 13, 2011

Texas-based Rebecca Creek Distillery asked Concussion, which has worked with the company on various PR projects, to develop a media relations-based campaign to help promote its ultra premium Enchanted Rock Vodka in the Texas market shortly after it launched late last year.
 

Valvoline unveils new product with Cohn & Wolfe-supported campaign

April 04, 2011

LEXINGTON, KY: Valvoline has rolled out a motor oil made from 50% recycled oil called NextGen, supported with a PR campaign that communicates the environmental benefits of using less oil.
 

The FTC says it's hard to be green

Michael Lasky October 29, 2010

The FTC wants to revise its environmental marketing guides to make them easier for businesses to understand and encompass claims not previously covered.
 

Green Mountain brews Fair Trade promotion

October 11, 2010

WATERBURY, VT: Green Mountain Coffee Roasters is re-introducing, via PR, its signature blend and Vermont Country Blend with new Fair Trade beans and certification.
 

The FTC's green marketing guides

October 06, 2010

The FTC announced proposed revised green guidelines today, which will help marketers avoid making misleading environmental claims. This is the first time the "Green Guides" have been updated since 1998, and the FTC is seeking public comment on the changes until December 10
 

Economic issues more important than environment for US consumers

June 10, 2010

MONTEREY, CA: The economy, rather than the environment, continues to be the top concern for US consumers, according to the 2010 Image Power Green Brands Survey.
 

CSR Roundtable: Responsible business

, June 01, 2010

CSR has evolved from a separate business practice to an integrated part of many organizations' PR strategies.
 

DC Influencer Q&A: Marv Fertel, CEO and president, Nuclear Energy Institute

June 01, 2010

Nuclear Energy Institute CEO and president Marv Fertel talks to Jaimy Lee about reinforcing clean- energy and job-creation messaging.
 

BP still cleaning up mess of a response to oil spill in Gulf

June 01, 2010

No one in their right mind would want to be in the shoes of BP chief executive Tony Hayward at the moment, despite the fact that he leads one of the world's largest corporations.
 

CSR is not a shield against corporate missteps

Robert Tappan May 28, 2010

The recent fortunes and misfortunes of BP demonstrate how fragile a corporate reputation can be in the face of a crisis.
 

It's easy being 'green,' but true value is to attain sustainability

Jim Nail May 01, 2010

If your CEO comes into your office and says, "We need to green up our image. Go launch a PR campaign," what would you do?
 

Employee involvement vital to success in sustainability

, May 01, 2010

Last month, Verizon launched an employee communications campaign designed in part to generate ideas on how the company can improve its sustainability efforts.
 

Seventh Generation makes a move toward change

April 23, 2010

Seventh Generation's director of PR Chrystie Heimert explains that as a maker of environmentally responsible household products, the company is naturally interested in toxic chemical reform legislation.
 

Marketers prepare for Earth Day

April 19, 2010

Hope you've been recycling. If not, your news feed, inundated with Earth Day stories, will make you feel bad about yourself and remind you about the greater good.
 

Duke Energy's Roche leads amid industry change

April 01, 2010

Duke Energy's chief communications officer is helping to create the right message during a critical time for the company and the energy industry at large.
 

Harvest Power names Greenough AOR

March 05, 2010

BOSTON: Harvest Power, a developer of energy and compost facilities, named Greenough Communications its AOR.
 

Economy prompts brands to show another shade of 'green'

March 01, 2010

Earlier this year, Seventh Generation, a Vermont-based manufacturer of green cleaning products, launched its new line of disinfecting wipes and sprays with an expansive, integrated marketing campaign that connects green with personal health.
 

Video contest fuels interest in Drive Smarter Challenge

March 01, 2010

The Alliance to Save Energy (ASE) executed its Drive Smarter Challenge 2009, a program aimed at reducing US gas consumption amid circumstances that were notably different from 2008.
 

Ron Antonette launches own firm

February 26, 2010

LONG BEACH, CA: Ron Antonette, previously the head of Fleishman-Hillard's consumer marketing practice group, launched his own firm, R. Antonette Communications.
 

Moving from green announcement to total stakeholder engagement

Mark Grundy February 26, 2010

At the Copenhagen Summit in December, policymakers, celebrities, and CEOs filled the hotels; 200-plus global media gathered in one location; 190 heads of state flew into one airport; investors and philanthropists littered the restaurants; more than 20,000 youth prepared for mass demonstrations.
 

Debunking the 'green fatigue' myth

Mark Grundy February 24, 2010

I spent a lot of time last fall with multiple domestic and international clients who wished to attend the Copenhagen Climate Summit for media opportunities.
 

Delivering for your clients on green in 2010

Mark Grundy February 22, 2010

Whether it is packaging, water, green buildings, carbon footprints, or emission reduction, I am always surprised by the level of disconnect between clients' aspirations for their policy initiatives and the media's appetite.
 

Video: IMG's Fern Mallis on Fashion Week's new eco effort

February 18, 2010

IMG, the company that produces New York Fashion Week, worked with sponsors Tetra Pak and O.N.E. Natural Experience, as well as the CarbonNeutral Company, to reduce 2010 Fall Fashion Week emissions - travel, accommodations, energy use, etc. - to net zero.
 

Shell shifts message on its nitrogen-enriched gas to reflect changing consumer priorities

January 14, 2010

HOUSTON: Shell has invested in a multimillion-dollar marketing campaign to communicate the protective benefits of its nitrogen-enriched gasolines.
 

Seventh Generation begins brand awareness push

January 13, 2010

BURLINGTON, VT: Seventh Generation has launched an expansive brand awareness effort for its environmentally responsible home cleaning products.
 

Barbara's Bakery hires FH

January 13, 2010

PETALUMA, CA: Barbara's Bakery, an all-natural foods company, has hired Fleishman-Hillard as its AOR.
 

George Foreman hires Levine for new product launch

January 07, 2010

LOS ANGELES: George Foreman hired Levine Communications Office to promote the launch of his environmentally friendly cleaning products.
 

Companies should wade into the climate fight

Sheila Gruber McLean December 11, 2009

The release of e-mails suggesting that scientists may have distorted climate change data just as the world's attention turns to Copenhagen has turned a rare opportunity for substantive debate into a media storm reminiscent of a middle school food fight.
 

COP15 offers green positioning on global stage

December 04, 2009

Hundreds of private and public companies, media outlets, governments, nonprofits, research organizations, and unions will meet in Copenhagen early next week for the United Nation's climate change conference.
 

Cosentino shows beauty and value of green as it debuts Eco in the US

December 01, 2009

In April, Cosentino, a Spain-based stone surfaces company, introduced Eco, a new kitchen and bathroom surface product comprising 75% recycled materials.
 

Porter Novelli launches campaign with Copenhagen Climate Council

November 30, 2009

NEW YORK: Porter Novelli partnered with the Copenhagen Climate Council to promote its work and the upcoming UN Climate Change Conference via communications and social media.
 

New England Lincoln Mercury creates social media campaign

November 18, 2009

BOSTON: New England Lincoln Mercury is in the midst of its first social media-only campaign, "Follow Me to Bliss," which supports the fuel-efficient 2010 Lincoln Mercury Milan Hybrid.
 

Vollrath launches green communication service

November 11, 2009

MILWAUKEE: Vollrath Associates launched EcoVAntage, a new green-friendly communication service.
 

Bikinis help build Web site brand

October 16, 2009

David Kendall and John J. Strauss (both veteran Hollywood writers, directors, and producers) co-created AngryGreenGirl.com, a site that makes green "sexy" by using attractive women characters to educate men on environmental issues.
 

Rasky Baerlein adds three clients

October 02, 2009

BOSTON: Rasky Baerlein Strategic Communications is now working with software company CA on state and local matters; Fidelity National Financial; and Viridity Energy, a smart grid company.
 

WhitePages works to ban printed phonebook

October 02, 2009

John Lusk, VP of marketing at WhitePages, explains that consumers and advertisers were confused about the difference between Whitepages.com and the printed phonebook.
 

Cereplast retains IRth Communications

Christina Capodice October 01, 2009

HAWTHORNE, CA: Cereplast, a bioplastics manufacturer, retained IRth Communications, an IR and communications firm that focuses on renewable and sustainable services
 

Different features make i-house more inviting to various markets

Frank Washkuch October 01, 2009

As Clayton Homes, a Berkshire Hathaway company, prepared to publicly unveil its i-house, which features numerous green technologies, it tapped into blogger interest in innovation and environmental issues.
 

Origins freshens up its recycling program to boost in-store traffic

October 01, 2009

Amid growing concern about effective recycling of consumer-goods packaging, skin- care brand Origins launched an in-store cosmetic packaging recycling program.
 

Timberland selects Wyclef for CSR, product collaboration

September 30, 2009

STRATHAM, NH: Timberland partnered with Wyclef Jean, musician and reputed social activist, to launch a multi-tier global marketing initiative in line with its social activism program, Earthkeepers.
 

Amerimar Enterprises drives national awareness for Nashville hotel

September 25, 2009

Last February, Amerimar Enterprises opened Hutton Hotel, a moderately priced luxury property with numerous green features and practices, in Nashville, TN.
 

Journalist Q&A: Michael Waldholz, Bloomberg News

September 18, 2009

Michael Waldholz, a veteran journalist who was part of the team that won a Pulitzer Prize in 1997 for AIDS reporting, joined Bloomberg News in 2005 after working for The Wall Street Journal for 25 years.
 

1366 Technologies selects Greenough Communications

September 14, 2009

BOSTON: Solar energy company 1366 Technologies has enlisted Greenough Communications to build awareness of its innovations among manufacturers, investors, and green industry influencers.
 

Schwartz announces three wins

September 10, 2009

WALTHAM, MA: Schwartz Communications has added three AOR clients to its cleantech and green PR practices since July.
 

Video: Carla Fantoni, director of marketing, Tetra Pak

August 28, 2009

Alexandra Bruell talks to Carla Fantoni, director of marketing at global carton supplier Tetra Pak, about the company's consumer efforts targeting influencers in the lifestyle arena.
 

Carton packaging supplier Tetra Pak increases consumer PR

August 27, 2009

VERNON HILLS, IL: Tetra Pak, a global supplier of carton packaging, is ramping up its consumer-facing PR, a departure from its more typical b-to-b efforts. In the US, it is trying to generate awareness of the environmental and health benefits of carton packaging among influencers in the consumer lifestyle arena.
 

Experiential marketer devising sustainability guidelines

August 26, 2009

ATLANTA: Experiential marketing agency Ignition is aiming to deepen its commitment to sustainability by creating a set of guidelines to reduce the footprint for all of its campaigns and events.
 

Helix Wind hires Stern & Co.

August 14, 2009

SAN DIEGO: Helix Wind, a renewable energy company, has hired Stern & Co. for media relations and PR counsel.
 

YourVive selects Brodeur Partners

August 10, 2009

NEW YORK: YourVive, a members-only online marketplace for green products, has selected Brodeur Partners for communications and Web development services.
 

IC Bus effort picks up kids and parents

August 01, 2009

IC Bus is a school-bus manufacturer, and the first to offer hybrid buses. This year, longtime agency Ketchum worked with it to create a campaign to reach students and parents directly.
 

Shell drives recognition for new gasoline brand

July 24, 2009

When Shell launched its Nitrogen Enriched Gasoline product, the company and Edelman, the global AOR for Shell retail, sought to use new communications initiatives while leveraging the company's existing efforts.
 

E-Fuel brings its MicroFueler straight to Calif. Capitol steps

July 10, 2009

E-Fuel, a maker of organic fuel technologies, introduced its original MicroFueler, which converts waste products into ethanol, in March 2008.
 

Deutsche Bank raises awareness about global warming

July 01, 2009

NEW YORK: In its continuing efforts to build awareness about climate change, Deutsche Bank unveiled The Carbon Counter, a 70-foot high digital billboard located near New York's Madison Square Garden that tracks the atmospheric concentration of greenhouse gases in real time.
 

Corporate sustainability is key to survival

Lou Thompson July 01, 2009

Corporate sustainability is here to stay.
 

Toyota's Prius teams up with GSTV for social media effort

June 18, 2009

TORRANCE, CA: Toyota and Michigan-based Gas Station TV (GSTV) recently partnered to launch "Prius Neighborhood," a social media initiative to promote Toyota's new Prius and GSTV's cause-related efforts.
 

Ketchum and Pleon merge, broadening Europe network

June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

Sage acquires JDG

June 15, 2009

VIENNA, VA: Sage Communications acquired JDG Communications, an agency specializing in work for government entities, the agency announced today.
 

Internal comms can boost companies' environmental innovation

Kyle Cahill June 12, 2009

'Marketing should never be involved in sustainability strategies until the very end.' I heard those words recently from a senior environmental manager at a sustainability conference in Chicago.
 

Port of Los Angeles adds government affairs agency

June 09, 2009

LOS ANGELES: The Port of Los Angeles' government affairs team hired Gephardt Group, effective at the beginning of April.
 

'New York Observer,' advocacy group launch NYFi site

June 05, 2009

NEW YORK: The New York Observer and the Personal Democracy Forum, a conference and Web site on technology, politics, and society, launched the New York Future Initiative (NYFi) site on June 2 to engage consumers about New York City's development in the 21st century.
 

Portland Development Commission hires Metropolitan Group

June 05, 2009

PORTLAND, OR: The Portland Development Commission hired the Metropolitan Group for strategic communications and branding support for several projects within the commission.
 

Georgia launches first multimedia campaign to encourage recycling

June 04, 2009

ATLANTA: The Georgia Department of Community Affairs (DCA) launched its first multimedia campaign on June 1 to increase recycling statewide. It is the DCA's first campaign about recycling.
 

LVMH announces New York biking initiative

June 04, 2009

NEW YORK: Paris-based LVMH has introduced an initiative challenging Fashion Institute of Technology (FIT) students to design bike apparel and gear, an effort that aims to further LVMH's sustainability efforts in the US.
 

Weber Shandwick unveils social innovation practice

June 03, 2009

NEW YORK: Weber Shandwick announced the launch of its global social innovation specialty practice on June 2.
 

Obama's ambitious agenda prompts a boost in issues-based communications

June 01, 2009

As a new president and Democratic Congress took control this January, companies in already highly regulated industries prepared for an onslaught of government attention.
 

Farmers infuse local flavor to new effort for Lay's Potato Chips

June 01, 2009

Earlier this year, PepsiCo's Frito-Lay division began to reposition its Lay's Potato Chips brand around a new emotional theme, "Happiness is Simple," in hopes that it would connect with Americans nationwide.
 

Under the microscope: Chevron's video tactics

June 01, 2009

Chevron recently produced a video to tell its side of a $27 billion lawsuit it is facing in Ecuador.
 

Interview: Kitty Morgan, 'Better Homes and Gardens'

May 29, 2009

Kitty Morgan, executive editor of Better Homes and Gardens (BHG) since 2006, oversees content planning and creation for the magazine. She spoke with PRWeek about why BHG is so popular and the best ways to reach women readers.
 

Levi's bold stance hits the mark

May 29, 2009

Levi's recently took a bold step and visibly aligned its brand with those that support gay marriage rights.
 

Ketchum names three associate directors

May 27, 2009

NEW YORK: Ketchum appointed Esty Pujadas, Mike Doyle, and Nick Ragone associate directors, effective immediately.
 

Interview: Bob Buderi, Xconomy

May 22, 2009

Bob Buderi is editor-in-chief and founder of Xconomy, a Cambridge, MA-based news site, with bureaus in San Diego and Seattle. The site covers the IT, life sciences, energy, and venture capitalist industries.
 

Jackson Spalding adds clients

May 19, 2009

ATLANTA: Jackson Spalding added three new clients to its roster during the first quarter of 2009, including real estate company Cousins Properties and Dominium Benefits, an employee benefits brokerage and human resources consultancy.
 

Microbia hires Media Logic for brand support

May 19, 2009

LEXINGTON, MA: Microbia, an industrial biotechnology company, hired Media Logic as its AOR in April.
 

Discovery Communications appoints Patterson VP, international communications

May 12, 2009

SILVER SPRING, MD: Discovery Communications announced May 11 that it appointed Chance Patterson VP of international communications, effective immediately.
 

Public affairs pros discover new areas of opportunity

April 29, 2009

From recovering housing markets and corporate handouts to the latest green strategies and tightening regulations, sweeping change is afoot in Washington. In addition to the big issues on everyone's radar, there are emerging opportunities for public affairs pros.
 

Garnering attention for the right reasons

April 27, 2009

Marketing a firm requires the same amount of detail and dedication as any other client.
 

Bicycling rides trends to broaden interest

April 27, 2009

Though bicycling has been around for well over a century, bike makers and cycling advocates realize the importance of coming up with fresh angles to maintain media interest.
 

Makovsky launches environmental consulting consortium

April 24, 2009

NEW YORK: Interraction, a multidisciplinary consortium of environmental consulting firms cofounded by Makovsky & Company, has launched to provide clients with an integrated approach to climate change and sustainability issues.
 

Interraction consortium launches

April 22, 2009

NEW YORK: Interraction, a multidisciplinary consortium of environmental consulting firms cofounded by Makovsky & Company CEO Kenneth Makovsky, has launched.
 

US most likely to produce the next big innovation, investor survey says

April 21, 2009

NEW YORK: The US is most likely to produce the next big innovation, according to the second Investors in Innovation survey conducted by Waggener Edstrom Worldwide.
 

Yoox introduces Earth Day comms initiative

April 14, 2009

YOOX, a Milan-based Internet retail platform for a number of luxury fashion brands, as well as its own e-retailer Yoox.com, is launching a green initiative on...
 

Primo goes 'green' for its launch

April 14, 2009

Primo Water Corp. (PWC) hired Porter Novelli last spring to help launch its single-serve water, which is packaged in eco-friendly bottles made from plant-derived bioplastic.
 

Biofuels see a broad crossover of coverage

April 13, 2009

Although energy is taking a backseat to the economy as a political topic and the recent plunge in gas prices has reduced the public's attention to US dependence on foreign oil, biofuels is a hot media topic with a surprisingly wide breadth of opportunities.
 
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